This Renault Car Was Fitted with Cameras to Track Those Who Look at It
Laura McQuarrie — February 12, 2016 — Autos
References: newmegane.renault.be & creativeguerrillamarketing
In order to truly get a sense of how many people are looking at a car on the road, a new Megane Renault car was outfitted with cameras and facial recognition technology. This equipment was rigged to connect to a scoreboard on the car's rear window that displayed an accurate count of how many "real views" the car was getting on the street.
This concept is meant to be a more authentic way of tracking the attention the car gets, especially in comparison to an online video where view counts often seem skewed.
As part of the campaign, the people of Belgium were encouraged to visit a website and guess the total number of real views the Renault Megane got on the streets in order to win tickets for the Grand Prix F1.
This concept is meant to be a more authentic way of tracking the attention the car gets, especially in comparison to an online video where view counts often seem skewed.
As part of the campaign, the people of Belgium were encouraged to visit a website and guess the total number of real views the Renault Megane got on the streets in order to win tickets for the Grand Prix F1.
Trend Themes
1. Facial Recognition Technology in Marketing - Opportunities for businesses to use facial recognition technology to accurately track the attention their products receive in real-world settings.
2. Authentic Attention Analytics - The rise of technology that provides more accurate and reliable data on the real-world attention and engagement of consumers with physical products.
3. Interactive Advertising Campaigns - The use of innovative strategies such as engaging consumers in guessing games and contests to boost brand awareness and create buzz around a product.
Industry Implications
1. Automotive - The automotive industry can leverage attention-tracking technology to better understand consumer behavior and improve marketing strategies.
2. Marketing and Advertising - Marketing and advertising agencies can utilize attention-tracking technology to provide clients with more accurate data on the effectiveness of their campaigns.
3. Consumer Electronics - Companies in the consumer electronics industry can explore using attention-tracking technology to gauge consumer interest and make data-driven decisions for product development and marketing.
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