Food Brand Aunt Bessie's Gifted a Couple with Their Dream Cake
Rebecca Byers — February 8, 2016 — Marketing
References: eventmagazine
UK frozen food brand Aunt Bessie's recently surprised one lucky couple with a three-tier Yorkshire pudding wedding cake. The over-the-top savory wedding cake was constructed over a three-week period and even features Yorkshire pudding canapes.
The unconventional wedding cake was even served with a gravy fountain for ultimate enjoyment, while the entire campaign will be a great marketing opportunity for the brand. A great way to bring attention to their range of frozen foods, the Aunt Bessie's campaign is fun and edible.
Aunt Bessie's created the cake for the couple in order to celebrate National Yorkshire Pudding Day, which takes place on February 7 annually. The lucky couple, namely Adam Nicholson and Becca Piwinski, was chosen through a contest conducted by Aunt Bessie's.
The unconventional wedding cake was even served with a gravy fountain for ultimate enjoyment, while the entire campaign will be a great marketing opportunity for the brand. A great way to bring attention to their range of frozen foods, the Aunt Bessie's campaign is fun and edible.
Aunt Bessie's created the cake for the couple in order to celebrate National Yorkshire Pudding Day, which takes place on February 7 annually. The lucky couple, namely Adam Nicholson and Becca Piwinski, was chosen through a contest conducted by Aunt Bessie's.
Trend Themes
1. Unconventional Wedding Cakes - Creating unconventional wedding cakes that are more than just a dessert - they are a showstopper and marketing opportunity for brands.
2. Savory Desserts - Incorporating savory elements in desserts can create unique and memorable experiences for consumers.
3. Promoting Holidays - Brands can create excitement around lesser-known holidays by offering unique products, thereby increasing engagement with the consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can innovate by reinventing classic dishes and incorporating them into memorable experiences like unconventional wedding cakes.
2. Marketing and Advertising - The marketing and advertising industry should capitalize on unique, fun, engaging campaigns like Aunt Bessie's Yorkshire pudding wedding cake to capture audiences and increase brand awareness.
3. Events and Wedding Planning - In the events and wedding planning industry, creating bespoke experiences for clients that reflect their personalities and interests is a valuable competitive advantage, as seen with the Yorkshire pudding wedding cake.
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