This Experiential Event Gave Guests a Temporary Escape from the City
Laura McQuarrie — February 12, 2016 — Marketing
References: presidentschoice & marketingmag
In order to give people a break from the pressures of city living and the cold winter weather in Toronto, President’s Choice Home created a fun and experiential event for the media, select social influencers and mommy bloggers.
The aim of the event was to showcase the brand's spring/summer collection, which was done by transforming the President’s Choice Home office into a relaxing resort. Through an assortment of items from the home collection like pillows, dishware and patio sets, visitors were made to feel as if they'd been whisked off to exotic destinations like Spain, Morocco, Greece and Honolulu.
The vibrant displays in the showroom were meant to provide plenty of inspiration, while as a whole, the experience provided a way to look forward to sunny days ahead.
The aim of the event was to showcase the brand's spring/summer collection, which was done by transforming the President’s Choice Home office into a relaxing resort. Through an assortment of items from the home collection like pillows, dishware and patio sets, visitors were made to feel as if they'd been whisked off to exotic destinations like Spain, Morocco, Greece and Honolulu.
The vibrant displays in the showroom were meant to provide plenty of inspiration, while as a whole, the experience provided a way to look forward to sunny days ahead.
Trend Themes
1. Experiential Showroom Events - Creating immersive and interactive showroom events that transport visitors to different destinations for a unique brand experience.
2. Escape From City Living - Developing events and experiences that offer a temporary respite from the pressures and stresses of urban life.
3. Resort-inspired Home Collections - Designing home collections that evoke the ambiance and style of resort destinations, allowing consumers to bring a vacation vibe into their homes.
Industry Implications
1. Retail - Retailers can leverage experiential showroom events to create immersive shopping experiences that foster customer engagement and differentiate themselves from competitors.
2. Hospitality - Hotels and resorts can collaborate with home collections brands to create experiential showcases that promote their destinations and enhance the guest experience.
3. Event Planning - Event planners can incorporate themed showroom events into their services, providing clients with unique and memorable experiences for product launches, brand activations, and corporate events.
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