'100% Everything' is a Fashion Pop-Up Store by Ksenia Schnaide
Ksenia Schnaider — February 17, 2016 — Marketing
References: kseniaschnaider & kseniaschnaider
Ukrainian brand Ksenia Schnaider presented its Fall/Winter 2016-17 collection during Mercedes-Benz Kiev Fashion Days at Fedoriv Hub with unusual pop-up fashion installation. This collection is a conceptual continuation of themes from the Spring/Summer 2016 season -- the main idea is about 100% realness, authenticity and integrity. To expand this idea, the designers behind the brand built a pop-up store full of various objects that you can usually find in shops: water, coconut milk, toothpaste, air freshner, car liquid, as well as postcards, toys and sunflower seeds covered with minimalistic black and white branding.
Models wandered around wearing t-shirts with signs reading:“100% T-Shirt,” in sweaters with "100% Sweater" embroidery and dresses decorated with "100% Silk."
This Ksenia Schnaider stunt marks a movement against fakeness in action. Packaging was designed by Anton Schnaider, who currently works for Yandex as well as for the Ksenia Schnaider studio.
Models wandered around wearing t-shirts with signs reading:“100% T-Shirt,” in sweaters with "100% Sweater" embroidery and dresses decorated with "100% Silk."
This Ksenia Schnaider stunt marks a movement against fakeness in action. Packaging was designed by Anton Schnaider, who currently works for Yandex as well as for the Ksenia Schnaider studio.
Trend Themes
1. Authenticity - Disruptive innovation opportunity: Designing products and services that emphasize realness and integrity.
2. Minimalism - Disruptive innovation opportunity: Creating simple and clean designs that appeal to the growing trend of minimalistic aesthetics.
3. Conceptual Continuation - Disruptive innovation opportunity: Building on previous themes to create a cohesive and evolving brand story.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Redefining traditional fashion retail experiences through unique and immersive pop-up installations.
2. Packaging - Disruptive innovation opportunity: Developing innovative packaging solutions that align with the values of authenticity and minimalism.
3. Retail - Disruptive innovation opportunity: Integrating pop-up stores and unconventional marketing strategies to engage customers in unique ways.
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