This Jeep 75th Anniversary Campaign Stars Elyas M'Barek
Rebecca Byers — February 17, 2016 — Autos
References: adweek
This Jeep 75th anniversary promotion offers urban Jeep drivers exactly what they are missing in the city: adventure, namely in the form of mud. The unique Jeep Germany campaign is offering drivers a limited edition can of "100-percent real dirt" to apply to their vehicle in the instance they can't seek real adventure themselves.
The clever campaign includes a short black and white film starring brand ambassador Elyas M'Barek and the new Jeep Renegade. Jeep Germany will create a limited run of 75 "cans of adventures," with the warning label reading, "for emergency use only, do not apply unless real adventure is not an option."
The clever promotion involving a "mud mask" for adventure-deprived vehicles (and drivers) is a great way for Jeep to reconnect with their target demographic, especially in the year of the brand's 7th anniversary.
The clever campaign includes a short black and white film starring brand ambassador Elyas M'Barek and the new Jeep Renegade. Jeep Germany will create a limited run of 75 "cans of adventures," with the warning label reading, "for emergency use only, do not apply unless real adventure is not an option."
The clever promotion involving a "mud mask" for adventure-deprived vehicles (and drivers) is a great way for Jeep to reconnect with their target demographic, especially in the year of the brand's 7th anniversary.
Trend Themes
1. Adventure Marketing - The Jeep 75th anniversary campaign showcases the opportunity for brands to create unique experiences and products that tap into consumers' desire for adventure.
2. Limited Edition Collectibles - The limited run of 75 'cans of adventures' demonstrates the potential for brands to create exclusive and collectible items that generate excitement and loyalty among consumers.
3. Branded Partnerships - The collaboration with brand ambassador Elyas M'Barek highlights the potential for companies to form strategic partnerships to promote their products or services and reach new audiences.
Industry Implications
1. Automotive - This Jeep campaign presents an opportunity for the automotive industry to explore innovative marketing strategies that engage customers and create brand loyalty.
2. Consumer Goods - The concept of offering a 'mud mask' for adventure-deprived vehicles showcases the potential for consumer goods companies to create unique and experiential products that resonate with their target audience.
3. Entertainment - The short film starring brand ambassador Elyas M'Barek demonstrates how the entertainment industry can collaborate with brands to create engaging content that promotes products or services in an entertaining way.
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