Bompas & Parr and Perrier-Jouët Created a Valentine's Day Flower Shop
Laura McQuarrie — February 12, 2016 — Marketing
References: bompasandparr & eventmagazine
In preparation for February 14th, Bompas & Parr teamed up with champagne producer Perrier-Jouët to open a unique Valentine's Day flower shop. While these kinds of stores are some of the most popular at this time of year, the flowers and bouquets at this particular shop are not the norm.
The Perrier-Jouët Fleurs des Rêves pop-up is a place where the public can visit in order to make and purchase their own custom color-changing thermochromatic flowers. In the workshop, visitors are given the chance to hand-paint petals with thermochromatic ink in order to colorize them. In addition to this, the shop also hosts a champagne tasting and a talk on floriography, or the meanings behind certain flower types.
In terms of sights and sounds, the space itself aims to visually blend the look of a greenhouse with a 1890s Parisian salon, set to the tune of a playlist that is said to become " lurid, profane and psychedelic" as the evening goes on.
The Perrier-Jouët Fleurs des Rêves pop-up is a place where the public can visit in order to make and purchase their own custom color-changing thermochromatic flowers. In the workshop, visitors are given the chance to hand-paint petals with thermochromatic ink in order to colorize them. In addition to this, the shop also hosts a champagne tasting and a talk on floriography, or the meanings behind certain flower types.
In terms of sights and sounds, the space itself aims to visually blend the look of a greenhouse with a 1890s Parisian salon, set to the tune of a playlist that is said to become " lurid, profane and psychedelic" as the evening goes on.
Trend Themes
1. Customized Thermochromatic Flowers - There is an opportunity to disrupt the flower industry by offering customizable flowers that change color with thermochromatic ink.
2. Experiential Flower Shops - Flower shops that offer an immersive experience such as champagne tastings and workshops have the potential to disrupt the traditional flower buying experience.
3. Revitalized Floriography - There is potential to revitalize the language of floriography, as more people become interested in the meanings behind specific flowers and start to incorporate it into their purchases.
Industry Implications
1. Flower - Flower shops can take advantage of the trend toward customizable and experiential flower buying experiences.
2. Champagne - Champagne companies can collaborate with flower shops to elevate their brand and offer unique experiences to customers.
3. Event Planning - Event planners can incorporate customized thermochromatic flowers and floriography into their designs to create unique experiences for clients.
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