From Snapchat-targeted recruitment campaigns to period pop-up shop concepts, the top June 2016 viral ideas highlight the efforts of brands to produce buzzworthy campaigns that are highly shareable.
Investment bank JPMorgan recently turned to Snapchat to launch a recruitment campaign targeted at this year's crop of new graduates. The inventive campaign included Geofilters targeted at college graduation ceremonies on 80 campuses across the United States, while 10-second video ads will also run within the app dedicated Graduation Live Story.
Kimberly-Clark brand U by Kotex recently launched an innovative campaign in New York City with a dedicated Period Pop-Up Shop. The campaign was organized by Detroit agency Organic, who spotted a student's Tumblr post complaining about the lack of retail concept dedicated to something half the world is likely to experience.
Top 50 Viral Ideas in June
From Snapchat Recruitment Campaigns to Intricate Face Collage Ads:
Rebecca Byers — Jul 2, 2016 — Pop Culture
50
Snapchat Sex Ed Shows
MTV's First Snapchat Show is a Sex Ed Series Called 'Pants Off'
49
Empathetic Poaching Ads
The AnimaNaturalis Ad Campaign Aims to Help Endangered Species
48
Social Media-Inspired Beer
Hash Beer Feminizes Packaging It to Be Instagrammable
47
Movie Scene Color Palettes
This Twitter Account Creates Color Palettes for Film Scenes
46
Faux Fast Food Pop-Ups
This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
45
Snapchat Recruitment Campaigns
JPMorgan is Recruiting New Grads with a Sponsored Geofilter
44
Cereal Bowl Scooter Hoverboards
The Cinnamon Toast Crunch Cruiser is Breakfast-Oriented
43
Reinterpreted Logo Art
These Artists Created Their Own Interpretations of the New Instagram Logo
42
Creamer-Branded Pop-Up Cafes
The Organic Valley Pop-Up Sold Half-and-Half with Free Coffee
41
Charitable Children's Tattoos
This Artist is Inking Sick Children with Temporary Airbrush Tattoos
40
Emotional Experience Soup Packaging
The Campbell's Soup 'Cans of Positivity' Campaign is Friendly
39
AR Blood Donation Billboards
NHS Blood and Transplant's Donation Ad Interactively Builds Awareness
38
Social Media-Connected Sneakers
The 'SoSole' Footwear Design Encourages IRL Interaction
37
Action-Tracking Stadium Seating
The Samsung 'Slider' Enhances Stadium Events with Moveable Seats
36
Multi-Character Snapchat Lenses
The 20th Century Fox Snapchat Ads Let Users Picks from Nine X-Men
35
Millennial Travel Scavenger Hunts
Icelandair is Offering a Free Trip To Europe Hidden in Montreal
34
Missing Child Currency
NGO Child Focus is Having a Child's Face Printed on Coins Across Europe
33
Snapchat Rewards Program Filters
Hospitality Group Starwood Has Launched a Series of Geofilters
32
Face-Swapping Ads
Netflix Uses the Popular Snapchat Filter to Advertise Its Series
31
Political Ice Cream Campaigns
Ben & Jerry's Opposes Dark Money with the 'Empower Mint' Flavor
30
Canine-Staffed Pop-Ups
The Kronenbourg 1664 Pop-Up Bar is Entirely Staffed by Dogs
29
Crowdsourced Retail Photo Galleries
The IKEA Wonderful Everyday Contest Highlights User Photos
28
Immersive Refugee Installations
Save the Children's 'Forced to Flee' Brings Real Stories to Life
27
Agency Recruitment Geofilters
180LA Used Select Snapchat Filters for Social Media Recruiting
26
Social Media Vehicle Teasers
The New Volvo XC40 was Teased by the Brand on its Snapchat Channel
25
Social Media Hitchhiking Projects
Shia LaBeouf Relies on Twitter Go on a Road Trip for Art's Sake
24
Intricate Face Collage Ads
These Face Collages By Getty Images Recreate Iconic Figures
23
Awareness-Raising Sweatshirts
This Fashionable Breast Cancer Hoodie Encourages Early Detection
22
Blogger Payment Platforms
The RewardStyle Platform Helps Influencers Make Money from Social Media
21
Taco Mask Snapchat Lenses
The Cinco De Mayo Taco Bell Snapchat Lens Was a Huge Success
20
Men's Body Image Campaigns
This Video Shows Men Realize That Their Ideal Body Isn't What They Want
19
Patriotic Beer Rebrandings
Budweiser Renames Itself "America" Until November Elections
18
Human Target Ads
The Stop Gun Violence Campaign Focuses on Danger of Errant Bullets
17
Period Pop-Up Shops
U by Kotex Was Inspired to Open the Period Shop from a Tumblr Post
16
Real-Time Travel Billboards
This Airline Ad from JetBlue Reveals Real-Time Travel Data
15
Lengthy Hashtag Billboards
These Heineken Ads Show the Beer's Complete Ingredient List
14
VR Social Media Posts
Facebook is Expanding its Image Upload to Incorporate 360-Degree Photos
13
Livestreamed Morning Shows
DigitasLBi's 'Rise and Shine' is a Livestreamed Facebook "Feed Show"
12
Personalized Emojis
Facebook Patents Making People's Faces New Emojis
11
Medical Message Campaigns
AVIS Italian Blood Donors Shows the Importance of Donated Fluids
10
Burger-Ordering Chatbots
Burger King's AI Chatbot Takes Menu Orders Via Facebook Messenger
9
Natural Movement Sport Ads
The Nike Revolution in Motion Campaign Stars Serena Williams and More
8
Hoverboard Cereal Ad Campaigns
This Cinnamon Toast Crunch Ad Takes Convenience to the Extreme
7
Frankenstein Auto Ads
The Ford Grand C-MAX Boasts an Extra Seat for Whatever's Needed
6
Athletic Taco Giveaway Campagins
Taco Bell and The NBA Offer Free Tacos When Road Games are Steals
5
Video Game Chatbots
Activision's Facebook Messenger Bot Teases 'Call of Duty: Infinite Warfare'
4
Fictional Biopic Ads
The Apple TV Father Time Campaign Stars Michael B. Jordan and Kobe Bryant
3
Snapshot Travel Incentives
Wow Air's Influencers Will Share a Love of Travel and Social Media
2
Anti-Xenophobia Campaigns
The 'Search Racism. Find Truth' Campaign Aims to Combat Xenophobia
1
Rapper-Endorsed Hostel Campaigns
50 Cent Shows Millennials the Draws of Booking a Hostel
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Canvas Tote NYC Pop-Ups
Lands' End Launched a Personalization Concept Pop-Up Shop in New York
Exclusive Blush Pop-Ups
Hailey Bieber's Rhode Launches the Pocket Blush Pop-Up in NYC
Mixologist-Crafted Beverage Creations
PepsiCo will Host a 'DRIPS by Pepsi' Pop-Up in New York
Custom Wrapping Paper Prints
UScellular Launched the Group Chat Wrap
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
Soft-Pink Cosmetics Pop-Up Stores
This Kylie Cosmetics Pop-Up Store Featured Bestsellers
Uniquely Commemorative Skincare Pop-Ups
Glow Recipe will Host a Beauty Night Market in L.A.
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Bridal Shapewear Campaigns
The SKIMS Wedding Shop Shares Bridal Intimates, Loungewear & More
Unique TV Series Pop-Ups
Lillet x Emily in Paris Presents the Café de Lillet Experience in NYC
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Digital Cosmetics Pop-Ups
Oh My Cream! Launched a Digital Pop-Up to Showcase Nine Brands
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Demystifying Skincare Pop-Ups
The Power Of Simple Experience Pop Empowers Consumers
Fruit-Stand-Inspired Vodka Pop-Ups
Kylie Jenner’s Canned Vodka Soda will Host an Event in NYC
Refreshing Streetwear Collabs
Lipton Iced Tea x Cruel Pancake Dropped 90s-Inspired Summer Styles
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Pink-Themed Summer Pop-Ups
The LANEIGE Bounce Around the City Pop-Up Launches in Five U.S. Cities
Humorous Payment Campaigns
Paypal's Latest Campaign Features Actor Will Ferrell
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Seasonal Phone Booth Activations
Spotify's Q4 is Calling Urges Brands to Start Holiday Advertising
Menstrual Product-Celebrating Jeans
The U by Kotex MaxiMalism Jeans Combat Against Period Shame
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Social Movement Medals
The Openness Medal by Samsung Invites Gen Z to Share Challenges
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Provocative Spread Pop-Ups
The Marmite Dark Room Entices Gen Z to Experience an Iconic Spread
Ice Cream Sandwich Pop-Ups
Chips Ahoy! Pop-Up to Serve Free Ice Cream in NYC
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
UK Beauty Summer Pop-Ups
Mecca Cosmetica is Hosting a Summer Pop-up in London and Manchester
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Clothing Care Hotlines
Persil Launched a 24-Hour Wardrobe Refresh Hotline on TikTok Live
Beauty Innovation Contests
Estée Lauder Launches The Catalysts Program
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Focused Personal Care
Kiehl's New 'Pubic Service Announcement' Campaign Taps Ilana Glazer
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Unique Cosmetics Launch Events
Summer Fridays will Host a London Newsstand Pop-Up
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Gen Z Skateboarding Campaigns
Samsung UK's First Flips Spotlights the Galaxy Z Flip5
Juice-Branded Summer Campaigns
Revl Fruits' 'Grow Up Never' Campaign Lets a Fan be a Waterpark VP
Cross-Category Refreshment Campaigns
Sprite and Pringles Hot Have Teamed Up for a New Campaign
Iconic Character-Inspired Campaigns
Etsy's Christmas Ad Celebrates Personalized Gifting
Futuristic Shapewear Ads
Skims' First-Ever TV Ad, Skims Lab, Stars Kim Kardashian in Every Role
Active Lifestyle-Supporting Campaigns
Kellogg's® Vector® Launches the Become Your Player Campaign
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
Luxurious Lipstick Pop-Ups
Valentino Beauty will Host a Spike Valentino Pop-Up in NYC
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Exclusive Social Shopping Snacks
Like Air is Launching Limited-Time Flavors on TikTok Shop
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Empowering Self-Care Pizza Ads
Domino's New Ad Encourages Women to Give into Their Cravings
Period-Inspired Fashion Capsules
Nadya Okamoto Partnered with Chnge on an Exclusive Apparel Line
College-Inspired Haircare Pop-Ups
Monday Haircare Hosted an Interactive Pink Truck
QSR Summer Pop-Ups
McDonald's Mexico Launched a Summer-Themed Activation in Mexico
Hyper-Targeted Shoppable Posters
Glossier and Shop Launched Posters with Geo-Gated Location Tech
Creator-Friendly Initiatives
Patreon Lights Up Times Square with Creator-Centric Billboard
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Jelly Tint Arcade Pop-Ups
MILK MAKEUP will Offer an Experiential Claw Machine Event in NYC
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Climate-Based Skincare Pop-Ups
AXIS-Y and Senti Senti will Celebrate the Brand's Latest Launch
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
Youth-Focused Pizza Launches
Domino's Pizza Relaunches its Gen Z-Focused Emergency Pizza Promotion
Extraterrestrial Influencer Campaigns
MoonPie's Alien Acquisition Shares Ads for Extraterrestrials
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping Filter
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Collaborative Digital Coffee Campaigns
illy Launches its Digital Content Series 'Coffee Break'
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Skincare Tailgate Tours
The Bubble Skincare Tailgate Tour Brings Premium Formulas to Gen Z
Experiential Giveaway Pop-Ups
The Moment Shop Helps AIR MILES Members Bring Experiences to Life
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Pumpkin-Inspired Community-Themed Campaigns
Danone North America Debuts the Tri Pumpkin Campaign
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Period-Friendly Fitness Policies
U by Kotex® Covers Workout Cancellation Fees for Menstrual Cramps
Kid-Friendly Menstruation Books
Kt by Knix Launched a First-of-Its-Kind Book About Periods
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Social Soda Mixer Campaigns
Level Up With 7UP Inspires Gen Z and Millennial Consumers
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Vegan Beauty Pop-Ups
Kosmo will Debut its Collection of Velvety Lipstick Balms
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Athlete Hair Campaigns
Schwarzkopf Professional's Up Your Hair Game Celebrates a Product Relaunch
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Friendship-Inspired Desserts
Snapchat and Gelato Messina Created a Special Flavor for Mates Day
Dynamic Anniversary-Honoring Campaigns
Claire's Launches the Hello Kitty, Hello World Campaign
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
Skincare Investment Campaigns
Kiehl's Skin-Vestment Pairs Skincare Solutions and Financial Jargon
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Language App Pop-Ups
Duolingo Hosted an Interactive Street Society Event in Soho
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Second Chance Campaigns
eos' Second First Kiss Gives Consumers a Shot at a Do-Over
Athlete-Centric Bingo Campaigns
The 'Share Your Bingo Moment' Campaign Spotlights Olympic Legends
Back-to-Campus Concert Series
UO LIVE On Campus Features Gen Z-Favorite Artists & Creators
Recycling Fashion Promotions
&OR Partnered with SuperCircle for Global Recycling Day in November
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Promotional Ramen Campaigns
Nongshim Creates a Dance Challenge to Promote its New Ramen Products
Distraction-Free Flip Phones
Consumer Cellular Unveils its 'Shot on Flip Phone' Campaign
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Mango-Scented Newspaper Ads
Swiggy Instamart Launched a Scented Campaign in the Times of India
Viral Political Campaign Accessories
The Viral Harris-Walz Camo Hat Appeals to Gen Z Voters
Festival Season Snack Campaigns
KP Snacks and Live Nation Partnered for a New Popchips Campaign
Pop Culture Presidency Campaigns
Kamala Harris Adopts Charli XCX's 'Brat' Trend for Her Campaign
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Year-Long Professional Content Calendars
Content Squeezy Provides Social media Ideas
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Viral Baby Hotel Partnerships
The Four Seasons Hotel Partners a Viral Baby for a Weekend