Netflix Uses the Popular Snapchat Filter to Advertise Its Series
Mishal Omar — May 9, 2016 — Pop Culture
Global streaming provider Netflix has decided to use the popular app Snapchat to its advantage. Netflix has designed creative ads on the streets of Paris to promote the use of the face-swap Snapchat filter.
The ads feature the now well-known face-swap emoji that can be seen before the Snapchat filter switches the user's face with the targeted person or object. The faces on the ads are all featured at the adequate level and size for Snapchat users to easily swap faces with them. This is an ingenious way to promote the featured series, since Netflix as well as Snapchat and create an interactive experience with targeted demographics that spans across several different media platforms.
Faces include Kimmy Schmidt, Piper Chapman and Frank Underwood.
The ads feature the now well-known face-swap emoji that can be seen before the Snapchat filter switches the user's face with the targeted person or object. The faces on the ads are all featured at the adequate level and size for Snapchat users to easily swap faces with them. This is an ingenious way to promote the featured series, since Netflix as well as Snapchat and create an interactive experience with targeted demographics that spans across several different media platforms.
Faces include Kimmy Schmidt, Piper Chapman and Frank Underwood.
Trend Themes
1. Snapchat Filter Advertising - More companies will use the Snapchat filter feature to create interactive and engaging advertisements.
2. Immersive Social Media Marketing - Brands will incorporate interactive filters and lenses in their social media campaigns to attract younger audiences.
3. Personalized Advertising Through AR - Augmented reality filters will allow advertisers to create personalized, interactive advertisements for their targeted demographics.
Industry Implications
1. Entertainment Industry - Streaming services and TV networks will leverage the power of interactive social media advertising to promote their content.
2. Advertising Industry - Agencies will explore the potential of Snapchat and other social media platforms to create engaging and immersive advertisements for their clients.
3. Technology Industry - Augmented reality companies will develop new filters and lenses that will allow advertisers to create more personalized and interactive experiences for their consumers.
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