These Face Collages By Getty Images Recreate Iconic Figures
Riley von Niessen — May 24, 2016 — Marketing
References: adweek & designtaxi
Getty Images made a face collage for Prince Charles, the Dalai Lama, Pope Francis and Angela Merkel using only stock images.
The company got help from the Brazilian agency AlmapBBDO to create each face collage for the project 'Endless Possibilities.' The images of the iconic faces are made using pictures of random people. Taking the features that are like those of the picture's subject, the final results are incredibly accurate.
This purpose of this project by Getty Images and AlmapBBDO was to creatively demonstrate how extensive the database of the company is. As a representative from Getty Images explains, "This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top-tier creative talent at AlmapBBDO." With millions of pictures within its database, the company was able to find everything it needed to build its own versions of these famous figures.
The company got help from the Brazilian agency AlmapBBDO to create each face collage for the project 'Endless Possibilities.' The images of the iconic faces are made using pictures of random people. Taking the features that are like those of the picture's subject, the final results are incredibly accurate.
This purpose of this project by Getty Images and AlmapBBDO was to creatively demonstrate how extensive the database of the company is. As a representative from Getty Images explains, "This campaign highlights not only the quality and breadth of Getty Images creative content, but also the top-tier creative talent at AlmapBBDO." With millions of pictures within its database, the company was able to find everything it needed to build its own versions of these famous figures.
Trend Themes
1. Face-collage Advertisement - Brands can use face-collage advertisement to create visually appealing ads, drive engagement and increase brand awareness.
2. Stock-image Utilization - Marketing agencies can leverage stock images to create visually-rich advertising campaigns while optimizing budget and resources.
3. Database Innovation - Companies can invest in curating extensive databases of images to create innovative advertising campaigns and drive brand awareness.
Industry Implications
1. Stock Photo Industry - Stock photo companies can leverage the increasing need for high-quality images and invest in extensive databases to fuel innovative campaigns.
2. Advertising Industry - Advertising agencies can take advantage of stock images to create visually-rich campaigns without investing in photoshoots and further develop their creative talent.
3. Social Media Industry - Social media platforms can help streamline the use of extensive image databases and facilitate the creation of unique user-generated content.
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