The RewardStyle Platform Helps Influencers Make Money from Social Media
Katherine Pendrill — May 6, 2016 — Tech
References: rewardstyle & techcrunch
A Dallas-based startup called 'RewardStyle' is helping bloggers and influencers make money off their online activity. While many people use social media to promote their brand, it can be difficult to convert an online following into tangible profits. This platform helps influencers profit from their content by helping them earn cash for the sales their posts inspire.
RewardStyle works by giving bloggers the option of creating clickable links from their content that will lead directly back to brands and retailers. Each time a users clicks through and makes a purchase, the blogger will receive a portion of the commission for referring the customer. For content posted on Instagram, the platform has a special feature called LikeToKnowIt that takes followers to unique web pages with shoppable and trackable links.
With more consumers turning to online influencers to discover new products, RewardStyle ensures that bloggers are able to profit from these interactions.
RewardStyle works by giving bloggers the option of creating clickable links from their content that will lead directly back to brands and retailers. Each time a users clicks through and makes a purchase, the blogger will receive a portion of the commission for referring the customer. For content posted on Instagram, the platform has a special feature called LikeToKnowIt that takes followers to unique web pages with shoppable and trackable links.
With more consumers turning to online influencers to discover new products, RewardStyle ensures that bloggers are able to profit from these interactions.
Trend Themes
1. Influencer Marketing - Opportunity for businesses to leverage influencers' large online following and convert it into tangible profits.
2. Affiliate Marketing - Platforms like RewardStyle enable bloggers to generate revenue by earning commissions for referring customers to brands and retailers.
3. Shoppable Content - The integration of clickable links in social media posts and unique web pages with trackable links presents new avenues for monetizing content.
Industry Implications
1. E-commerce - E-commerce businesses can connect with influencers and utilize platforms like RewardStyle to drive sales and increase brand visibility.
2. Marketing and Advertising - With the rise of influencer marketing and affiliate programs, marketing and advertising agencies have new opportunities for client collaborations and revenue generation.
3. Social Media - Social media platforms can explore partnerships with influencer marketing platforms to enhance their monetization capabilities and retain content creators.
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