This Tokyo Pop-Up is Offering "Fast Food Supplements" for Free
Rebecca Byers — May 19, 2016 — Lifestyle
References: retaildesignblog.net
A creative Tokyo pop-up shop is offering consumers free "fast food supplements" in a curious laboratory-inspired space. The futuristic Fast Food Aid pop-up was designed by creative director Ikkyu and Junya Sato of design studio Kaibutsu, who are also based in Tokyo. Included in the perfectly curated, brightly lit shelves are a number of pill bottles that claim to provide the nutrients not included in favorite fast food dishes such as ramen and a hamburger.
The experience of the pop-up is decidedly clinical, with the designers describing their end goal as feeling "like an antiseptic room." The clever fast food supplements pop-up was initially supposed to be a limited campaign, but given the success, the pop-up plans to re-open more permanently soon.
The experience of the pop-up is decidedly clinical, with the designers describing their end goal as feeling "like an antiseptic room." The clever fast food supplements pop-up was initially supposed to be a limited campaign, but given the success, the pop-up plans to re-open more permanently soon.
Trend Themes
1. Fast Food Supplements - The trend of offering fast food supplements in pill bottles provides an innovative way to add nutritional value to unhealthy food.
2. Futuristic Pop-up Shops - The trend of creating futuristic pop-up shops that offer unique experiences can be applied to various industries beyond food, such as fashion or technology.
3. Antiseptic Room Experience - The trend of designing spaces to feel like an antiseptic room can be applied to industries such as healthcare or hospitality for a more hygienic environment.
Industry Implications
1. Food and Beverage - The food and beverage industry can adopt the concept of fast food supplements to attract health-conscious consumers and offer healthier options.
2. Nutritional Supplements - Companies in the nutritional supplements industry can explore the concept of creating supplements that cater to specific food items, such as fast food, to provide a convenient and accessible way for consumers to get the necessary nutrients.
3. Pop-up Shops - The concept of creating unique experiences through pop-up shops can be applied to various industries, such as fashion, beauty, and technology, to engage consumers and create a sense of exclusivity.
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