While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.
To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.
Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness."
10 Female-Targeted Beers
From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks:
Nicole Ballantyne-Choo — Sep 17, 2013 — Marketing
10
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality
9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies
8
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
7
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
6
Ale-Soaked Fruity Drinks
These Skinny Beer-Garitas Combine the Awesome Power of Limes and Brewskis
5
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
4
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
3
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
2
Eco Craft Beer
The Daily Green Lists 9 of the Best Green Brew Pubs in the USA
1
Girly Cartoon-Based Alcohol
Hello Kitty Beer Has Made Drinking an Absolutely Adorable Activity
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Carbonated Milk Sodas
P.S. milk sodas is a Flirty Canned Beverage Concept
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Refreshingly Premium Ciders
Brutal Fruit Cider Has Ruby Apple, Citrus and Spice Notes
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Branded Electric Vehicle Beers
The Tesla CyberBeer is Limited-Edition and Elegantly Packaged
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Upcycled Tortilla Beers
Chica Mexicana is Made with Imperfect Tortillas to Fight Food Waste
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Peppermint Candy-Inspired Beers
Esther Price Candies & Warped Wing Brewery Debut a Flavorful Beer
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Low-Calorie Pale Ales
Local's Light & Cloudy Pale is Crisp and Low in Calories
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Fruit-Forward Craft IPAs
SweetWater Launches the Sour Watermelon India Pale Ale and Cherry Limeaid
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Miniature Tequila Bottles
BIATCH Tequila's LiL Biatches are Made for a Woman's Palate
Non-Alcoholic Oktoberfest Beers
This Low-Calorie Beer Features Hints Of Cinnamon and Nutmeg
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
AI-Inspired Beer Ads
Sharp is Promoting Its First Hazy IPA, Solar Wave, with "ChatIPA"
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Non-Alcoholic Sparkling Teas
Loverboy Recreated Two of Its Best-Selling Hard Teas Without Alcohol
Low-Alcohol Japanese Beers
Asahi Super Dry Dry Crystal Has a 3.5% ABV
Flavorful Alcohol-Free Beers
Kingfisher Zero Responds to Consumer Demands
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Citrusy Non-Alcoholic Radlers
Atheltic Brewing Co's Ripe Pursuit Radler is Boldly Tart and Sweet
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Non-Alcoholic Vegan Lagers
Firebrand's Little Wave Lager Contains Zero Alcohol and Little Calories
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Hazy Watermelon IPAs
Beavertown Lunar Melon Has a Pink Profile and Fruit-Forward Flavor
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Orange-Hued Wheat Beers
This Citrus Ale is Ideally Flavored For Carefree Warm-Weather Enjoyment
Alcohol-Free Lemongrass Lagers
Ticket's Alcohol-Free Lager Has a Flavorful, Functional Ingredient
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Low-ABV Golden Ales
Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow
Leftover Bread-Based Beers
Aldi is Launching Food Waste Beers Under the Hop Foundry Brand
Cream-Topped Shooters
Licor 43’s Baby Lager Looks Like a Shot-Sized Serving of Beer
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Mexican-Style Light Lagers
This Low-Calorie Beer is Designed For Guilt-Free Enjoyment
Non-Alcoholic Hard Seltzers
SYSTEM Seltzers' 0% ABV Options Support Inclusive Drinking
Apple-Infused Light Pilsners
This Limited-Edition Beer is Ideal For Easygoing Summertime Sipping
Berry Citrus Light Beers
Labatt Blue Light Raspberry Lemon is Refreshing and Naturally Flavored
Festival Season Beer Ranges
The Fierce & Friends Beer Range is Exclusively Available at ALDI
Bar-Strength Canned Cocktails
Moth's Cocktails Make It Easy to Appreciate Quality Classics
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Fruit-Forward Ginger Cocktail Mixers
Goslings Stormy Peach Ginger Beer is Refreshingly Fruity
Nostalgic High-ABV Cocktails
Dirty Shirley Extra Dirty is a Boozy Reimagining of a Childhood Drink
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Better-for-You Ginger Sodas
Pointless Makes Soft Drinks for Adults with Real Ginger
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Clean Low-Carb Beers
Lean Brew Boasts 35% Fewer Calories Than Other IPAs on Average
LGBTQ-Supporting Beer Cans
'Alchemist Beer' Debuted a New IPA and 'Just Say Gay' Packaging
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Cactus-Infused Craft Lagers
The 'Prickly Pear' Beer Offers a Unique Interpretation Of Summer Lager
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Chicken BBQ Beers
Perdue Beer Can Chicken Beer Was Specifically Made for Grilling Poultry
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Premium Zero-Alcohol Seltzers
White Claw 0% Alcohol Satisfies Like an Alcoholic Drink
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Alcohol-Free Wheat Beers
This Non-Alcoholic Hefeweizen Contains Only 15 Calories
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Affordable Summery Ciders
Strongbow Strawberry Comes in Cans and Bottles to Suit Any Occasion
Non-Alcoholic Golden Beers
Shiner Beer Launched the Shiner Rode0 Series and the Rode0 Golden Brew
Crisp Italian-Style Pilsners
The 'Fragile' Beer Guarantees An Easygoing Drinking Experience
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Flower-Infused Pale Ales
Yeastie Boys' Blokequet Encourages Men to Express Their Feelings
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Cancer Research-Supporting Beers
This Kolsch Beer Helps Raise Funds For Brain Cancer Research
Strawberry-Spiked Blonde Ales
This Beer Offers Strawberry Notes Balanced With Bready Character