While beer is more commonly associated with the male demographic, brands are looking to expand their targets and cater towards women with lighter, sweeter female-targeted beer.
To show the world that fierce ladies can do anything men can, ads for Rothhammer beer feature women working in more male-oriented professions and being amazing at the job. While a common complaint from women is that dark beer is just too bitter since they're used to ordering sweet cosmos, companies have listened to what women want and created a light beer that infuses iced tea.
Likewise, one brand known as Chick Beer has completely eliminated men from their marketing with pink packaging and the slogan "Witness the Chickness."
10 Female-Targeted Beers
From Girly Cartoon-Based Alcohol to Ale-Soaked Fruity Drinks:
Nicole Ballantyne-Choo — Sep 17, 2013 — Marketing

10
Witty Feminist Beer Ads
Ads for Rotthammer Beer Comically Promote Gender Equality

9
Folded Booze Labels
Origami Beer Bottles are Decorated With Self-Folded Lilies

8
Girly Branded Brews
'Chick Beer' is the First Ale to be Marketed Specifically Toward Women
7
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
6
Ale-Soaked Fruity Drinks
These Skinny Beer-Garitas Combine the Awesome Power of Limes and Brewskis
5
Margarita-Flavored Beers
Bud Light Releases the Lime-A-Rita
4
Cuppa-Infused Booze
The Coors Light Iced T is the First Ever Extension of the Brand
3
Iconic Beer Branding Makeovers
Miller Lite Gets a Design Makeover for Summer 2013
2
Eco Craft Beer
The Daily Green Lists 9 of the Best Green Brew Pubs in the USA
1
Girly Cartoon-Based Alcohol
Hello Kitty Beer Has Made Drinking an Absolutely Adorable Activity
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Work-Friendly Beers
Creative Juice is a Low-Strength "Desk Beer" for Creative Problem-Solving
Non-Alcoholic Mocktail Launches
Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Beer Can Matchmakers
Voodoo Ranger's TallBoysOnly Matches Beer Lovers to Tall Cans
Runner-Focused Non-Alcoholic Craft Beers
Tilray Brands Expands Runner’s High Brewing Distribution
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Sober October Campaigns
Kit NA Brewing Launched 'Under Your Own Influence Sober October'
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Video Game-Branded Root Beers
Sprecher Brewing Company Marks the Debut of Assassin’s Creed Shadows
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Canadian-Made Beer Campaigns
Labatt States Its Beers are Made in Canada Since 1847
Olympic-Themed Beer Campaigns
The Corona Cero 'For Every Golden Moment' Celebrates Paris 2024
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Beer Brand Beauty Products
Heineken Officially Launches the Smootheriser in Asian Markets
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Reactive Fan-Based Football Campaigns
Coors Light Launched a New 'Coors Light Coors Light' Spot
Non-Alcoholic Running Beers
Tilray Launches a New Brand Called Runner’s High Brewing Company
Beer-Branded Skin Creams
Heineken® Silver Has Debubted the Heineken® Smootheriser
Collaboration Drink Ranges
Potbelly Craft Refreshers Were Made with the Tractor Beverage Company
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Soda Brand Canned Cocktails
Schweppes Mix Comes in the Gin Twist and Paloma Bliss Varieties
Bar-Quality Canned Cocktails
Wonderland Cocktails Launched Five New Canned Refreshments
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Beer-Inspired Ice Creams
Salt & Straw Created the The Brewers Series with Five Craft Breweries
Robust Hard Iced Teas
The 'LiiT' Hard Iced Teas Come In At Nine Percent ABV
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Fruity Alcoholic Teas
Local Beverages Iced Tea Seltzers are Available in Five Distinct Flavors
Beer-Branded Music Platforms
Coors Light is Introducing the Chill Amplified Platform
Athlete-Lifestyle-Embracing Beer Campaigns
Michelob ULTRA Drops a Star-Studded Super Bowl LIX Spot
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Low-Calorie Non-Alcoholic Beers
The 'Michelob ULTRA Zero' Will Contain Only 29 Calories
Refreshingly Premium Ciders
Brutal Fruit Cider Has Ruby Apple, Citrus and Spice Notes
Adult-Targeted Easter Treats
These Seasonal Easter Products Come in Baileys and Guinness Options
Peppermint Candy-Inspired Beers
Esther Price Candies & Warped Wing Brewery Debut a Flavorful Beer
Weekday-Themed Beer Packs
Coors Light Created a Literal "Case of the Mondays" for Football Fans
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Refreshing Non-Alcoholic Beers
Firestone Walker Brewing Company Has Launched 8ZERO5
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
Basketball-Themed Beverage Campaigns
Athletic Brewing Company Debuts 'From Tip-Off to Title'
Refreshing Lager Expansions
Heineken Silver Launches in Canada
Canned Soft Beverage Expansions
Lady Bird Soda Co. Expands Its Lineup to Canned Soft Drinks
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Actor-Approved Non-Alcoholic Beers
Bero Brewing Was Created by Tom Holland with Less Than 0.5% ABV
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Cookie-Paired Beer Initiatives
Iron Hill Prompts Consumers to Earn Their Beer Badges
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Crisp Low-Calorie Lagers
Hero95 is a Low-Carb Beer Brewed for Active Lifestyles
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Discerning Drinker Pop-Ups
Fentimans' Pop-Up Inspires People to Choose More Interesting Beverages
Health-Conscious Light Beers
Atwater Brewery's Atwater Light Serves Health-Conscious Beer Drinkers
Edgy Gut Health Beverages
Killer Fruit Mashes Up Sparkling Water, Real Fruit Juice & Prebiotics
Beer Glass-Themed Chocolates
Stella Artois' Chocolate Chalices are a Valentine’s Day Delight
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Nostalgic Scottish Beer Collections
Vault City Launches the New Irn-Bru-Inspired Beer Lineup
Spice-Infused Specialty Beers
Bud Light and Tajin Released a Special Bud Light Chelada
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Soda-Inspired Beer Ranges
These Vault City Iron Brew Beers Pay Homage to the Scottish Soft Drink
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Refreshingly Bold Beer Campaigns
All Day IPA Debuts a Socially-Inclined Spot and New Can Look
Spooky Seasonal Libation Campaigns
The Heineken Meet the Chillers Campaign is Character-Driven
CGI-Generated Brand Updates
Tiger Beer Unveils a CGI-Generated Tiger Stripe Across Multiple Cities
Unsweetened Soft Drinks
CANS Shares the Simple Refreshment of Alpine Water, Bubbles & Real Fruit
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Back-Row Beer Campaigns
Harbin Beer's Back Rack Hack Used Less-Ideal Retail Space to Boost Sales
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Citrusy Alcohol-Free Shandy Beers
The Lucky Saint Alcohol-Free Superior Lemon Lager is Refreshing
Fruit-Forward Craft IPAs
SweetWater Launches the Sour Watermelon India Pale Ale and Cherry Limeaid
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Gen Z-Marketed Alcoholic Beverages
United Breweries Unveils a New Kingfisher Flavours Brand
Alcohol-Free Beer Capsules
Fieldwork Brewing Unveils Multiple New Non-Alcoholic Options
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Flavor-Forward Alcohol-Free Beers
The Madrí Excepcional Zero is Arriving This March
Retailer-Exclusive Craft Beers
Brooklyn Brewery and Tesco Partnered on a New Range
Miniature Tequila Bottles
BIATCH Tequila's LiL Biatches are Made for a Woman's Palate
Non-Alcoholic Oktoberfest Beers
This Low-Calorie Beer Features Hints Of Cinnamon and Nutmeg
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Non-Alcoholic Cherry-Chocolate Stouts
Mash Gang's Lesser Evil is a Decadent 0.5% ABV Option
Hoppy Sparkling Waters
Hoplark's Sparkling Water Delivers the Hoppiness of Beer
Spoof Sci-Fi Beer Ads
The Liquid Death x Rebel Moon Collab Pokes Fun at Beer Ad Tropes
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Band-Backed Non-Alcoholic Beers
Kittie and We Are PIGS Launch the New KittiePIG Non-Alcoholic Beer
Non-Alcoholic Sparkling Teas
Loverboy Recreated Two of Its Best-Selling Hard Teas Without Alcohol
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Collaborative Low-Alcohol Beers
Small Beer Blanche Was Created with Sorted Food
Wish-Granting Beer Ads
The 2024 Bud Light Super Bowl Commercial Introduces the Bud Light Genie
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Non-Alcoholic Vegan Lagers
Firebrand's Little Wave Lager Contains Zero Alcohol and Little Calories
Seasonal Beer Campaigns
Shiner Beer Holiday Campaign Showcases Texas Traditions
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Sparkling Soju Beverages
Hello Soju is Reintroducing Itself as the Ultimate Summer Beverage
Non-Alcoholic Craft Beer Initiatives
Kit NA Brewing Launches Have a Kit, Share a Kit
Sports-Themed Wine Campaigns
Stella Rosa Wines Targets Female College Students with New Campaign
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Hazy Watermelon IPAs
Beavertown Lunar Melon Has a Pink Profile and Fruit-Forward Flavor
Adaptogen-Infused British Beers
Collider Brew Co. Launches a Non-Alcoholic Beer in the UK
Low-ABV Golden Ales
Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow
Flavorful Fruit Beers
Lindemans Brewery Debuts Lindemans d'Or and Lindemans Noir
Cream-Topped Shooters
Licor 43’s Baby Lager Looks Like a Shot-Sized Serving of Beer
Female-Rapper-Approved Cocktail Creations
Chicas Divertidas Featured Cinco de Chicas Cocktails
High-ABV Premium Cocktails
Avenue 8's Lightly Sparkling Cocktails Feature Organic Spirits & 8% ABV
Berry Citrus Light Beers
Labatt Blue Light Raspberry Lemon is Refreshing and Naturally Flavored
Festival Season Beer Ranges
The Fierce & Friends Beer Range is Exclusively Available at ALDI
Mature Refreshment Product Ranges
These ALDI Summer Adult Beverages Come in 20 Options
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Better-For-You Beer Brands
Thrive Unveils the 'Thrive Play' Functional Beer with Ten Vitamins
Refreshing Lager Beers
Three Floyds Brewing Debuts Its 4.5% Lighter-Style Premium Lager
Next-Gen Light Lagers
Pabst Light Shares a Crisp, Refreshing Premium Recipe
Keg-Only Beers
Fusion Pale Ale Encourages People Back into Pubs and Bars
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Diverse Beer Line-Ups
Oskar Blues Brewery Expands Its Dale’s Beer Lineup
Bar-Strength Canned Cocktails
These Served Full-Strength Cocktails Have 14.9% ABV
Outdoor-Inspired Beer Spots
Busch Light's 'Circles' Ad Stars Ross Chastain and The Busch Guy
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Vodka-Based Lemonade Flavor Lineups
Sun Cruiser Now Offers Four New Flavor Varieties
Summertime Scottish Beer Ranges
The ALDI Scotland Summer Beer Range Showcases Local Breweries
Cheeky Seltzer Campaigns
NÜTRL Vodka Seltzer & Chloe Fineman Team Up for "Keep It Tasty" Campaign
Non-Alcoholic Beer Deals
Athletic Brewing Company is the Non-Alcoholic Partner of Arsenal F.C.
Refreshing Low-Alcohol Beers
These New Beers from the Nirvana Brewery are Arriving for Spring
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Booze-Free Fusion Beers
This Weizen Radler Beer is Totally Devoid Of Alcohol Content
Non-Alcoholic Craft Beers
Mascot Brewery's Stuntin' is Available in Unique Summery Flavors
Affordable Summery Ciders
Strongbow Strawberry Comes in Cans and Bottles to Suit Any Occasion
Non-Alcoholic Golden Beers
Shiner Beer Launched the Shiner Rode0 Series and the Rode0 Golden Brew
Crisp Italian-Style Pilsners
The 'Fragile' Beer Guarantees An Easygoing Drinking Experience
Home Relaxation Beer Promotions
This Abbot Ale Promotion Encourages Cozy Nights at Home
Complex Small-Batch Beers
Kestrel Beer Announced a New Saison and Whisky Porter
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage