These Seasonal Easter Products Come in Baileys and Guinness Options
Michael Hemsworth — January 31, 2024 — Lifestyle
References: lirchocolates & talkingretail
These seasonal Easter products have been shown off by Lir Chocolates as a series of adult-targeted treats perfect for consumers in the UK to pick up for themselves or loved ones this spring.
The products come in three varieties including the Baileys Salted Caramel Easter Egg, Baileys Strawberries & Cream Easter Egg and the Guinness Dark Chocolate Rugby Ball. Each of the products are priced at £8 each and are making their way to Ocado where customers can order them as an elevated treat that's ideal for luxury gift giving occasions once the Easter season arrives. The products each communicate their alcohol-themed profile to the consumer with familiar branding.
Bailey's Chocolate Marketing Manager Alison spoke on the seasonal Easter products saying, "The trend towards premiumisation in the chocolate industry is on the rise across various retail channels, as consumers increasingly seek out enhanced quality and value from their purchases. This is particularly true for those shopping ‘Adult Easter’ gifts with the demand for luxury eggs for adults booming. All three of our new Easter eggs as well as the Baileys Chocolate Original Easter Egg, are designed to address this demand by providing adults with a premium Easter egg option from distinguished and creditable brands, all at an affordable price point.”
The products come in three varieties including the Baileys Salted Caramel Easter Egg, Baileys Strawberries & Cream Easter Egg and the Guinness Dark Chocolate Rugby Ball. Each of the products are priced at £8 each and are making their way to Ocado where customers can order them as an elevated treat that's ideal for luxury gift giving occasions once the Easter season arrives. The products each communicate their alcohol-themed profile to the consumer with familiar branding.
Bailey's Chocolate Marketing Manager Alison spoke on the seasonal Easter products saying, "The trend towards premiumisation in the chocolate industry is on the rise across various retail channels, as consumers increasingly seek out enhanced quality and value from their purchases. This is particularly true for those shopping ‘Adult Easter’ gifts with the demand for luxury eggs for adults booming. All three of our new Easter eggs as well as the Baileys Chocolate Original Easter Egg, are designed to address this demand by providing adults with a premium Easter egg option from distinguished and creditable brands, all at an affordable price point.”
Trend Themes
1. Premiumisation in Chocolate - The trend towards premiumisation in the chocolate industry is on the rise across various retail channels, as consumers increasingly seek out enhanced quality and value from their purchases.
2. Adult Easter Gifts - The demand for luxury eggs for adults is booming, creating a trend for 'Adult Easter' gifts.
3. Alcohol-themed Products - There is a growing trend for alcohol-themed products, as seen in the Baileys and Guinness Easter treats.
Industry Implications
1. Chocolate Industry - The chocolate industry is experiencing a rise in premiumisation, with consumers looking for higher quality and value in their chocolate purchases.
2. Retail Industry - Retailers are witnessing a surge in demand for luxury eggs for adults during the Easter season, prompting a new market for 'Adult Easter' gifts.
3. Beverage Industry - The beverage industry can explore the opportunity of creating alcohol-themed products, like the Baileys and Guinness Easter treats, to meet the growing consumer demand for these types of treats.
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