Heineken Officially Launches the Smootheriser in Asian Markets
References: yankodesign
The Smootheriser is a unique product by Heineken that started off as an April Fool's joke and is now actually coming into reality. The press release noted that it was not a joke and that the Smootheriser will be launching in Taiwan and Cambodia to coincide with the Heineken Silver launch, its premium beer.
The formula of the Smootheriser is developed in-house and uses the same quality hops and barley as the ones used in its libation. The launch in Asian markets was selected on purpose as it is a space that is very well-versed in skincare. There is still information to follow if the skin cream will be limited or if it will be a continuous product in the future.
Image Credit: Heineken
The formula of the Smootheriser is developed in-house and uses the same quality hops and barley as the ones used in its libation. The launch in Asian markets was selected on purpose as it is a space that is very well-versed in skincare. There is still information to follow if the skin cream will be limited or if it will be a continuous product in the future.
Image Credit: Heineken
Trend Themes
1. Hybrid Consumer Products - The creation of products like the Smootheriser reflects a growing trend where traditional industries combine their core ingredients to capture new markets.
2. Cross-industry Branding - Brands are increasingly leveraging their established identity in one industry to introduce innovative products in entirely different sectors, as illustrated by Heineken's foray into skincare.
3. Experiential Marketing Strategies - The transformation of an April Fool's joke into a real product launch signifies a shift toward using experiential narratives to engage consumers and expand brand perception.
Industry Implications
1. Beverage Industry - The beverage sector is exploring beyond traditional boundaries by integrating its ingredients and signature processes into beauty and personal care products.
2. Skincare Industry - With companies like Heineken using their resources to develop skincare products, the market sees an infusion of novel formulations and ingredient stories.
3. Marketing and Advertising - The developing focus on reimagining brand marketing through unconventional products and cross-industry innovation is transforming advertising strategies.
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