Brutal Fruit Cider Has Ruby Apple, Citrus and Spice Notes
Michael Hemsworth — May 24, 2024 — Lifestyle
References: brutalfruit.co.za & grocerytrader
Brutal Fruit Cider is making its way to the UK market from the Budweiser Brewing Group as a premium libation perfect for consumers to try out this summer. The cider boasts a delicately fruity flavor profile with notes of ruby apple, citrus and spice with the perfect level of effervescence, which all combine to achieve a refreshing profile. The cider is targeted towards consumers aged 18 to 34 and is being launched with the help of British musician Pixie Lott to leverage her personality as a way to connect with consumers.
Off Trade Sales Director Mark Wingfield spoke on the Brutal Fruit Cider saying, "With cider being a huge growth opportunity, we are looking forward to bringing innovation in the form of Brutal Fruit Cider to directly address younger consumer needs. Brutal Fruit is a resounding success in South Africa where it is the 3rd most valuable alcohol brand3 in 2023 and fastest growing in its segment4. We are delighted to bring Brutal Fruit Cider to the UK market and we are confident it will prove a success in driving growth for the cider category.”
Off Trade Sales Director Mark Wingfield spoke on the Brutal Fruit Cider saying, "With cider being a huge growth opportunity, we are looking forward to bringing innovation in the form of Brutal Fruit Cider to directly address younger consumer needs. Brutal Fruit is a resounding success in South Africa where it is the 3rd most valuable alcohol brand3 in 2023 and fastest growing in its segment4. We are delighted to bring Brutal Fruit Cider to the UK market and we are confident it will prove a success in driving growth for the cider category.”
Trend Themes
1. Premiumization of Cider Beverages - The focus on premium ingredients and sophisticated flavor profiles is elevating cider offerings, appealing to discerning consumers.
2. Celebrity-endorsed Alcohol Launches - Pairing alcohol brands with popular celebrities creates a powerful marketing synergy, enhancing brand visibility and consumer appeal.
3. Younger Consumer Market Targeting - Targeting product launches directly towards young adults aged 18 to 34 can capitalize on this age group’s emerging buying power and preferences.
Industry Implications
1. Alcoholic Beverages - Innovative and premium product lines within the alcoholic beverage industry are becoming a significant area for growth and differentiation.
2. Celebrity Marketing - Involving celebrities in product launches is redefining traditional marketing strategies, creating impactful consumer connections.
3. Youth-centric Products - The development of products designed especially for younger demographics is reshaping market strategies across various sectors.
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