Loverboy Recreated Two of Its Best-Selling Hard Teas Without Alcohol
Laura McQuarrie — December 20, 2023 — Lifestyle
References: drinkloverboy & prnewswire
Loverboy is offering a new way for adults to enjoy its premium sparkling hard teas in the form of zero-sugar, non-alcoholic sparkling teas. Inspired by two of its best-selling hard tea flavors, Loverboy dropped Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea, two full-flavor varieties that will support people during the holiday season and into Dry January.
These low-calorie and low-car canned beverages are as easy to enjoy as ever and they share the benefits of organic brewed tea in a way that supports moderation and healthy lifestyle maintenance. Kyle Cooke, Loverboy's CEO and founder, says "While top non-alcoholic beers clock in upwards of 12g of carbs and 50 calories per can, and RTD mocktails regularly exceed 8g of sugar per can, we're staying true to the Loverboy taste our fans love with clean ingredients, no sugar and minimal carbs."
These low-calorie and low-car canned beverages are as easy to enjoy as ever and they share the benefits of organic brewed tea in a way that supports moderation and healthy lifestyle maintenance. Kyle Cooke, Loverboy's CEO and founder, says "While top non-alcoholic beers clock in upwards of 12g of carbs and 50 calories per can, and RTD mocktails regularly exceed 8g of sugar per can, we're staying true to the Loverboy taste our fans love with clean ingredients, no sugar and minimal carbs."
Trend Themes
1. Non-alcoholic Sparkling Teas - Loverboy offers zero-sugar, non-alcoholic sparkling teas inspired by their best-selling hard tea flavors.
2. Low-calorie Canned Beverages - Loverboy's non-alcoholic sparkling teas are low-calorie and low-carb, providing a healthier option for adults.
3. Organic Brewed Tea - Loverboy's non-alcoholic sparkling teas utilize organic brewed tea for a natural and refreshing flavor.
Industry Implications
1. Beverage Industry - The non-alcoholic sparkling tea trend presents an opportunity for beverage companies to tap into the growing demand for healthier drink alternatives.
2. Alcohol Industry - The introduction of non-alcoholic versions of popular alcoholic beverages can attract consumers seeking moderation or abstaining from alcohol, potentially expanding the market for alcohol companies.
3. Health and Wellness Industry - The availability of low-calorie and low-carb canned beverages provides a choice for health-conscious consumers looking for refreshing options without compromising their dietary goals.
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