The Fierce & Friends Beer Range is Exclusively Available at ALDI
Michael Hemsworth — June 26, 2024 — Lifestyle
References: fiercebeer & scottishgrocer
The Fierce & Friends beer range has been created by Aberdeen-based Fierce Beer as an exclusive line of libations for ALDI Scotland to help kick off the brand's Summer Beer Festival.
The beer range includes a total of six beers created in collaboration with local breweries and American outfits that are each brewed at Fierce's Aberdeen-based brewery. This includes the Belgian Witbier with highland brewers Cromarty Brewing Co, a Session Pale Ale in collaboration with William Bros from Alloa, an American IPA made alongside Midlothian’s Stewart Brewing a Guava Sour from Brew York, a Double IPA with Northern Monk and German Chocolate Cake Stout with Neon Raptor Brewing Co.
Sales Manager of Fierce Beer Craig Cargill commented on the Fierce & Friends beer range saying, "It’s been incredible to build on the success of the past few Beer Festivals and bring together a brand new range of beers that have been curated, designed and brewed alongside some of our best friends in the industry. This entire project has been testament to the support Aldi and their customers have given us over the years, so we’re really excited to share these beers with everyone.”
The beer range includes a total of six beers created in collaboration with local breweries and American outfits that are each brewed at Fierce's Aberdeen-based brewery. This includes the Belgian Witbier with highland brewers Cromarty Brewing Co, a Session Pale Ale in collaboration with William Bros from Alloa, an American IPA made alongside Midlothian’s Stewart Brewing a Guava Sour from Brew York, a Double IPA with Northern Monk and German Chocolate Cake Stout with Neon Raptor Brewing Co.
Sales Manager of Fierce Beer Craig Cargill commented on the Fierce & Friends beer range saying, "It’s been incredible to build on the success of the past few Beer Festivals and bring together a brand new range of beers that have been curated, designed and brewed alongside some of our best friends in the industry. This entire project has been testament to the support Aldi and their customers have given us over the years, so we’re really excited to share these beers with everyone.”
Trend Themes
1. Collaborative Craft Beers - The Fierce & Friends range demonstrates a growing trend of breweries partnering to produce unique, limited-edition beers.
2. Exclusive Retail Offerings - Offering exclusive beer ranges in retail outlets like ALDI capitalizes on consumer desire for unique and limited products.
3. Hyper-local Collaborations - Collaborations between local breweries create a sense of community and authenticity in craft beer production.
Industry Implications
1. Alcoholic Beverages - The craft beer sector continues to thrive through innovation and collaborations, increasing consumer interest in specialty brews.
2. Retail & E-commerce - Retailers gain a competitive edge by offering exclusive products, attracting niche markets and enhancing their unique selling proposition.
3. Event Management - Beer festivals and themed events drive engagement and sales, fostering brand loyalty and community spirit among consumers.
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