Ideas
Explore the world's #1 largest database of ideas and innovations, with 480,987 inspiring examples.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,297 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 103,708 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,233 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 480,987 cutting edge ideas.

Crisp Italian-Style Pilsners

Clean the Sky - Positive Eco Trends & Breakthroughs

The 'Fragile' Beer Guarantees An Easygoing Drinking Experience

— January 20, 2024 — Lifestyle
StormBreaker Brewing, an award-winning brewery based in Portland, Oregon, launched a delicious Italian-style pilsner that is clearly designed to offer a drinking experience that is refreshing and accessible to beer lovers of all stripes.

The 'Fragile' Italian-style pilsner has an ABV of 5.2 percent, which makes it an unabashedly lightweight beer that is well and truly positioned to be a more easygoing alternative to the bevy of stouts, dark beers, barrel-aged beverages and other robust beers that typically take over during the cold winter months.

This refreshing pilsner offers just a subtle note of fruity character topped with herbal hints.

Rob Lutz, brewmaster at StormBreaker Brewing, stated that this Italian-style pilsner pays tribute to beloved holiday movie 'A Christmas Story.' “We love finding new ways to honor our favorite holiday traditions while also creating new ones, which is why we decided to brew a light Italian-style pilsner that is perfect for all types of beer drinkers," said Lutz.

Image Credit: StormBreaker Brewing
Trend Themes
1. Lightweight Beers - The rise of lightweight craft beers offers a refreshing and accessible drinking experience for beer enthusiasts.
2. Italian-style Pilsners - Italian-style pilsners provide a subtle fruity character with herbal hints, attracting beer lovers looking for a unique flavor profile.
3. Holiday-inspired Brews - Breweries are creating holiday-themed beers to pay tribute to beloved traditions and attract beer drinkers seeking seasonal experiences.
Industry Implications
1. Craft Beer - The craft beer industry can seize the opportunity to formulate and market more lightweight beer options to cater to a wider range of consumers.
2. Breweries - Breweries can explore the potential of crafting Italian-style pilsners to differentiate their offerings and cater to beer enthusiasts seeking new flavors.
3. Food and Beverage - The food and beverage industry can tap into the market of holiday-inspired brews by partnering with breweries to create unique and limited-edition beers for festive occasions.
2.5
Score
Popularity
Activity
Freshness