These examples of interactive retail show not only how innovative companies are becoming in order to attract new customers and maintain a strong relationship with existing ones, but also how they are responding to the heightened social aspect of everyday life. Social media, smart technology and more has raised the bar when it comes to certain interactions and in order to keep people's attention, more bang for one's buck is required.
From personalized experiences that making shopping easier to more exciting window displays that draw consumers like moths to a flame, these examples of interactive retail think outside of the box to increase foot traffic and, as a result, sales. Incorporating technology has never been more important.
31 Examples of Interactive Retail
From Immersive Sports Stores to Personalized Virtual Boutiques:
Meghan Young — Jul 23, 2014 — Business

31
Interactive Travel Agencies
The Addin Store Has Tourism Displays That Customize to Dream Vacations

30
Multimedia Retail Displays
This Woolworths Shop has In-Store Video Walls and LED Displays

29
High-Tech Retail Hubs
Harvey Nichols' Newest Retail Store Design Boasts Engaging Details
28
Interactive Retail Mirrors
Samsung's Mirror and Transparent OLED Makes Retail Visually Engaging
27
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
26
Interactive Tech Retail
The Intel Ultra Store is an Immersive Retail Experience in Beijing
25
Pop-Up Shopping Pods
The Nike+ Fuelstations
24
Yeti Storybook Window Displays
The Saks Fifth Avenue Holiday Window is an Interactive Experience
23
Extreme Interactive Shopping
The Garry Cohn 'Lifestyle Sports' Store Concept is Off the Wall
22
Interactive High-Tech Mannequins
teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
21
Immersive Sports Stores
Adidas' 'HomeCourt' Stores Take Sports Retailing to the Next Level
20
Interactive Footwear Displays
Munich Sports' Interactive Displays Use RFID Technology
19
Boundary-Blending Retail Stores
NIKElab Merges the Online World with the Physical Realm
18
Open-Concept Jewelry Shops
Pandora's New Jewelry Store Design Increases Interaction
17
Interactive Digital Showrooms
Audi City Will Provide Customers With a New Buying Experience
16
Monstrous Interactive Retail
The Jou Jou Toy Store Gets Interactive with Branding
15
Interactive Window Shopping
Hi-tech Interactive Window Displays Will Change the Future of Retail
14
Sensory Hardware Shops
This Home Depot Retail Display is an Interactive Decor Guide for Visitors
13
Interactive Ballet Storefronts
Passersby Change Ballerina's Image in the Repetto Window Display
12
Interactive Golf Stores
The PGA TOUR Superstore Gives Shoppers an Interactive Golfing Experience
11
Interactive Storefront Displays
+rehabstudio Integrates Shopping with Technology
10
Interactive Fashion Factories
The New Balance Flagship Store in NYC is a Conveyor Belt of Style
9
Jigsaw Store Fronts
Atrium by Studio RHE Features Interlocking, Rotating Walls
8
Retail Recommending Booths
Inspiration Corridor Offers Fashion Suggestions and Helps Locate Items
7
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
6
Digitized Detergent Displays
This Woolite Retail Display Informs and Intrigues Consumers
5
Entertaining Toy Shops
Hamleys Toy Shop in Moscow Displays Toys Like Amusements in a Theme Park
4
Musical Retail Displays
Calvin Klein Sound Installation Offers Customers an Audio Experience
3
Digitized Holiday Branding
This Target Retail Display by PERCH Features Interactive Elements
2
Connected Shoe Displays
PERCH Interactive's Digital Retail Display is Informative and Inspiring
1
Digital Holiday Donations
The eBay Give a Toy Store Lets You Donate Toys by Scanning
Related Ideas
Luxury Bag Pop Ups
Hermès Debuted a Designer Bag Installation Pop Up in Manhattan
Digital Brand-Made Arenas
Nike Partners with EA Sports to Create a New Stadium in FC 25
Recruitment Metaverse Shops
IKEA on Roblox Merges Virtual Gaming and Real-World Job Opportunities
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Next-Gen Sneaker Stores
Foot Locker's Store of the Future Concept is Bolder and Easier to Shop
Luxury Bowling-Inspired Installations
Jacquemus Brings Flair with an Immersive Store Experience
Immersive Fashion Pop-Ups
SHEIN Launches Multi-Category Toronto Shopping Experience This Spring
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
AI-Powered Shopping Experiences
SOOT Introduced Moodboard-Inspired Shopping
GenAI Shopping Assistants
Shopping Muse Supports Michael Kors US Website Visitors
AI-Powered Ecommerce Technologies
Hugo Boss Launches a New AI-Powered Product Content Feature
Retail Store Revamps
H&M Updates Shopping Experience with Luxe, Tech-Savvy Store in London
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Experiential Intimates Spaces
Knix Opens Immersive Retail Location at Premium Shopping Centre
Immersive High-Fashion Retail Experiences
Alaïa Opens a Bookstore and Café at Its Flagship Store
Personalization-Focused Retail Concepts
Golden Goose Opens in NYC's Meatpacking District
Experiential Retail Destinations
Lacoste Opens Interactive Vancouver Store with Custom Options
Immersive Brand Concepts
LG Hosted its 'Affectionate Intelligence' Event at CES 2025
Novel AI-Generated Product Designs
Arcade Introduced a Transformative AI Product Creation Platform
Selective Retail Pop-Ups
'Woolrich Black Label' by Todd Snyder is Taking a New Retail Approch
5g-Enabled Retail Showcases
Singtel is Surpassing Consumer Expectations with 5G Retail
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Efficiency-Driven AI Retail Models
Google Cloud's New Retail Solutions Seek to Optimize Workflow
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Revitalized Shopping Destinations
Foot Locker's Home Court is a Basketball-Inspired Retail Space
Personalized In-Flight Ads
United Airlines Kinective Media Offers Curated Travel
Immersive Fragrance Retail Locations
The Perfume Shop Experiential Store is Located in Stockport
Curated Online Fashion Storefronts
SHEIN Introduced its 'Trend Stores' for Personalized Shopping
Phygital Beauty Store Experiences
Sephora's Store of the Future Locations are Immersive
Multi-Sensory Flagship Stores
KATE Shibuya Offers Immersive Digital and Physical Experiences
Virtual Try-On Services
SpreeAI is Making Significant Strides in the Fashion Industry
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Tailored Retail Experiences
Levi’s Reinvents Retail with NextGen Indigo Shopping Experience
Futuristic Imaginative Design Concepts
Toyota Introduces the Unique E-Collection of Products
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Influencer-Focused Retail Stores
Princess Polly is Adding New Stores with Selfie Mirrors, Events
Holographic Fragrance Installations
The Perfume Shop Stores Incorporate Holographic Technology
Tech-Driven Sexual Wellness
Experience the Future of Intimacy
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
AI Beauty Shopping Experiences
Revieve x Google Cloud Launch the Next Gen AI Advisor Series
Interactive AR Storefronts
Spotselfie AR Meta Stores Tie Real-World Places to Virtual Storefronts
Retail-Focused AI Blueprints
NVIDIA Will Transform Shopping Experiences Online & in Stores
Culturally Rich Sports Stores
adidas' New 'Home of Sport' Flagship Features Unique Digital Tools
Premium Athleticwear Pop-Ups
Reigning Champ Announces Pop-Up in Toronto’s Yorkdale Centre
Physical Metaverse Merchandise Stores
Roblox will Sell Physical Goods with Shopify
AI Retail Wearables
Augmodo SmartBadges Track Tasks and Inventory in Real Time
Retro Video Game Stores
Gamestop is Opening 'Retro' Locations to Sell Used Games
Digital Travel Retail Experiences
Clarins Debuted an Initiative at the Airport in Hainan, China
Small-Format Department Stores
Macy’s Unveils Plan to Open Up to 30 Small-format Stores
Immersive Gondola Displays
ColourPop is Getting a New Immersive Makeover at ULTA
Immersive Entertainment Venues
Netflix Houses Feature Eateries, Experiential Activities & More
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Colorfully Immersive Retail Experiences
Al-Jawad Pike Designs a Athletic Propulsion Labs Store
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Authentication Awareness Pop-Ups
The RealReal Pop-Up Showcases Handbags at Dupe Store Installation
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Immersive Intimate Brand Pop-Ups
The Knix Pop-Up in Yorkdale Shopping Centre is Exciting
AI-Enhanced Shopping Experiences
Coveo’s Collaboration with Shopify Seeks to Streamline Shopping
AI-Generated Retail Music
M-Cube's M-Lab Uses AI to Adapt In-Store Music to Customer Preferences
Virtual Clothing Try-Ons
Virtual Try-On for Online Shopping Let's You See Clothes on You Instantly
Refreshed Retail Initiatives
Target is Improving its Customer Experience Journey in 2024
Virtual Interactive Shopping Experiences
Appy Pie Endpoint Launches Suite of Virtual Try-On APIs
Gamified In-Airport Activations
Haribo's Mobile Games Gives People of All Ages the Chance to Win
Retail Rage Rooms
Miista's Rage Room Invites NYC Customers to Destroy and Express Emotions
Conscious-Focused Retail Stores
ATLAS Opens its Doors in Westfield Century City
Digital Try-On Solutions
Bariano Uses Try with Mirra Technology for its New Virtual Fitting Rooms
Silk-Forward Retail Experiences
The LILYSILK Concept Store in NYC Offers an Immersive Experience
Interactive Cosmetics Retail Stores
Watsons Upgrades its Stores for Gen Z and Gen Alpha Consumers
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Localized Retail Experiences
UNIQLO Sherway Blends Japanese Tradition with Toronto Culture
Futuristic Interactive Retail Designs
Telefónica Reopens the Espacio Movistar in a Skysraper
Hyper-Personalized AI Campaigns
Tesco's Stronger Starts Uses AI to Recognize Customers by Name
Home Decor Concept Stores
Fable will Offer Simplistic Possibilities with its New Retail Location
Immersive Fashion Retail Destinations
URBAN REVIVO Opens Its Flagship Store in Malaysia
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Experiential Airline Stores
The Emirates World Travel Store Features Lounge Displays
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Enhanced Omnichannel Experiences
Lightspeed Commerce Addresses Challenges in Retail & Hospitality
Customizable Retail Mobile Apps
Lightspeed Promotes On-the-Go Sales with its 'Lightspeed Scanner'
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Shoppable Travel Storefronts
Expedia Travel Shops Make It Easy to Book Recommended Getaways
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Size-Replicating Try-On Technologies
Google Shopping Debuts Virtual Dress Try-Ons in the U.S.
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
Product Visualization Experiences
Threekit’s AI Visual Configurator Enhances Product Customization
AI-Enabled Retail Partnerships
Sainsbury’s and Microsoft Partnered to Elevate Shipping Experiences
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
In-Store Beauty Bars
Walmart Beauty Bars Help Customers Discover Products & Test Samples
Retail Innovation-Focused Events
Spar International Hosts the Spar Transform Event to Boost Retail
Generative AI Shopping Assistants
SoftServe Debuts a New Gen AI Retail Shopping Assistant
Advanced In-Store Media Solutions
Ephex Aims to Enhance the Retail Experience Through Technology
3D Beauty Shopping Experiences
Benefit Cosmetics and Obsess Team Up on a 3D Shopping Experience
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Small Business Retail Spaces
IKEA Valencia Strives to Support Small Businesses with Free Space
Imaginative Shopping Platforms
Walmart Realm Shares Influencer-Curated Shopping Environments
Rewarding AI Shopping Apps
The ShopUp App Revolutionizes In-Store Shopping with AI Data
Engaging Isolation-Combatting Pop-Ups
LEGO Group Debuts the Interactive Le Florist Flower Truck
Gamified Shopping Carts
Instacart Unveils New Updates to its Smart Shopping Carts
Exploratory Art Exhibits
The Saga of the Department Stores Exhibit Explores Shopping’s Evolution
Interactive AI Product Demos
DemoDazzle Creates AI Interactive Demos with Human-Like Avatars
Updated Pet Store Concepts
Pets at Home Unveils New Interactive Screens at its Relaunched Location
Immersive Store Screens
Hays Travel Introduces Immersive Technology to Transform Holiday Planning
Expanded Technology Marketplaces
Best Buy Has Plans to Launch a New Third-Party Marketplace
Geo-Targeting Store Advertisements
Tesco Recommends Ads Based on a Shopper's Location in a Store
Omnichannel Automotive Services
Automotive Mastermind has Adapted to Modern Consumer Patterns
Next-Generation Mall Campaigns
Simon's Meet Me @themall Targets Gen Z Shoppers
3D-Powered Furniture Retailer Networks
The 3D Cloud Network Introduces a Streamlined Solution
Small-Format Retailers
Nordstrom’s Small-Format Strategy 'Closer to You' is Expanding Until 2025
Camera Gear Product Displays
GoPro Has Announced a Significant Retail Expansion at Best Buy
Scandinavian Aesthetics-Forward Shop Designs
Quadrant Design Shapes the Atmosphere in Eton's Shop
Large-Scale Digital Signage
TouchSource & Centennial Have Collaborated on a New Marketing Project
QR Code Shopping Assistants
Nintendo Implemented Icecat Tech to Enhance In-Store Shopping
Scannable Skincare Murals
The Ordinary's Interactive Augmented Reality Mural Promotes Bodycare
Events-Focused Retail Spaces
The Brick Spot from LEGO Group Features Interactive Party Elements
Immersive Soccer Player Experiences
The Messi Experience Lets Visitors Interact Through AI
Innovative Digital Signage
Creative Realities Enhances Fan Engagement & Outcomes with New Signage
Personalized Retail Media Networks
Thrive Market Collaborates with Instacart on a New Network
Digital Retail Mapping Solutions
Living Map Installs Screens at Metrocentre Shopping Centre
Interactive Store Hubs
The Samsung Experience Store at Scarborough is a New Hub for Tech Lovers
Multi-Brand E-Commerce Expansions
Multiple Grocers are Adapting Instacart's Storefront Pro Tool
Advanced Retail Campaign Kiosks
Freeosk and Place Exchange Partnered for Integrated Campaigns
Gamified Shopping Experiences
Browse Booster Rewards Coupons for Product Views
Gaming Experience-Enhancing Innovations
Inspired Entertainment, Inc. Debuts New Gaming Innovations
Flashlight Experience Stores
Olight Combines In-Store Shopping Experience with Digital Tools
Interactive Image Mapping
Image Mapping Lets Businesses Create Designs Seamlessly
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Engaging Customer Conversion Tools
FacePop Humanizes Customer Interactions Through Video
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Immersive Virtual Bookstores
Shepherd Let's Book Lovers Browse Virtual Shelves to Discover Books
AR Merchandising Tools
Instore Activation Enhances Trade Marketing With Real-Time AR Solutions
Retail Boosting Citywide Initiatives
Aberdeen is Bringing Back its 'Shop Aberdeen' Initiative
3D Asset-Focused Retail Solutions
Best Home Furnishings Works with 3D Cloud on New Shopping Tools
Interactive Image Tools
Interactivity Studio Makes Static Images Dynamic With Links and Media