teamLabHanger Created Virtual Mannequins That are Hanger-Signaled
Simal Yilmaz — March 12, 2013 — Marketing
References: team-lab.net & coolbusinessideas
teamLabHanger created an incredible retail system that features virtual high-tech mannequins. The system requires an entire installation in the store and is operated on virtual mannequins appearing on the screen once a piece of clothing has been taken off of the rack.
The digitization of the mannequins is appropriately progressive and has the advantage of being versatile. Though I am unsure of how practical it is for the system to operate with hangers being taken off the rack, since I don't recall the last time I pulled something out of the rack unless I was sure I wanted to try it on.
However, this a great segue that will surely spark up new ideas and utilize the digital mannequin concept.
The digitization of the mannequins is appropriately progressive and has the advantage of being versatile. Though I am unsure of how practical it is for the system to operate with hangers being taken off the rack, since I don't recall the last time I pulled something out of the rack unless I was sure I wanted to try it on.
However, this a great segue that will surely spark up new ideas and utilize the digital mannequin concept.
Trend Themes
1. Virtual Mannequins - Creating virtual mannequins that appear on screens in retail stores when clothing items are taken off the rack.
2. Digitization of Retail - Digitizing retail systems to introduce innovative features like interactive mannequins.
3. Versatile Retail Solutions - Developing retail systems that have the advantage of being adaptable and versatile, such as the use of virtual mannequins.
Industry Implications
1. Retail - The retail industry can explore the use of digital mannequins to enhance the shopping experience, increase customer engagement, and drive sales.
2. Fashion - Fashion brands and designers can leverage virtual mannequins to showcase their latest collections in a captivating and interactive way.
3. Technology - The technology industry can provide solutions and advancements in virtual reality and display technologies to support the implementation of interactive mannequins in retail.
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