The Jou Jou Toy Store Gets Interactive with Branding
Josh Triantafilou — March 31, 2012 — Art & Design
References: struck & behance.net
The Jou Jou toy store is a kid's dream come true. Along the walls of the retail outlet are portraits of monsters -- of the cute variety. What makes these portraits inventive is that they move. The creatures dart past the frames, as though hiding behind walls, then pop up again to the delight of amazed children.
The Jou Jou toy store hired the design firm StruckAxiom to come up the idea. StruckAxiom clearly had a winning concept. More than this, they were able to execute that concept with a quality worthy of a Pixar film.
Retail outlets should take notice of what the Jou Jou store has done. Regular advertising often gets lost in the noise; as evidenced by this article, the Jou Jou store's branding tactic has the potential to go viral.
The Jou Jou toy store hired the design firm StruckAxiom to come up the idea. StruckAxiom clearly had a winning concept. More than this, they were able to execute that concept with a quality worthy of a Pixar film.
Retail outlets should take notice of what the Jou Jou store has done. Regular advertising often gets lost in the noise; as evidenced by this article, the Jou Jou store's branding tactic has the potential to go viral.
Trend Themes
1. Interactive Branding - Branding strategies that incorporate interactive elements can capture consumer attention and potentially go viral.
2. Animated Retail Displays - Retailers can attract customers by incorporating animated displays that engage and entertain.
3. Innovative Store Experiences - Creating unique and immersive experiences in retail stores can set businesses apart from competitors.
Industry Implications
1. Toy Retail - Toy stores can explore interactive branding strategies to enhance the shopping experience and attract more customers.
2. Design Agencies - Design firms can specialize in creating interactive branding concepts and help businesses stand out in the market.
3. Marketing and Advertising - Marketing and advertising agencies can incorporate interactive elements into their campaigns to increase brand exposure and engagement.
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