Munich Sports' Interactive Displays Use RFID Technology
Rahul Kalvapalle — April 6, 2015 — Tech
References: munichsports & rfidhy
Spanish footwear company Munich Sports is using special displays equipped with RFID technology to help customers access information regarding shoes on display. The system consists of a screen that customers can interact with to access information about shoes that they're interested in as well as other products in the store. The screen consists of an AdvanLook interactive display and cloud-based software, which work together to enhance the shopping experience.
Each shoe on display in the store is fitted with a special RFID tag on the heel. When a customer picks up a shoe they're interested in and approaches the AdvanLook interactive display, the device reads the RFID tag and displays relevant information.
Not only has Munich Sports' interactive venture made decision-making and shopping quicker and easier for customers, but it has also served to help workers better direct their energies and, ultimately, boost the store's image as a leading innovator.
Each shoe on display in the store is fitted with a special RFID tag on the heel. When a customer picks up a shoe they're interested in and approaches the AdvanLook interactive display, the device reads the RFID tag and displays relevant information.
Not only has Munich Sports' interactive venture made decision-making and shopping quicker and easier for customers, but it has also served to help workers better direct their energies and, ultimately, boost the store's image as a leading innovator.
Trend Themes
1. RFID Technology - RFID technology is revolutionizing the retail industry by enhancing the shopping experience through interactive displays.
2. Interactive Shopping Experience - Interactive displays in retail stores are providing customers with convenient access to product information, streamlining the decision-making process.
3. Cloud-based Software - Cloud-based software is transforming the way retailers manage and display product information, offering seamless integration with interactive displays for an enhanced shopping experience.
Industry Implications
1. Retail - The retail industry can leverage RFID technology and interactive displays to provide customers with a personalized and efficient shopping experience.
2. Technology - The technology industry can capitalize on the growing demand for RFID technology and cloud-based software to develop innovative solutions for the retail sector.
3. Marketing - The marketing industry can explore the use of interactive displays and cloud-based software to create engaging experiences for customers and boost brand image.
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