Telefónica Reopens the Espacio Movistar in a Skysraper
Amy Duong — October 20, 2024 — Art & Design
References: studiobanana & design-milk
Telecommunications company Telefónica is reopening a flagship store in Madrid, Spain -- the Telefónica is nestled in a skyscraper that made its first launch in 1929. The store offers guests an interactive experience as it is redesigned by Studio Banana with the help of Design Bridge and Partners.
Managing director at Studio Banana, Matías Rodríguez speaks about the design approach, “We wanted to recapture the essence of the original space, but also bring in the future." It is located on a major commercial street on the Gran Via to bring a close connection between the city and the community. The ground level kicked off with restoring the facade and the entrance sees a stainless steel cube for visitors to enter and see visual projections.
Image Credit: Studio Banana
Managing director at Studio Banana, Matías Rodríguez speaks about the design approach, “We wanted to recapture the essence of the original space, but also bring in the future." It is located on a major commercial street on the Gran Via to bring a close connection between the city and the community. The ground level kicked off with restoring the facade and the entrance sees a stainless steel cube for visitors to enter and see visual projections.
Image Credit: Studio Banana
Trend Themes
1. Interactive Retail Spaces - Retail designs that merge physical spaces with digital interactions transform customer engagement.
2. Heritage and Innovation Fusion - Redesigning historic locations with a futuristic approach brings a blend of nostalgia and modernity to retail environments.
3. Community-centric Commercial Design - Creating retail spaces that are tightly integrated with local communities enhances customer loyalty and brand presence.
Industry Implications
1. Telecommunications - Transformative retail experiences can strengthen telecom brands by making customer interactions more engaging and immersive.
2. Retail Architecture - Innovative design firms can explore the potential of melding classic architectural elements with cutting-edge technology in commercial settings.
3. Digital Experience Design - Specialists in creating digital interfaces can revolutionize how consumers perceive and interact with retail spaces through augmented reality and interactive projections.
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