The August 2016 VR trends reveal that while brands are expertly using new technology to promote their products, charitable organizations are using similar tactics to promote their own causes.
One of the benefits of VR technology to brands is that it helps them create a more immersive experience around their products. For example, Jack in the Box recently promoted its new Brewhouse Burger by immersing customers in the atmosphere of a brewery. Similarly, Mercedes-Benz was able to transport Tokyo residents to a virtual showroom that would not normally be found in large urban centers.
While brands have expertly used VR technology to sell their products, charities and other organizations are using similar tactics to spread messages of their own. Indeed, the August 2016 VR trends reveal that the technology can be just as effective in spreading messages about social good as it is for selling new products. One excellent example of this is the WWF's tiger conservation campaign, which used VR to help convey the dangers of poaching.
Top 30 VR Ideas in August
30
Virtual Battle Simulators
The 'Totally Accurate Battle Simulator' Uses Computers to Imitate Combat
29
Adult VR Festivals
A Virtual Reality Festival in Japan Simulated a Series of Sensual Experiences
28
Tiny VR Cameras
The Miniscule 'Nico360' Records High-Quality 360-Degree Footage
27
Expressive VR Headsets
This New VR Headset Translates Your Facial Expressions
26
VR Burger Releases
Jack in the Box's Brewhouse Burger Augmented Reality Puts Patrons Inside a Bar
25
Chronic Pain Simulations
'Seeing Is Believing' Uses Immersive Experiences to Simulate CRPS
24
VR Dining Experiments
'Project Nourished' Pairs 3D-Printed Food with Virtual Reality
23
Virtual Meditation Experiences
These Guided Meditations are Enhanced with Virtual Reality Tech
22
South Korean VR Films
'Time Paradox VR' Gives Korean Viewers a New Way to Experience VR Technology
21
Olympian VR Experiences
Samsung Users Will Be Able to See the Olympics in Virtual Reality
20
VR-Ready Graphics Cards
This New Nvidia GPU Can Handle Heavy Virtual Reality Applications
19
Virtual Vineyard Tours
Brancott Estate Shares Virtual Reality Vineyard Tours at Festivals
18
VR Drone-Racing Games
First-Person Drone Racing is a Reality with This New Game
17
Immersive Painter Apps
'The Night Cafe' Lets Users Step Into the Mind of Vincent Van Gogh With VR
16
VR-Ready Smartphones
Alcatel's Virtual Reality Phone Offers a Futuristic Smartphone Experience
15
Automotive Bookstore Showrooms
This Virtual Mercedes-Benz Showroom is Set Up in a Tokyo Bookstore
14
VR Swimming Lessons
Children Can Overcome Their Fear of Water with This New Program
13
VR Modeling Programs
Oculus Medium Enables the Creation of Sculptures with Virtual Clay
12
Charitable Virtual Gardens
Cancer Research UK Celebrates Its Supporters with a VR Flower Garden
11
Expansive VR Worlds
MetaWorld is a VR Experience That Will Stretch Nearly 10,000 Square Miles
10
Wildlife Protection Simulators
WWF's Newest Tiger Conservation Campaign Leverages Virtual Reality
9
Cardboard VR Headsets
The Nunulo Virtual Reality Comes With Fully Adjustable Lenses
8
Virtual Tennis Experiences
Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
7
Virtual Carnival Games
Nvidia’s VR Funhouse Simulates Whack-a-Mole, Shooting Galleries and More
6
Kaleidescopic VR Flooring
Funky Magic Carpets Bring Mesmerizing Patterns to Milton Keynes
5
Virtual Home Viewers
PropertyGuru Gives Prospective Buyers House Tours in VR
4
VR-Centric Graphics Cards
This ZOTAC Graphics Card Features Heat-Dissipation Technologies
3
360-Degree VR Performances
Bjork Livestreamed a 360-Degree Concert in Virtual Reality
2
Leisurely Sports Games
The VR 'Rec Room' Game is Part Chatroom and Part Online Multiplayer Game
1
VR Music Studios
The SoundStage Lets You Engage In Virtual Music Creation
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
AI-Driven Video Generation Platforms
Cadbury Launches the a Cheer for Every Volunteer Campaign
Multi-Sensory VR Headsets
The 'ORDOVIC' VR Headset by John Han Lee Immerses Using Smells and More
AR Retail Kiosks
BIG Digital and DeepAR Bring Mobile & Desktop Try-Ons to Store Settings
Metaverse-Based Virtual Rides
G-SHOCK THE RIDE Simulates Futuristic Durability Testing
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
GenAI Flip Phone Campaigns
Motorola's Styled with Moto Features AI-Generated Virtual Models
VR Tequila Experiences
The Don Julio Apple Vision Pro App Immerses Tequila Enthusiasts
Compassionate Travel Platforms
Vegius' AI Helps Vegetarians & Vegans Find Accomodation & More
Groundbreaking AR Posters
Wall's Out-of-Home Ads Make AR Experiences Unmissable with WinDOOH Tech
Virtual Modeling Metaverses
Heidi Klum's Modelverse on Roblox Supports Creative Self-Expression
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
3D-Printed VR Headset Concepts
The '0²' VR Headset by RITE Maintains a Comfortable Construction
Omnidirectional VR Treadmills
Virtuix's 'Omni' Enables Seamless Locomotion in Virtual Reality Apps
Regional Travel Apps
Freedomverse & Tourism Authority of Thailand Debut the Freedom World App
AR Restaurant Packaging
White Castle Launches a New Augmented Borderland Experience
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Gamer-Centric Fast Food Campaigns
Burger King's Gaming Campaign to Rewards “Burger-to-King” Goals
Educational Exploration Binoculars
The Conceptual 'BINO' Mixed Reality Device Works in Many Ways
AR Locker Rooms
Snapchat and Selfridges Created a Pop-Up for Virtually Trying on Sports Kits
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Immersive Sports Engagement Solutions
Sportradar Expands Its Partnership with the NBA
Virtual Poolside Shops
The Lacoste Virtual Shop Has an Exclusive Space for Members and NFT Owners
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Three-Dimensional Mixed-Reality Displays
Looking Glass Unveils the New 3D Glass Displays
QSR-Inspired Interactive Metaverses
McDonald's Singapore Launched the My Happy Place Metaverse
Nature-Reconnecting Outdoor Campaigns
Mammut Encouraged People to Reconnect with Nature
Metaverse Watch Shops
Casio is Opening a Virtual G-SHOCK STORE in the Metaverse
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
Data-Driven QSR Campaigns
Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
Metaverse Music Festivals
A First-of-Its-Kind Kids Relief Music Festival is Taking Place on Roblox
Volumetric Video Creation Tools
Gracia AI Raised $1.2 Million to Bolster its AI Video Tools
Immersive Multimedia Experiences
Sony Pictures' Wonderverse is an Engaging Entertainment Stop
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Premium-Quality VR Experiences
'Sandbox VR' in Toronto Offers Fully Immersive Journeys through VR
Multi-Sensory Education Devices
The Conceptual 'Squashy' VR Education Device Has a Tactile Form
AR-Powered Try-On Rooms
Snapchat Unveils a New AR Locker Room at Selfridges Oxford Street London
Mixed-Reality Wellness Apps
Alo Moves XR Creates Immersive Fitness Experiences on Meta Quest 3
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
AI CEO Humanoids
Dictador's MIKA Made an Appearance at the Salz21 Conference
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AI-Generated QSR Items
McDonald's India Asks Fans to Create its Signature Collection with AI
Immersive Halloween-Themed VR Experiences
Zero Latency VR Offers Suspenseful 'Halloween Thrills'
Interactive AI Sommeliers
Chronic Cellars' Mascot Answers Wine Questions in Augmented Reality
Immersive VR Shopping Apps
Mytheresa Worked with Obsess on New Apple Vision Pro App
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Virtual Reality Education Products
Meta is Launching a New Quest Product to Enhance Classrooms
Inventive Fast Food Campaigns
Habit Burger Launches Its #1 Ranked 'Double Char' Burger into Space
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
VR Cat Experiences
Catting Offers an Interactive Feline Friend in Virtual Reality
Luxury AR Packaging Solutions
Mytheresa Released App-Controlled Innovative Product Packagings
Car Metaverse Worlds
Hyundai Launched a Marketing World on Roblox to Reach Gen Alpha
Immersive Virtual Pop-Ups
Benefit Launches Virtual 'Benemart' Concept for Holiday Shopping
Holographic Health Concierges
Immertia Created an AR Assistant for One A Day's Packaging
Immersive Multimodal AI Headsets
The Android XR Supports VR, AR and MR
Virtual Tanner Try-Ons
Bondi Sands' Virtual Try-On Experience Finds Perfect Self-Tan Shades
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Virtual Pet Races
Purina Arena Pet Racing Reaches a New Generation of Pet Lovers on Roblox
Virtual Brand Fragrance Experiences
L'Occitane en Provence Launches a Line of Summer Fragrances
Influencer-Led Virtual Shops
Walmart Launches the New Walmart Realm Digital E-Commerce Experience
AR Fashion Creations
The ETERNITEE AR Platform Enhances Consumer Interaction
Immersive VR Musical Experiences
BLACKPINK is Hosting a VR Concert in Meta's Horizon Worlds App
Virtual Community Kitchens
Mission: Hunger Helps Kids Solve Real-World Hunger Through Play
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
AI-Powered Employee Training Services
VirtualSpeech Blends Generative AI with VR for Training
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
AR Watch Try-Ons
Perfect Corp. and TIMEZ Created a Digital Experience for Luxury Watch Shopping
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Enhanced Metaverse Immersion Solutions
KIWI Design Debuts the RGB Vertical Stand on Meta
2D-to-3D Jewelry Try-Ons
Perfect Corp.'s Newest Virtual Try-On Technology Empowers Jewelry Brands
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
Augmented Reality Wine Bottles
DeBortoli's AR Sinister Wine Enhances the Consumer Experience
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Virtual Reality Treatment Experiences
xydrobe and Dr. Barbara Strum Unveils the Pause Experience
AR Sports Drink Bottles
BODYARMOR's Limited-Edition Collectible Bottles Engage Sports Fans
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Advertising E-Commerce Tools
Tokens Launches the Valor E-Commerce Platform for QR Code Advertising
Virtual Reality Gameplay Chairs
The New Roto VR Explorer Chair Rotates with Virtual Movement
Digital Professional VR Headsets
This Office VR Headset Concept by Simon Ljungblahd is Intuitive
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
Burger-Inspired Back-To-School Campaigns
Trill Burgers & LRG Clothing Debut a Line of Activations
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Whimsical Virtual Beauty Shops
The Laneige Virtual World is an Experiential Beauty Shop
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Interactive Transparency Tracking Tools
World Animal Protection Canada Monitors Wildlife Incidents
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Digital Luxury Apparel
Meta and Valentino Have Partnered to Launch a Line of Digital Clothing
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Industry-Leading VR Headsets
HTC is Returning to The VR Industry with a New Gaming Headset
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Mixed Reality Storytelling
Storytelling XR Redefines Real-Time VFX for Content Creators
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
VR Buildable Biome Games
LEGO Bricktales is an Immersive Adventure Puzzle Game
Virtual Personal Care Metaverses
Superdrug is the First Health and Beauty Brand to Debut in Roblox
3D Royalty-Based Museums
The Princess Diana Museum Features a Virtually Guided Experience
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
Disaster Relief-Supporting Pr Initiatives
Publicity for Good Supports Hurricane Helene Relief
Interactive Digital VR Games
Horizon Worlds Launches the New Super Rumble Social VR Game
Reinterpreted Immersive Events
The Wizard of Oz 360 Experience Retells the Classic Tale
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Lifelike AI Avatars
Wondershare Virbo Creates Lifelike Avatars in Minutes
Virtual Retail Solutions
Simbe's Store Intelligence™ Solutions Provide Results on a Global Scale
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Virtual Reality Insurance Consults
ERGO Debuts a VR App for Travel Insurance Consultations
High-Motion VR Action Games
Attack on Titan VR Lets Players Hunt Massive Monsters in the Metaverse
Holographic Video Game Characters
Proto Uses ProtoHologram to Create a Digital Mario
Casual MR Gaming Companies
'MixRift' Raised over $1.6M to Fund its Mixed Reality Game Development
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds