Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Laura McQuarrie — September 1, 2023 — Lifestyle
References: adweek
In celebration of its 50th anniversary, Hungry Howie's is launching a secret pizza menu and customers can view and order the specialty options through an interactive augmented reality experience. By scanning a code on Hungry Howie's pizza boxes or in-store cash registers, customers can gain access to the celebratory pizza menu. Tie Dye Pizza is one option that takes a standard cheese pizza and covers it in colorful edible glitter, for example.
This interactive experience adds interest to the pizza-ordering process and it offers tantalizing previews of pizzas with the power of AR. To give its 50th-anniversary celebration the time it deserves, the brand will be offering its secret menu for delivery and carry-out for the remainder of 2023.
This interactive experience adds interest to the pizza-ordering process and it offers tantalizing previews of pizzas with the power of AR. To give its 50th-anniversary celebration the time it deserves, the brand will be offering its secret menu for delivery and carry-out for the remainder of 2023.
Trend Themes
1. Interactive Augmented Reality - Using AR technology, customers can view and order specialty pizza options through an interactive experience.
2. Secret Menu Marketing - Hungry Howie's is launching a secret pizza menu accessible through augmented reality to generate intrigue and interest.
3. Celebratory Brand Experience - Hungry Howie's offers an interactive AR pizza menu in celebration of its 50th anniversary, enhancing the customer experience.
Industry Implications
1. Restaurant - Restaurants can leverage interactive AR menus to create unique and engaging experiences for their customers.
2. Marketing - Using augmented reality and secret menus as a marketing strategy can generate excitement and curiosity among consumers.
3. Food Delivery - Food delivery services can partner with restaurants offering interactive AR menus to provide innovative and immersive ordering experiences.
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