Walmart Optical Virtual Try-On is Available Online
Michael Hemsworth — February 1, 2024 — Business
References: walmart & drugstorenews
Walmart Optical Virtual Try-On is a new feature being launched by the retailer to provide shoppers with access to a customized experience when shopping for their next pair of frames online.
The shopping experience comes as part of the brand's increased investment in augmented reality (AR) and virtual reality (VR) technologies to support a more customized consumer experience. Shoppers can virtually try on eyewear via the Walmart app or website where they can choose from an array of styles for an expansive experience.
EVP and Chief eCommerce Officer Tom Ward spoke about Walmart Optical Virtual Try-On saying, "As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience."
The shopping experience comes as part of the brand's increased investment in augmented reality (AR) and virtual reality (VR) technologies to support a more customized consumer experience. Shoppers can virtually try on eyewear via the Walmart app or website where they can choose from an array of styles for an expansive experience.
EVP and Chief eCommerce Officer Tom Ward spoke about Walmart Optical Virtual Try-On saying, "As a company, our commitment is to provide our customers with a shopping experience that exceeds expectations – one that is easy, engaging and personalized. With our latest addition, we are offering our customers yet another dimension of choice, meeting them exactly where they are in their shopping journey. This is a testament to our continuous efforts to redefine and elevate the shopping experience."
Trend Themes
1. Increased Investment in AR and VR Technologies - The launch of Walmart Optical Virtual Try-On highlights the retailer's commitment to investing in augmented reality and virtual reality technologies for a more personalized shopping experience.
2. Customized Consumer Experience - Walmart's virtual try-on feature provides shoppers with a customized experience, allowing them to choose from a wide range of styles for their eyewear.
3. Elevating the Shopping Experience - Walmart's commitment to redefining and elevating the shopping experience is showcased with the introduction of the Virtual Try-On feature for eyewear.
Industry Implications
1. Retail - The retail industry is leveraging AR and VR technologies like virtual try-on to enhance the shopping experience and provide customers with more choices and convenience.
2. Eyewear - The eyewear industry is adopting innovative technologies like virtual try-on to offer customers a customized shopping experience with a wide selection of styles to choose from.
3. E-commerce - The e-commerce industry is integrating AR and VR technologies to create engaging and personalized shopping experiences, further enhancing the convenience and accessibility of online shopping.
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