Jaguar Introduced a #FeelWimbledon Virtual Reality Experience
Hayley McGlone — July 13, 2016 — Marketing
References: thedrum
As an official sponsor of Wimbledon, Jaguar UK released a new virtual reality experience as part of its #FeelWimbledon campaign. The virtual reality experience features brand ambassador Andy Murray and helps tennis fans see center court from his perspective.
The 4D animation experience includes a flyover of the famous All England Lawn Tennis Club and the court from Murray's perspective. As Murray said, "This special experience is reserved for very few players and supporters, so it's amazing that Jaguar's VR experience can bring people closer to the unique feeling of tennis' most famous court."
The VR experience set at one of sports most famous events allows fans all over the world to experience center court like never before. The #FeelWimbledon campaign is aimed to give fans the best experience possible.
The 4D animation experience includes a flyover of the famous All England Lawn Tennis Club and the court from Murray's perspective. As Murray said, "This special experience is reserved for very few players and supporters, so it's amazing that Jaguar's VR experience can bring people closer to the unique feeling of tennis' most famous court."
The VR experience set at one of sports most famous events allows fans all over the world to experience center court like never before. The #FeelWimbledon campaign is aimed to give fans the best experience possible.
Trend Themes
1. Virtual Reality Experiences - Virtual reality technology is revolutionizing the way people experience sports events, allowing them to immerse themselves in a realistic and interactive environment.
2. 4D Animation - The use of 4D animation in virtual reality experiences offers an enhanced level of immersion, giving users a sense of depth and movement that enhances their overall experience.
3. Brand Ambassador Partnerships - Collaborating with brand ambassadors, such as Jaguar's partnership with Andy Murray, allows companies to create unique and personalized experiences that resonate with their target audience.
Industry Implications
1. Virtual Reality - The virtual reality industry has the opportunity to create innovative and immersive sports experiences that attract a wider audience and enhance fan engagement.
2. Sports and Entertainment - The sports and entertainment industry can leverage virtual reality technology to provide fans with unparalleled experiences, transforming the way sporting events are perceived and enjoyed.
3. Automotive - The automotive industry can explore partnerships with sports events and athletes to create unique marketing experiences that showcase their brand in an innovative and engaging way.
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