Aperitifs, or the refreshing alcoholic liquors that are meant to be enjoyed before meals are being reinvented, especially with a focus of serving Millennials, their consumption habits and values. Tapping into the growth of low-ABV drinking culture, many brands are releasing completely non-alcoholic aperitifs, as well as low-alcohol options that can be enjoyed as an alternative to popular wines and spirits like rosé or whiskey.
Aiming to please the Millennial palate, brands are experimenting with new aperitifs with everything from bittersweet flavors and CBD-infused recipes to formulas that are not just low in alcohol but sugar too.
As increased interest in low- and no-alcohol products indicates that health-conscious Millennials are abandoning binge-drinking culture, brands are instead helping to reshape drinking rituals by providing flavorful and functional drinking experiences.
12 Modernly Reinvented Aperitifs
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Herbal Low-Booze Cocktails
The Ghost of Cape Aperitif is a Low-ABV Drink at a Texas Music Venue
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Pre-Dinner Wine-Based Libations
The Haus Citrus + Flowers Aperitif Has a 15% ABV
10
Non-Alcoholic Apéritifs
Seedlip's Creators are Launching 'Aecorn Apéritifs' for Pairing with Food
9
Low-Sugar Aperitif Spirits
The Rebelle Aperitif Addresses Demand for Lower Sugar Options
8
Whiskey-Inspired Aperitifs
Bitter Clove by Haus Tastes Like Dark Liquor But with Less Alcohol
7
Hybrid Rosé Apéritifs
Haus' New Rose Rosé is a Small Batch Mixer That's Made for Summer
6
Craft Non-Alcoholic Cocktails
Curious Elixirs Creates Zero-Alcohol Cocktails with Bartenders
5
Balanced Bittersweet Red Aperitifs
The Campari Cask Tales Pay Homage to Its Founder and Roots
4
Elevated CBD Tonics
Aurora Elixirs' CBD Tonic Offers Elegant Flavors and Packaging
3
Bittersweet Non-Alcoholic Aperitifs
Everleaf Features 18 Plant Ingredients, Including Saffron
2
French Melon Aperitifs
Melonade is Made with Melons Grown in South-Eastern France
1
Bittersweet Citrus Aperitifs
Pampelle's Liquor Aperitif is Low-Sugar and Low-Alcohol
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Molson Coors Taps Naked Life for its New Non-Alcoholic Expansion
Non-Alcoholic Whiskey Cocktails
Dank & Dry Old Fashioned Uses Non-Psychoactive Cannabis Terpenes
Ready-to-Sip Sparkling Aperitifs
The Spritz by Sazerac is Sweet, Bitter and Bubbly
Ketone Alcohol Alternatives
Hard Ketones Makes an Alternative to Alcohol That Offers a Real Buzz
Bitter Non-Alcoholic Aperitifs
Amarø Adds Bright Flavor to No-ABV & Low-ABV Serves
Trendy Sobriety Campaigns
Maison Perrier's Sober Chic Campaign Redefines Alcohol-Free Elegance
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Cannabis-Infused RTD Cocktails
Emerald Hour Cannabis Cocktails Offer a Booze-Free Happy Hour
Low-Dose Canned Cannabis Cocktails
Nowadays THC Cocktails Come in Four Flavors with 5mg of THC
Low-Dose THC Seltzers
Anytime Seltzers is a Unique Addition to the Hemp-Infused Beverage Market
Ready-to-Serve Canned Mocktails
Mocktails Uniquely Crafted Makes Convenient Cocktail Alternatives
Cocktail-Inspired Cannabis Refreshments
The Herb & Bloom Drinks Come in Three Tasty Flavors
Alcohol-Free Beverage Campaigns
Heineken Launched its Global '0.0 Reasons Needed' Campaign
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Adaptogen-Infused Alcohol-Free Cocktails
Mataki Introduces a New Delicious Line of RTD Cocktails
Iconic Vodka Cocktails
Absolut Introduces Convenient Ready-to-Serve Cocktails
THC-Infused Seltzers
WYNK's Adult Beverages Deliver an Alcohol-Free Buzz
Cannabis-Infused Sparkling Waters
Voila! Sparkling Waters Feature Five Refreshing Flavors
Non-Alcoholic Liqueurs
Giffard Expands into Sober Curious Market with Four Non-Alcoholic Liqueurs
Cannabis-Infused Social Sodas
Daizy's Refreshing THC-Infused Beverages Support Socialization
Cannabis-Infused Canned Cocktails
Nowadays Launches Ready-to-Drink THC Beverages in Four Flavors
Japanese-Inspired Plant Medicines
Apothékary Announced a Shiseido Investment and Online Expansion
Non-Alcoholic Sparkling Wines
Josh Cellars Recently Entered the Non-Alcoholic Beverage Market
Pocket-Sized Social Tonics
Wims' Pocket-Tonic is a Perfectly Portioned Cannabis Drink Mixer
Non-Alcoholic Fruit Seltzers
The Boston Beer Company Unveils a New Non-Alcoholic Line
Fruity Cannabis Drinks
CQ Offers Thirst-Quenching Low-Dose Spritzers
Refreshing Non-Alcoholic Beverages
The Mocktail Club Introduces the Latest Bali Breeze
Non-Alcoholic Cocktail Party Packs
SMASHD's Party All Day & Party All Night Packs are Replenishing
Fruity Non-Alcoholic Cocktails
Mockly Pays Homage to its New Orleans Roots
Cheeky Non-Alcoholic Cocktail Events
Mindful Drinking Fest Boasts the NO FUN Cocktail Competition
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Adaptogenic Craft Mocktails
Zero Proof by Recess Shares Cocktail Flavors Without the Alcohol
Mood-Specific Low-Dose Cannabis Beverages
Vibes Boasts an Innovative Approach to Social Drinking
Non-Alcoholic Electrolyte Cocktails
SMASHD Captivated Millennials & Gen Z with Its Debut Campaign
Cannabis-Infused Spirits
Viral Spirit Nowadays Launches at Pop-Up Grocer in NYC
Shareable Non-Alcoholic Spritzes
Naked Life Launched a Peach Bellini & Limoncello Spritz
Dry January Drink Menus
Hopdoddy Burger Bar Introduced an Alcohol-Free Menu
Non-Alcoholic Sparkling Wines
Libby Wines Debuts the Sparkling White and the Sparkling Rosé
Alcohol Alternative Campaigns
Free AF's Campaign Normalizes Choosing Non-Alcoholic Cocktails
Alcohol-Free Gin Expressions
Aldi Added Two Satisfying Gin Alternatives to Its Greyson's Range
Celebratory Non-Alcoholic Beverages
Le Fizz by Ghia Sweetens Special and Everyday Moments
Functional Adaptogenic Elixirs
Collective Arts' Botany Elixirs are Mindful, Non-Alcoholic Drinks
Non-Alcoholic Canned Spritzes
Citizen Spritz's Alcohol-Free Cans Support Refreshment & Moderation
Pouched Low-ABV Cocktails
NIO Cocktails Introduced Two New Lower-ABV Drinks
Festive Non-Alcoholic Apéritifs
De Soi's St. Moritz Mule Remixes the Classic Moscow Mule
Flavorful Non-Alcoholic Beverages
Curious Elixirs Has Introduced the Curious No. 9
Non-Alcoholic Gin Variants
Pernod Ricard Launches the Zero Alcohol Beefeater 0.0%
Mushroom-Infused Aperitifs
Ceybon's Non-Alcoholic Aperitifs Share Adaptogenic Benefits with a Buzz
Social Connection Cannabis Drinks
Herbal Oasis Social Tonics are Made with Hemp-Derived THC
Festive Instant Cocktail Mixes
Craftmix's Holiday Variety Pack Activates with Alcohol, Water & Ice
Cocktail-Inspired Non-Alcoholic Beers
Athletic Brewing Created a Pair of Cocktail-Inspired Brews
Espresso Martini Alternatives
Kin Euphorics x Dr. Weil Unveiled the 'Matchatini'
Alcohol Alternative Sampler Boxes
Sober(ish) and Cann Debut the Sober(ish) Cann-uary Sampler Box
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Premium Californian Aperitifs
'MOMMENPOP' Released a New Line of Aperitifs Nationwide
Micro-Dose Botanical Cocktails
Fable's Non-Alcoholic Cans Feature 5mg of Delta-9 THC & 3mg CBD
Modern Non-Alcoholic Rebrands
Flyers Cocktail Company Has Announced a Comprehensive Brand Update
Uncompromising Alcohol-Removed Wines
NoAlchCo's Non-Alcoholic Wine Collection is Balaced & Complex
Botanical Cocktail-Like Refreshments
The OPTIMIST Cali Spritz Has No Alcohol or Refined Sugar
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
Non-Alcoholic Aperitivo Rebrands
Wilderton Aperitivo Co. Sets a Bold Standard for the Industry
Mood-Boosting Mocktails
Skinny Mocktail Mixes are Rich in L-Tyrosine, Adaptogens & Antioxidants
Low-Dose Cactus Waters
Magic Cactus Replenishes & Calms with a Microdose of Cannabis
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
Non-Alcoholic Functional Spirits
Smiling Wolf's Nootropic Spirits Elevate the Mind and Spirit
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Approachable NA Wines
RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers
Relaxing Alcohol-Free Beers
Impossibrew Features Social Blend Technology
Non-Alcoholic Nootropic Cocktails
Nine Lives' Noobies Menu Enhances Mood and Cognitive Function
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Value-Conscious Bottled Cocktails
The Infusionist Bottled Cocktails are Only at ALDI for £8 Each
Effortless Non-Alcoholic Mixers
SodaStream Crafted Cocktail Mixers Elevate Drinks Made at Home
Non-Alcoholic Heritage Beverages
Kin Euphorics Debuts a New Latin-Inspired Non-Alcoholic Beverage
Non-Alcoholic Functional Beverages
Dappy is Infused with Mood-Boosting, Energizing Ingredients
Mocktail Subscription Boxes
Mocktail Club Offers a Subscription Service
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Non-Alcoholic Cola Cocktails
Aplós' Kola Fashioned is Infused with Adaptogens & Nootropics
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Non-Alcoholic Gift Sets
Mingle Mocktails Introduced a Vibrant Holiday Box
High-ABV Tailgate Drinks
Big Sipz's Tailgate Tour Shares a Taste of New Ready-to-Drink Flavors
Alcohol-Free Functional Cocktails
Jas' Mojito Fresco Shares a Boost of Yerba Mate for Energy
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Low-Alcohol Aperitivo Spirits
The New Berry Bros & Rudd Barrel-Aged Aperitivo Has Just a 1% ABV
Fruity Low-ABV Beverages
The Boston Beer Company Unveils a New Non-Alcoholic Beverage
Affordable Non-Alcoholic Wines
90+ Cellars' First Dealcoholized Sparkling Wines are $12 Per Bottle
Non-Alcoholic Advent Boxes
Søbr Market Curated Three Festive Boxes Featuring Alcohol Alternatives
Alcohol-Free Craft Cocktails
Aplós Unveils its New Line of Non-Alcoholic Canned Cocktails
Non-Alcoholic Cocktail Tasting Pack
The Free AF Tasting Pack is Convenient and Delicious
Ready-To-Drink Vodka Cocktails
Zeroes Beverages Debuts at the University of Alabama
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Alcohol-Infused Sorbets
Spiked Cocktail Sorbet Employs Nanoencapsulation Tech
Modern Cherry Apéritifs
Bellamie Apéritif Revives a French Wild Cherry Liqueur
Non-Alcoholic Beverage Sets
Blind Tiger's 'Speakeasy Soulmates Set' Features Mixology Creations
Modernized Vermouth Spirit Ranges
The Martini Range Has Been Refined by Bacardi Limited
Juicy THC Cocktails
Sunset Spritz Hemp THC Cocktails are Zero-Proof & Low in Sugar and Calories
Versatile Alcohol-Free Gin Spirits
Tarquin’s Cornish Dry Non-Alcoholic Spirit is Gin-Like
Non-Alcoholic Citrus Spritzes
Lapo's 0% ABV Beverage Unites Juicy Fruits with Juniper & Thyme
Cold-Pressed Cannabis Drinks
Skip CBD Drinks Come in Three Flavor Options
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Zero-Proof THC Cocktails
Flyers' Sparkling THC Cocktails Reinvent Classics Like the Margarita
Non-Alcoholic Functional Tonics
Mood by Boochcraft Replenishes the Mind and Body
Holiday-Ready Non-Alcoholic Mixers
Mixly Cocktail Co. Offers All-Natural, Non-Alcoholic Mixers
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Holiday Mocktail Kits
The Blood Orange Winter Fizz Kit Creates a Festive, Alcohol-Free Serve
Aromatic French-Style Aperitifs
Botivo's First Limited-Edition Launch Pays Homage to Pastis
Functional Non-Alcoholic Cocktails
Aplós Cocktails' Hemp and Adaptogens Support the Mind and Body
Modern Mule Mocktails
The Mule by Pari is a Zesty, Non-Alcoholic Beverage
Alcohol-Free Gin Alternatives
York Zero Was Created with the Help of Bax Botanics
Bitters-Infused Cocktail Cubes
Yes Cocktail Co.'s Organic Sugar Cane Cubes Perfect Drink Flavors
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Whimsical Booze-Free Beverages
Everything But The Booze Sells Non-Alcoholic Mocktails in Cans
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Sparkling Non-Alcoholic Wine Cocktails
The Nozeco Spritz Offers an Alcohol-Free Take on a Classic
Shakeable Canned Martinis
Served's Premium Full-Strength Cocktails Replicate Bar Quality at Home
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Fiery Non-Alcoholic Spirits
Talonmore Drinks Company Serves Consumers a New Non-Alcoholic Spirit
Adaptogen-Based Cocktail Packs
Elta Ego Unveils a New Adaptogen-Infused Beverage Lineup
Potent Non-Alcoholic Seltzers
Tilray Unveils the New CBG-Infused Non-Alcoholic Cannabis Seltzers
Zero-Proof Subscription Boxes
Raising the Bar's Boxes Boast Alcohol-Free Spirits, Mixers, and More
Canadian Herb Aperitifs
Festif is an Aperitif Meant for Sipping to Start a Night with Friends
Dry January-Themed Menus
Doc B’s Has Creative New Mocktails Like the Spicy Agave-Rita
Farm-to-Table CBD Drinks
Creek Water Botanicals from Von Kooi Family Farms Come in Three Options
Functional Non-Alcoholic Spirits
Aplós Makes Alternatives Enhanced with Adaptogens and Hemp
Non-Alcoholic Rosé Wines
Bodvár No. 0 Caters to the Mindful Preferences of Younger Drinkers
Aromatic Cocktail Bitters
Luxardo's Aromatic Infused Cocktail Bitters Add Depth to Drinks
Ready-to-Serve Spritz Cocktails
Black Lines Hugo Spritz Doesn't Need to Be Mixed
Aromatic Alcohol-Free Aperitifs
iessi's Bittersweet L'aperitivo is Unapologetically Alcohol-Free
Cocktail-Strength Non-Alcoholic Aperitivos
Casamara Club's Superclasico Has a Bittersweet Finish
Dirty Martini Spritzes
Food & Wine's Dirty Martini Spritz is a Lower-ABV Riff on the Martini
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Unconventional Non-Alcoholic White Wines
Surely Debuts Blanc a Unique Addition to Its Portfolio
Vegan-Certified Vino Aperitivos
Savoia Launched 'Vegan Road' in Collaboration with London Bars
Small-Format Martinis
Macchialina's "Bambini Tinis" Make Martinis Sessionable
Low-Alcohol Lemon Aperitifs
Le Moné Makes Meyer Lemon Aperitifs to Enjoy Alone or in Cocktails