Heti Pairs THC and CBD with Indigenous Botanicals
Laura McQuarrie — April 4, 2024 — Lifestyle
References: hetiproducts & bizjournals
Heti makes low-dose THC drinks with Indigenous botanicals, and crafts beverages that are designed to taste like home. These moderately buzz-building drinks celebrate plants and invite people to sip something other than sugary sodas.
Heti's THC- and CBD-infused drinks are available in varieties like River Path, which boasts "the taste of a dewdrop on a blueberry as you pull it off the plant," and Woodland Edge, which conveys "champagne bubbles at the forest entrance." Heti Products also shares Meadow Cat Nap with wild mint, lemon balm and dandelion leaf, and Marshland Harvest with cranberry, blackcurrant and sumac.
The social impact brand donates a percentage of revenues to support sustainable housing development for Indigenous and marginalized communities.
Heti's THC- and CBD-infused drinks are available in varieties like River Path, which boasts "the taste of a dewdrop on a blueberry as you pull it off the plant," and Woodland Edge, which conveys "champagne bubbles at the forest entrance." Heti Products also shares Meadow Cat Nap with wild mint, lemon balm and dandelion leaf, and Marshland Harvest with cranberry, blackcurrant and sumac.
The social impact brand donates a percentage of revenues to support sustainable housing development for Indigenous and marginalized communities.
Trend Themes
1. Indigenous Botanical Infusions - Exploring the trend of incorporating Indigenous botanicals into THC and CBD beverages for a unique sensory experience.
2. Moderately Buzz-building Drinks - Uncovering the trend of creating cannabis-infused beverages that provide a balanced and mild intoxicating effect.
3. Social Impact Branding - Observing the trend of brands contributing a portion of revenues towards sustainable initiatives for marginalized communities.
Industry Implications
1. Beverage Industry - Discovering potential in the beverage industry to innovate by infusing products with unique botanicals for enhanced flavor profiles.
2. Cannabis Industry - Identifying opportunities in the cannabis industry to develop new products that offer a controlled and pleasant intoxicating experience.
3. Social Enterprise Sector - Recognizing the chance for the social enterprise sector to create impact-driven products and contribute to sustainable development efforts through business revenues.
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