Festif is an Aperitif Meant for Sipping to Start a Night with Friends
Laura McQuarrie — March 14, 2024 — Marketing
References: festifsociety & thedieline
Festif is a new aperitif brand named after the French word for "festive" and its brand identity and essence capture the spirit of celebration. Made with wild and foraged Canadian herbs, the aperitif is made to be enjoyed at the start of a night with friends.
The joyful liqueur products are packaged with labels that take cues from European posters of the 1920s, characterized by dark backgrounds and colorful, bold typography. Both bottles subtly offer a nod to the glassware shape that's typically used for serving an aperitif, and the brand's herbal, citrus, floral Amaro variety plays with a blue color and bright, earthy, nutty and woodsy Choux uses yellow to differentiate itself visually.
The joyful liqueur products are packaged with labels that take cues from European posters of the 1920s, characterized by dark backgrounds and colorful, bold typography. Both bottles subtly offer a nod to the glassware shape that's typically used for serving an aperitif, and the brand's herbal, citrus, floral Amaro variety plays with a blue color and bright, earthy, nutty and woodsy Choux uses yellow to differentiate itself visually.
Trend Themes
1. Wild-herbal Aperitif Brands - Opportunity for brands to incorporate local, foraged herbs into aperitif products for a unique flavor experience.
2. Vintage Poster-inspired Packaging - Potential for packaging designs to draw inspiration from historical European posters to create a nostalgic and sophisticated visual identity.
3. Amaro Flavor Varieties - Exploration of herbal, citrus, floral Amaro flavors with distinctive color coding for a visually appealing and diverse product lineup.
Industry Implications
1. Beverage and Alcohol - Innovative opportunities in the beverage and alcohol industry to create unique aperitif products using locally sourced herbs and botanicals.
2. Packaging and Design - Disruptive innovation possibilities in packaging and design industries by infusing historical vintage aesthetics into modern product packaging for a fresh appeal.
3. Flavor and Taste Development - Potential for the flavor and taste development sector to experiment with a variety of herbal, citrus, floral Amaro flavors while leveraging color coding for differentiation.
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