The 2024 social media trends are markedly shaped by the integration of advanced technology and a shift towards more ethical and user-centric platforms. AI has become a cornerstone in enhancing user experience, as evidenced by the proliferation of AI-powered search bots, virtual influencers, and content generators. These tools not only streamline content creation but also offer personalized interactions, indicating a future where AI is integral to social media's fabric.
Furthermore, there's a significant movement towards decentralized and algorithm-free platforms. This trend reflects a growing demand for digital spaces that promote privacy, authenticity, and user control, moving away from traditional, ad-driven models.
Moreover, social media's role in promoting sustainability and social good is increasingly evident. Campaigns and platforms focusing on environmental issues, mental health, and community support are gaining traction. This shift underscores a deeper understanding of social media's influence and a commitment to leveraging this power responsibly.
In sum, the 2024 social media trends highlight a landscape evolving towards more sophisticated, user-focused, and socially responsible online interactions. For more social media innovations in the year ahead, check out Trend Hunter’s 2024 Trend Report.
Top 100 Social Media Trends for 2024
From Online Privacy Applications to Meme-Like Social Platform:
Grace Mahas — Jan 27, 2024 — Social Media
100
Limited-Edition Festival Fashion Collections
Forever 21 Partners with Bunny Zingler & Rolling Loud
99
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
98
Cheeky Anti-Dupe Haircare
Olaplex Dupes the Dupers on Tiktok with Oladupé
97
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
96
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
95
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
94
AI-Powered Search Bots
Google is Trialing AI Search Engine Services to Compete with ChatGPT
93
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
92
Algorithm-Free Social Media Apps
'RTRO' Connects Users in a More Positive Online Environment
91
Cologne Refund Programs
The 'Logne Forgiveness Program Refunds Expensive Cologne
90
Dual-Picture Streaming Features
Sling TV Released a New Picture-in-Picture Feature for All Users
89
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
88
Celeb-Inspired AI Chatbots
The Meta AI Personas are Based on Cultural Icons & Influencers
87
Sticker-Creating Social Tools
Instagram Releases a New Sticker Creation Feature for Creators
86
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
85
Chalk Streams Exhibits
British Photographer Launches New Photographic Series and London Exhibition
84
Social Voice Chat Features
WhatsApp Launches a New Voice Chat Feature for Large Groups
83
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
82
AI-Powered Beauty Filters
The TikTok Bold Glamour Beauty Filter Uses Machine-Learning
81
Sports Metaverse Partnerships
WAGMI United is Expanding Web3 Ventures with adidas
80
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
79
Condiment Emoji Petitions
On World Emoji Day, Zaxby's is Campaigning for the "Saucemoji"
78
Blended Banana Coffees
Banana Coffee is a Two-Ingredient Viral TikTok Recipe
77
AI Physical Therapy Apps
Scrolling Therapy Helps Parkinson's Patients Work Their Facial Muscles
76
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
75
Generative AI Integrations
Opera is Launching a 'Summary' Feature Powered by ChatGPT
74
Fediverse Content Platforms
'Lemmy' is a Decentralized Fediverse Content Aggregator
73
Gen Z Mental Health Apps
Chill Pill is a Social Media App Centered Around Mental Health
72
Athletic Dupe Legging Replacements
lululemon Challenges Dupe Culture with Align Legging Dupe Swap
71
Verified Social Media Accounts
Meta Verified Launches in Canada to Help Creators Build Community
70
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
69
Disappearing Chat Platform Features
WhatsApp is Rolling out the Keep in Chat Feature
68
AI-Aided Social Networks
Why Be Real Online when you can BeFake
67
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
66
Compact Vlogging Cameras
The Canon PowerShot V10 Was Specifically Designed for Vlogging
65
AI-Powered Virtual Influencers
Antelope is Making Virtual Influencers More Capable with AI Tech
64
Viral Macaroni Recipes
A TikTok Mac and Cheese Recipe is Sweeping the Platform
63
Community Commerce Pop-Ups
TikTok Shop UK Opened a Pop-Up on London's Oxford Street
62
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
61
Gaming-Focused Web3 Wallets
Solvo Refocused its Company on Web3 Gaming with 'Qubit'
60
AI-Powered Content Generators
OwlyWriter is a Tool from Hootsuite for Creating Social Content Fast
59
Overbearing Password-Guessing Games
'The Password Game' has Incredibly Difficult Requirements
58
Article-Generating AI Tools
Google's 'Genesis' Will Generate Articles Without Hallucinations
57
Text-Based Social Medias
'Artifact' is an Upcoming Article-Focused Social Media Service
56
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
55
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
54
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
53
Financial Esports Partnerships
HSBC Partnered with EXCEL as the Official Financial Health Provider
52
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
51
Virtual Horse-Racing Tournaments
Star Stable Announced 'Championships Galore' and the JERC
50
Invite-Only Social Medias
'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
49
Breakfast-Inspired Concerts
Silk Almondmilk Launches Tiny Kitchen Concerts with Breakfast Recipes
48
Energy Drink Branding
Accelerator Active Energy Enlists Livvy Dunne as Its Brand Ambassador
47
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
46
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
45
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
44
Limited-Edition Pancake Cereals
Belgian Boys Debuted a New Spoon-Ready Delicious Pancake Cereal
43
TikTok Insurance Ads
Beloved TikToker Khaby Lame Has Teams Up with State Farm for Big Game
42
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
41
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
40
AI-Generated Video Summaries
YouTube is Testing a Feature to Add Value to the Viewing Experience
39
AI-Generated Messenger Stickers
WhatsApp is Testing Generative AI Stickers on its Platform
38
Decentralized Social Apps
The 'Bluesky' App is Powered By An Open-Source Protocol
37
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
36
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
35
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
34
AI-Narrated News Articles
Artifact's Text-to-Speech Feature Reads to Users in Celebrity Voices
33
Seasonal Viral Tortilla Chips
Late July Introduces Limited Edition Green Goddess Tortilla Chips
32
Gin-Fueled Human Chatbots
Hendrick's Gin Launched a Human-Run "Chat G&T" Called Elliot
31
Fast AI Search Engines
Microsoft is Working with OpenAI on Integrating GPT4 Into Bing
30
ChatGPT-Powered Social Services
Snapchat is Expanding its My AI Service to All of its Users
29
Effortless Charcuterie Plates
TikTok's Viral "Girl Dinner" is a Meal Made of Small Bits and Bites
28
Online Privacy Applications
Jumbo Launched the Fourth Version of its Digital Security App
27
Editorial AI Policies
CNET Outlined how it Intends to Balance the Ethical Use of AI on its Site
26
New Year-Themed Chat Backgrounds
Messenger Releases a Chinese Zodiac-Themed Background
25
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
24
Actress-Fronted Beauty Campaigns
La Mer Enlists Michelle Yeoh for a New Beauty Campaign
23
Personable Weather Chatbots
Carrot Weather Debuted a New ChatGPT-Powered Chatbot in 5.10
22
Viral Home Improvement Jingles
The Home Depot Teamed up With Music Influencer Joe Porter
21
Decentralized Microblogging Platforms
Kbin is a Decentralized Content Aggregator on the Fediverse
20
K-Pop Fan Hubs
BLACKPINK THE PALACE on Roblox Invites Fans into an Immersive Experience
19
Positivity-Focused Social Medias
SLAY is a Social Media App with Gamified Positive Experiences
18
Celebrity Social Feeds
BeReal Introduces the Celeb-Exclusive 'RealPeople' Feed on its App
17
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
16
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
15
Vertical Video Feeds
The Reddit Watch Feed Brings Short-Form Videos to the Platform
14
Decentralized Social Apps
Meta is Developing a Decentralized Text-Based App Codenamed "P92"
13
Modifiable Sci-Fi Shooters
LEAP is an Upcoming Shooter with User-Generated Mods
12
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
11
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
10
Proprietary Console Frontends
AOKZOE Announced the 'AOK Game Center' for OneXConsoles
9
AI-Powered Avatar Generators
AI Magic Avatar Helps Users Create Their Digital Twin
8
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
7
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
6
Diverse Streamer Programs
StreamElements Renewed its Creator Diversity Program for Another Year
5
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
4
Gaming PC Partnerships
EXCEL ESPORTS Announced a Two-Year Partnership with PCSpecialist
3
Social Media Silencing Features
Instagram Quiet Mode Helps Users Take a Scheduled Break
2
Studio Anniversary Events
Capcom is Celebrating its 40th Anniversary with 'Capcom Town'
1
Esports Community Platforms
Sacramento Kings are Launching a New Platform with RIval
Related Ideas
Precise AI Sales Copilots
Boost Conversions with MagicForm's Next-Generation AI Solutions
Accessible Noise Cancellation Earbuds
The Anker Soundcore Liberty 4 NC Offers 60-Hours of Use
Pink-Adorned Fashion Lines
Forever 21 & Mattel Collaborate on the Next Forever 21 x Barbie Line
Perforated Breathable Mesh Footwear
The adiFOM Climacool Shoes have an Eco-Friendly Shell
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Experimental Shoe Collections
CAMPERLAB Releases Highly Irregular Footwear Designs
Intentionally Unfinished Footwear Stores
Veja's Shoe Store in Madrid Has a Raw, Rough Interior
Telegram-Style Video Messages
WhatsApp is Launching Instant Video Messaging Features
Movie-Inspired Nail Polishes
The OPI x Barbie the Movie Collection Includes Nine Fantastic Shades
Reparative Haircare Dupes
Oladupé Highlights the Original Olaplex's Inimitable Formula
Rugged All-Terrain Rollerblades
The Q Hand-Makes an Impressive Pair of Rollerblade Skates
Multi-Sensory High-End Foootwear Events
Moncler’s Studio Ascenti Presented Its Design in Paris
Gen Z-Targeting Display Concepts
Korea Design Membership and LG Electronics Boasts Forme
Gourmet Water Bars
The AQUA Water Bar by LUQEL is a Destination for Hydration in Dubai
Retro Minimal MInimal Sneakers
adidas and Sean Wotherspoon Designs a New Orketro Sneaker
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Candy-Themed Pop-Up Shops
The HI-CHEW Bite-Size Candy Shop is Opening in New York City
AI Messaging Apps
With 'Viber,' Users can Now Chat with a Famous Artificial Intelligence
Celebratory Artist-Created NFTs
The NARS Campaign, Dubbed Orgasm, Activated, Launched on July 31st
Sleek Sporty Platform Boot
adidas Launches a New Superstar Boot with a Slightly Raised Base
Furry Avant-Garde Shoe Designs
Doublet Collaborates with SUICOKE and Vibram on the FUTON-LO
Limited-Edition Baseball Cap Nfts
9dcc and Stapleverse Enter into a Web3 Fashion Collaborations
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Pre-Distressed Sneaker-Inspired Mules
Balenciaga Drew Inspiration from an Old Footwear Design
Rave Culture-Inspired Sneakers
The Adidas Superstar Ripple NSRC Has 90s-Style Graphics
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Digital Pop Stars
CGI-Generated Noonoouri Gets Her Voice from Generative AI
Airless Bicycle Tires
The Q Designs a Bicycle Concept with Cross-Sections of a PVC Pipe
Sustainable Joint Outdoor Capsule
Norse Projects and adidas Join Forces on a Capsule
Better-For-You Pizza Doughs
Yough's Healthy Pizza Dough is Made with Only Two Ingredients
Stylist AI Chatbots
Ssense Unveils a New ChatGPT-Enabled Chatbot for Personal Styling
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Decentralized Social Media Platforms
Meta Launched Threads, a Decentralized Alternative to Twitter
Interactive Metaverse Branding Experiences
Slim Jim Launched a New Web3 Destination
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Kindness-Boosting Beauty Metaverses
Color dare by essence Launched for Pride Month on Roblox
Metaverse Shoe Customizers
Crocs Launches a Jibbitz-Themed Virtual Experience with Obsess
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Home Improvement Chatbots
FixxAI is a Homeowner's Co-Pilot for Home Improvement Projects
TV Show-Generating AI Tools
Fable Launches a New AI Tool That Creates South Park-Style TV Shows
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
Gaming-Focused Web3 Wallets
Solvo Refocused its Company on Web3 Gaming with 'Qubit'
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Comprehensive Web3 Super Apps
'MultiversX' is Combining Countless Web3 Services in One App
Article-Generating AI Tools
Google's 'Genesis' Will Generate Articles Without Hallucinations
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
One-Way Chat Feature Updates
WhatsApp Launches its New Channels Feature Social Update
AI Customer Service Chatbots
LAQO Introduced a First-of-Its-Kind Digital Assistant for Fintech
Sour Cream Frozen Desserts
Chipotle's Sour CREAMi Ice Cream Recipe is Tangy, Sweet and Super Rich
Suede Collaborative Logo Sneakers
BAPE and adidas Launch a Second Version of the Campus Sneaker
Magnetically-Organized Phone Cables
The 'MagTame' Quickly Wraps and Stores Itself with Magnets
Chive-Studded Cheedar Cheeses
Trader Joe's Has a New Smoked English Cheddar Cheese Available
AI-Enabled Delivery Chatbots
Uber Eats Launches an AI Chatbot to Help Improve User Experiences
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Gaming-Focused Earbuds
HyperX Released the Second Iteration of its 'Cloud' Gaming Earbuds
AI-Powered Voice Recorders
The PLAUD NOTE Voice Recorder Harnesses the Power of ChatGPT
Oceanic Family Activity Programs
The 'Camp at Sea Program' from Celebrity Cruises is All-Inclusive
Open-Source AI Music Generators
Meta Launches an AI-Powered Music Generator Tool
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Rosé-Inspired Sorbets
Whispering Angel Rosè Inspired This Refreshing Rosé Sorbet
Limited-Edition Haircare Tools
LADUORA Debuted the Pink Peony DUO, a Pod-Based Hair & Scalp Device
AI-Powered Sports Commentators
Wimbledon Will Feature Video Highlights with AI Commentators
Hand-Painted Print Collections
Desenio and Lone Fox Home Collaborate on a New Home Decor Range
AI Content Detection Platforms
'Winston AI' Recognizes AI Content to Help Ensure Integrity
Web3 Social Gaming Apps
Super Snappy is Aiming to Integrate Web3 Gaming Into its Platform
Meme-Like Social Platforms
Social Platform Spill Launches its Beta with a ‘Meme-Forward’ Aesthetic
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
Digital Banking Metaverses
HSBC Confirms Plans to Debut a Virtual Banking Service in the Metaverse
Long-Form Safe Chatbots
Anthropic Unveiled the Sequel to Claude with its Claude 2 AI Chatbot
Customizable Content Effects
Google Introduces New Editing Features to the Photos App
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Blockchain-Based Action Games
Mighty Action Heroes is a Twin-Stick Action RPG on the Blockchain
DIY Project Metaverses
The Home Depot's Campaign on Roblox Inspires Kids to Build
Medical Search Engine Chatbots
Google Cloud's Mayo Clinic Partnership Aims to Revolutionize Care
Web3 Game Analytics Tools
Telescope Labs Unveils an Advanced Tool for Analyzing Web3 Games
AI-Powered Audiobook Platforms
AuthorVoices.ai is Poised to Disrupt the Publishing Industry
Viral Brazilian Lemonades
This Creamy, TikTok-Viral Lemonade Recipe is Made with Limes
AI-Fuelled GIF Generators
Picsart Presents its New AI GIF Tool that Creates Original Content
Career-Supporting Neurodiversity Initiatives
Deloitte is Committed to Helping All People Thrive
Socialite-Inspired Virtual Worlds
Paris Hilton Joins Roblox for the 'Slivingland' Metaverse
Social Media AI Chatbots
Instagram Plans to Incorporate its Own AI Chatbots in the App
Archive-Inspired Retro Luxe Fashion
Jean Paul Gautier PResents the TATTOO Collection
TikTok Star Streaming Collabs
TikTok star CelinaSpookyBoo Partners with Audible for a Podcast
Live Radio Apps
Amp by Amazon is a Live Audio-Streaming Platform
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Minimal City-Honoring Sneakers
adidas and Highsnobiety Launches the Not in Paris Stan Smiths
Instrumental Music Creation Apps
ByteDance Creates the New Ripple App from Hummed Audio
AI NPC Services
NPCx is Using Generative AI to Create Lifelike NPCs in Games
Spicy Eating Contests
The Spicy Hustle by Schlotzsky's is for a Couple with a Love of Spicy Food
AI Football Games
Futureverse's 'AI League' Lets FIFA Superfans Manage Their Own Pro Teams
Gut Health Communities
The Bio-K+ Gut Kommunity Centers on Gut Health & Wellness
Cottage Cheese Ice Creams
Cottage Cheese Ice Cream Recipes are Going Viral on Social Media
Enhanced VR Ecosystems
Valve Launches a New Update to its SteamVR 2.0 Platform
Young-Adult Metaverses
Roblox Announced a New Section on its Platform for Age 17+ Content
Flavor Mashup Goat Cheeses
Montchevre Duos Will Hit the US Market This Autumn
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
Spanish Food-Order AI Chatbots
Rally's and Checkers Implement a Spanish Ordering System
Cheese-Infused Shortbread Recipes
This Branded Recipe Spotlights Authentic Parmigiano Reggiano
Expanded Linguistic AI Chatbots
Google's Bard AI Gets a Slew of New Features and Functions
Reparative Blow Dry Mists
The Olaplex Volumizing Blow Dry Mist Provides Buildable Volume
Game-Based VR Subscriptions
Meta Announces the Quest+ VR Subscription for Never-Ending Games
Web3 Space Simulation Games
'Galaxy Commanders' will be an Immersive Space Sim with a Web3 Economy
AI Voice Replicators
Meta's Voicebox AI Generates Content in Authentic Speech Styles
Browser-Based AI-Voice Chats
Microsoft Adds a New AI-Fuelled Voice to Bing Chat on Desktops
AI Chat Companions
My AI Offers a New Way for Snapchat Users to Engage Generative AI
Social Telegrammed Messaging Features
Instagram's Broadcast Channels Will Soon Launch Globally
Cinnamon Slice Desserts
MOD Pizza's Cinnaslice is a Sweet, Shareable Dessert
Live Audio Streaming Platforms
The Amazon Amp Platform is Now Available to Access on Android
AI-Powered News Reporters
The Sky News ChatGPT-Powered News Reporter Tests the Technology
Biometric Sensor Password Authentication
1Password's Passkey Support Officially Rolls Out Today
Beginner-Friendly AI Editing Tools
Vimeo Launches a Simplistic AI-Powered Editing Feature
Community-Oriented Audio Apps
The 'Waffly' Audio Platform Offers a Holistic Experience
Avant-Garde Apparel
PrettyLittleThing Announces New Collection with Brand Ambassador La La Anthony
Voice-Moderating Game Features
Unity Unveils a New 'Safe Voice' Feature for Moderating Voice Chats
App-Facilitated VR Integrations
WhatsApp's New Update Includes VR Integration with Meta Headsets
Voice-Chat Reporting Systems
Xbox Presents a New Safety Feature for Multi-Player Games
Flavored Yellowfin Tuna Products
Bumble Bee Prime Yellowfin Tuna Comes in Three Flavors
AI-Powered Transcription Services
The 'Vscoped' Video Transcription Service Offers Fast Results
Social Posting Musical Features
Instagram Allow Users to Add Music to Photo Carousels
Social Platform Song Detection
Shazam is Broadening its Services to Identify Songs on Other Apps
Baggy Cozy Sweatsuit Capsules
Palace Presents its Unisex Collection Full of Sweatsuits