'Lapse' is a New Invite-Only Social Media Service for Photo Sharing
Colin Smith — October 5, 2023 — Tech
References: beta.lapse.app & zdnet
Lapse is a new social media app that aims to bring back the nostalgia and authenticity of film photography. The app allows users to take photos with a vintage filter and then wait for 24 hours until they “develop” and become visible. Users can then share their photos with their friends or the public, or create journals that showcase their photos as fast-paced slideshows.
The app is currently invite-only, meaning that users need to invite a certain number of friends and complete other tasks before they can access it. This creates a sense of exclusivity and curiosity among potential users, as well as a viral marketing strategy for the app. Lapse has quickly climbed to the top of the Apple App Store charts, attracting millions of downloads and rave reviews from users who enjoy its simple and fun interface
Image Credit: Sabrina Ortiz, ZDNet
The app is currently invite-only, meaning that users need to invite a certain number of friends and complete other tasks before they can access it. This creates a sense of exclusivity and curiosity among potential users, as well as a viral marketing strategy for the app. Lapse has quickly climbed to the top of the Apple App Store charts, attracting millions of downloads and rave reviews from users who enjoy its simple and fun interface
Image Credit: Sabrina Ortiz, ZDNet
Trend Themes
1. Invite-only Social Media - The invite-only social media trend creates a sense of exclusivity and curiosity among potential users, leading to viral marketing opportunities.
2. Nostalgia Photography - The popularity of Lapse highlights the trend of nostalgia photography, tapping into people's desire for authentic and vintage experiences.
3. Fast-paced Slideshows - Lapse's feature of creating fast-paced slideshows showcases the trend of engaging and dynamic content consumption in social media.
Industry Implications
1. Social Media - The invite-only social media trend presents disruptive innovation opportunities for social media platforms to create a sense of exclusivity and drive user engagement.
2. Photography - The popularity of Lapse and the nostalgia photography trend signals a disruptive innovation opportunity for photography companies to offer authentic and vintage-inspired experiences.
3. App Development - The success of Lapse and its fast-paced slideshow feature indicates a disruptive innovation opportunity for app developers to create engaging and dynamic content experiences.
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