Meta Verified Launches in Canada to Help Creators Build Community
Grace Mahas — June 1, 2023 — Business
References: about.fb
Meta, the company formerly known as Facebook, has introduced Meta Verified in Canada to assist creators in establishing their presence and building up their community faster on their platforms. The subscription bundle, currently available on Instagram and Facebook, offers creators greater access to verification and account support in both English and French starting in the coming days.
Features of Meta Verified include:
- Verified badge: This badge confirms that the account is authenticated with a government ID and represents the real person.
- Proactive account monitoring: With Meta Verified, creators receive better protection from impersonation, with monitoring systems in place to watch for fake accounts targeting people with growing online audiences.
- Help when needed: Users of Meta Verified get access to a real person for common account issues.
- Exclusive features: Meta Verified users are given tools to express their creativity in unique ways.
Meta Verified is now available for purchase directly on Instagram or Facebook. Canadians can purchase a monthly subscription for $15.99 CAD on the web and $19.99 CAD on iOS and Android devices.
No changes will be made to accounts on Instagram or Facebook that were verified according to their previous requirements as the company tests and learns from this new program.
The launch of Meta Verified in Canada is expected to make it easier and faster for creators to build their communities on Instagram and Facebook. With greater access and support, creators can focus on creating quality content that resonates with their followers without worrying about impersonation or verification problems.
Features of Meta Verified include:
- Verified badge: This badge confirms that the account is authenticated with a government ID and represents the real person.
- Proactive account monitoring: With Meta Verified, creators receive better protection from impersonation, with monitoring systems in place to watch for fake accounts targeting people with growing online audiences.
- Help when needed: Users of Meta Verified get access to a real person for common account issues.
- Exclusive features: Meta Verified users are given tools to express their creativity in unique ways.
Meta Verified is now available for purchase directly on Instagram or Facebook. Canadians can purchase a monthly subscription for $15.99 CAD on the web and $19.99 CAD on iOS and Android devices.
No changes will be made to accounts on Instagram or Facebook that were verified according to their previous requirements as the company tests and learns from this new program.
The launch of Meta Verified in Canada is expected to make it easier and faster for creators to build their communities on Instagram and Facebook. With greater access and support, creators can focus on creating quality content that resonates with their followers without worrying about impersonation or verification problems.
Trend Themes
1. Social Media Verification - The trend of social media platforms launching verification services for creators and influencers offers an opportunity for companies to provide enhanced account security and build trust with their user base.
2. Personalized Creator Support - The trend of social media platforms offering real-person support for creators through subscription services presents an opportunity for companies to provide personalized, high-touch assistance that can help build long-term loyalty from influencers and content creators.
3. Exclusive Creator Features - The trend of social media platforms providing unique features to verified creators through subscription services opens up an opportunity for companies to incentivize high-quality content creation while generating new sources of revenue through subscriptions and premium access.
Industry Implications
1. Social Media Platforms - Social media platforms that offer verification services to creators and influencers have the opportunity to differentiate themselves from competitors while enhancing user engagement and earning new revenue streams through subscription services.
2. Digital Security Services - Companies that specialize in digital security and anti-impersonation measures can capitalize on the trend of social media verification by offering comprehensive verification and protection services to creators and influencers who require additional protection measures to safeguard their online presence.
3. Influencer Marketing Agencies - Influencer marketing agencies that help facilitate brand partnerships with verified creators and influencers can provide value to both brands and creators while leveraging the trend of social media verification as a key selling point to attract new clients.
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