A TikTok Mac and Cheese Recipe is Sweeping the Platform
Colin Smith — May 24, 2023 — Lifestyle
References: cookthink
A new viral recipe being simply referred to as the TikTok Mac and Cheese is gaining popularity across various social media platforms, namely TikTok and Instagram. This recipe includes a few variations, with countless creators launching and showcasing their own take on the recipe.
The standard recipe, though, includes elbow macaroni, roux, salted butter, garlic, flour, half and half cream, shredded cheddar, mild diced cheddar, and various seasonings. This recipe is prepared uniquely by boiling elbow macaroni until it is al dente, then preparing a cheese mixture out of salted butter, garlic, flour, half and half, and shredded cheddar cheese. The pasta is then placed in a pan or skillet, then the cheese mixture is poured on top alongside any preferred seasonings. The final dish is then baked in an oven and stirred, resulting in a baked, cheesy, crunchy, and flavorful pasta.
Image Credit: CookThink
The standard recipe, though, includes elbow macaroni, roux, salted butter, garlic, flour, half and half cream, shredded cheddar, mild diced cheddar, and various seasonings. This recipe is prepared uniquely by boiling elbow macaroni until it is al dente, then preparing a cheese mixture out of salted butter, garlic, flour, half and half, and shredded cheddar cheese. The pasta is then placed in a pan or skillet, then the cheese mixture is poured on top alongside any preferred seasonings. The final dish is then baked in an oven and stirred, resulting in a baked, cheesy, crunchy, and flavorful pasta.
Image Credit: CookThink
Trend Themes
1. Viral Recipe Trends - Creating viral recipes with unique ingredients or variations can lead to tremendous exposure and growth for food and beverage brands.
2. Social Media Food Craze Trends - Capitalizing on social media food crazes can lead to viral exposure and growth for restaurants and food delivery services.
3. Digital Recipe Creation Trends - Creating and sharing digital recipes on social media platforms can lead to traditional cookbook sales, brand partnerships, and commercial opportunities for chefs and food bloggers.
Industry Implications
1. Food and Beverage - The food and beverage industry can create their own unique variations using this viral recipe trend alongside social media marketing to increase sales and brand recognition.
2. Restaurants and Food Delivery Services - Restaurants and food delivery services can leverage this social media craze by introducing their own version of the recipe to attract a young, trendy demographic.
3. Cookbook and Digital Recipe Publishers - Cookbook and digital recipe publishers could take advantage of this digital recipe creation trend by employing influential social media chefs to drive sales and promote their cookbook products.
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