#NoFilterJustMilani Champions Beauty Online and in Real Life
Laura McQuarrie — April 6, 2023 — Fashion
References: instagram & prnewswire
Beauty brands are taking a stand against unrealistic beauty standards by launching anti-filter campaigns, with Milani's #NoFilterJustMilani leading the charge. With this campaign, the brand recognizes that "As the line between real life and the digital world continues to blur, there is non-stop pressure to curate a flawless online persona."
This authentic beauty campaign features Milani Makers, some of the brand's biggest fans, who show their unretouched skin online and in real life using the brand's Conceal + Perfect 2-in-1 Foundation + Concealer.
Social media users and beauty consumers are increasingly exposed to digital retouching, face-altering apps and filters, which can create unrealistic beauty standards and negatively impact self-esteem. While these technologies can be fun and creative, beauty campaigns like this one remind of their potential effects and the pressure to appear "perfect."
This authentic beauty campaign features Milani Makers, some of the brand's biggest fans, who show their unretouched skin online and in real life using the brand's Conceal + Perfect 2-in-1 Foundation + Concealer.
Social media users and beauty consumers are increasingly exposed to digital retouching, face-altering apps and filters, which can create unrealistic beauty standards and negatively impact self-esteem. While these technologies can be fun and creative, beauty campaigns like this one remind of their potential effects and the pressure to appear "perfect."
Trend Themes
1. Authentic Beauty Campaigns - More beauty brands will launch anti-filter campaigns to promote authentic beauty.
2. Unretouched Skin - Consumers will demand more products that highlight and enhance their natural features.
3. Digital Detox Beauty - Beauty brands will create products and campaigns that encourage people to disconnect from their phones and promote real-life beauty.
Industry Implications
1. Beauty and Personal Care - Beauty brands will lead this trend by creating campaigns and products that promote authentic beauty.
2. Social Media - Social media platforms will need to consider the effects of filters and retouching on mental health.
3. Photography and Videography - Professional photographers and videographers can offer unretouched services for clients who want to show their authentic selves.
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