Antelope is Making Virtual Influencers More Capable with AI Tech
Laura McQuarrie — May 23, 2023 — Marketing
References: aehl-kylin & prnewswire
Virtual influencers are revolutionizing the marketing landscape, and livestreaming e-commerce business Antelope Enterprise is pushing the boundaries by enhancing their capabilities through advanced AI technology, enabling them to engage with audiences in unprecedented ways. This company based in China operates KylinCloud and it has created "AI-powered virtual social media capabilities using ChatGPT-like technology."
KylinCloud created virtual versions of select hosts and influencers on its platform so that those users will benefit from better reach. The potential for this technology is immense and KylinCloud sees the potential for a single marketing video to be created, then tailored to individual influencers.
Following its first phase rollout, KylinCloud plans to experiment with virtual influencers that are not based on real people.
Image Credit: Shutterstock
KylinCloud created virtual versions of select hosts and influencers on its platform so that those users will benefit from better reach. The potential for this technology is immense and KylinCloud sees the potential for a single marketing video to be created, then tailored to individual influencers.
Following its first phase rollout, KylinCloud plans to experiment with virtual influencers that are not based on real people.
Image Credit: Shutterstock
Trend Themes
1. AI-powered Virtual Influencers - The use of advanced AI technology to enhance the capabilities of virtual influencers is changing the marketing landscape.
2. Individualized Marketing Videos - The potential to create a single marketing video that can be tailored to different virtual influencers is transforming the advertising industry.
3. Virtual Influencers Without Real-life Counterparts - The experimentation with virtual influencers that are not based on real people could disrupt the influencer marketing industry by providing a completely artificial yet influential persona.
Industry Implications
1. Livestreaming E-commerce - The use of virtual influencers with AI-powered capabilities is transforming the way that e-commerce businesses engage with their audiences through livestreaming.
2. Advertising - The development of AI-powered virtual influencers presents disruptive innovation opportunities in advertising by using personalized and engaging messaging.
3. Influencer Marketing - The rise of AI-powered virtual influencers that are not based on real people has the potential to disrupt the influencer marketing industry by creating a completely artificial but effective marketing persona.
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