On World Emoji Day, Zaxby's is Campaigning for the "Saucemoji"
Laura McQuarrie — July 17, 2023 — Marketing
This World Emoji Day, Zaxby's launched a petition to create the world's first sauce emoji, the "Saucemoji, and it's inviting all sauce lovers to sign it. While there are thousands of emojis that have been created, including many to represent favorite food and drinks, there has yet to be a sauce emoji added to the Unicode keyboard. The saucy chicken chain hopes to change this with its petition, and as chief marketing and strategy officer Patrick Schwing says, "Zaxby's is starting a movement to elevate sauce to emoji status."
The brand known for its Zax Sauce wants to build the case for Saucemoji across social media, bringing attention to the fact that there's no easy way to convey sauce with emojis yet there are plenty of emojis that are less useful.
The brand known for its Zax Sauce wants to build the case for Saucemoji across social media, bringing attention to the fact that there's no easy way to convey sauce with emojis yet there are plenty of emojis that are less useful.
Trend Themes
1. Saucemoji Campaign - Zaxby's is leading a campaign to create the world's first sauce emoji, highlighting the need for more diverse food emojis.
2. Emojis for Food - The absence of a sauce emoji draws attention to the potential for expanding the selection of food-related emojis.
3. Social Media Activism - Zaxby's petition on social media showcases the power of using online platforms to engage and mobilize consumers for a cause.
Industry Implications
1. Fast Food Chain - Zaxby's initiative presents an innovative opportunity for fast food chains to connect with customers through emoji marketing and social media campaigns.
2. Technology - The absence of a sauce emoji highlights the potential for technological advancements in emoji development, creating opportunities for software developers and tech companies.
3. Marketing and Advertising - The Saucemoji campaign showcases the importance of creative marketing and advertising strategies in bringing attention to a brand and its cause.
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