This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Laura McQuarrie — June 13, 2023 — Marketing
References: click.snapchat & nysci.org
Urban dwellers often remain unaware of the vast amount of technology that keeps their city functioning seamlessly on a daily basis—and in an effort to remedy this, Snapchat introduced an augmented reality lens that enables people to engage and connect with these innovations in a more interactive and immersive manner.
For this project, The New York Hall of Science teamed up with Verizon and Snap to create Science City Explorers to inform people about the science behind common objects. With the AR filter, people can point their mobile cameras at often-overlooked infrastructure in NYC to gain a new appreciation for everything from stop signs to fire hydrants.
The Science City Explorers Snapchat lens uses machine learning to recognize common objects from New York City’s infrastructure and reveal behind-the-scenes technology.
For this project, The New York Hall of Science teamed up with Verizon and Snap to create Science City Explorers to inform people about the science behind common objects. With the AR filter, people can point their mobile cameras at often-overlooked infrastructure in NYC to gain a new appreciation for everything from stop signs to fire hydrants.
The Science City Explorers Snapchat lens uses machine learning to recognize common objects from New York City’s infrastructure and reveal behind-the-scenes technology.
Trend Themes
1. Augmented Reality Technology - The use of AR technology to engage and connect urban dwellers with the infrastructural innovations in cities.
2. Interactive and Immersive Experiences - Creating AR experiences that allow people to interact with and gain a new appreciation for everyday objects.
3. Machine Learning in AR - Utilizing machine learning to recognize and reveal the hidden technology behind common objects in cities.
Industry Implications
1. Technology - Developing AR infrastructure solutions to enhance urban dwellers' understanding and engagement with their city.
2. Education - Using AR technology to educate people about the science and technology that powers city infrastructure.
3. Communications - Partnering with AR platforms to create interactive experiences that showcase the behind-the-scenes technology of urban infrastructure.
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