WhatsApp is Testing Generative AI Stickers on its Platform
Colin Smith — August 15, 2023 — Tech
References: wabetainfo & theverge
Users currently partaking in the WhatsApp beta program will soon gain access to WhatsApp AI stickers. These stickers are dynamically generated in real-time based on inputted text prompts. For example, users will be able to press the sticker button as per usual, but if they do not find a sticker that suits their message, there is a new tab that, when pressed, states "generate your own stickers!"
On this tab, users can enter text prompts to receive unique, one-of-a-kind stickers generated at that moment. Meta, the parent company of WhatsApp, does not specify the exact generative AI model it uses for its dynamic sticker generation. Rather, WABetaInfo reporters clarify that the stickers are generated using “a secure technology offered by Meta.”
Image Credit: WABetaInfo
On this tab, users can enter text prompts to receive unique, one-of-a-kind stickers generated at that moment. Meta, the parent company of WhatsApp, does not specify the exact generative AI model it uses for its dynamic sticker generation. Rather, WABetaInfo reporters clarify that the stickers are generated using “a secure technology offered by Meta.”
Image Credit: WABetaInfo
Trend Themes
1. AI-generated Stickers - The rise of generative AI stickers presents an opportunity for businesses to create personalized and unique visual content for messaging platforms.
2. Real-time Sticker Generation - Real-time generative AI sticker creation allows users to have instant access to customized and fitting stickers for their messages.
3. User-driven Sticker Creation - The introduction of user-driven sticker creation empowers individuals to generate their own stickers based on their specific text prompts, providing a new level of personalization.
Industry Implications
1. Messaging Apps - The integration of AI-generated stickers in messaging apps opens up opportunities for enhanced engagement and expression of emotions in conversations.
2. Graphic Design - The adoption of AI-generated sticker technology in the graphic design industry offers new possibilities for creating dynamic and customizable visual content at scale.
3. Marketing and Advertising - AI-generated stickers offer marketers and advertisers a unique way to engage with their target audience by creating customized and interactive branding materials.
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