Adobe Content Authenticity Helps Creators Protect Their Works from AI
Laura McQuarrie — October 16, 2024 — Tech
References: contentauthenticity.adobe & designtaxi
Adobe Content Authenticity is a free web app set to launch in 2025, equipping content creators with Content Credentials to protect their digital creations.
In a new age of AI-generated content, artists are rightfully worried about the unauthorized use of their work. According to a new study from Adobe, 91% of creators want a reliable way to attach attribution to their content, and over half worry about their work being used to train AI models without permission.
The Adobe Content Authenticity web app aims to support enhanced transparency and trust online by attaching secure metadata to creations, including information about the creator and their content preferences. Adobe Content Authenticity is set to launch in public beta in early 2025 and until then, interested creators can join the waitlist.
In a new age of AI-generated content, artists are rightfully worried about the unauthorized use of their work. According to a new study from Adobe, 91% of creators want a reliable way to attach attribution to their content, and over half worry about their work being used to train AI models without permission.
The Adobe Content Authenticity web app aims to support enhanced transparency and trust online by attaching secure metadata to creations, including information about the creator and their content preferences. Adobe Content Authenticity is set to launch in public beta in early 2025 and until then, interested creators can join the waitlist.
Trend Themes
1. Digital Attribution Tools - Emerging digital attribution tools offer creators innovative methods to secure and embed ownership information in their work.
2. AI-content Protection - Innovations in AI-content protection are increasingly vital for artists to safeguard their creations against unintended usage and model training.
3. Transparency in Creative Processes - Enhancing transparency in creative processes, these tools facilitate clear ownership trails and bolster trust in digital content origins.
Industry Implications
1. Software-as-a-service - The rise of software-as-a-service solutions addresses growing needs for content authentication and protection in creative industries.
2. Digital Rights Management - Advancements in digital rights management open new avenues for ensuring secure attribution and control of digital works.
3. Creative Software - Creative software innovations are now integrating sophisticated AI-tools to help artists defend their intellectual property from misuse.
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