Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Laura McQuarrie — July 21, 2023 — Marketing
References: us.iamproud & instagram
The pressure to have a "summer-ready body" can take a toll on people's mental health, leading to stress, body image issues, and feelings of inadequacy that may overshadow the joy of the season—and skincare brand Body Proud is alleviating these pressures with its #noBODYlikeyou campaign. This Gen Z-targeted campaign across TikTok and other social media platforms encourages the next generation to feel proud, confident and empowered in their own body.
For its #noBODYlikeyou campaign, Body Proud is partnering with Body Positive Alliance, a Gen Z student-led non-profit organization that advocates for the acceptance and representation of all bodies. This campaign builds up body positivity and breaks down unrealistic beauty standards, uplifting everyone regardless of their physical ability, size, race, gender or how they look.
For its #noBODYlikeyou campaign, Body Proud is partnering with Body Positive Alliance, a Gen Z student-led non-profit organization that advocates for the acceptance and representation of all bodies. This campaign builds up body positivity and breaks down unrealistic beauty standards, uplifting everyone regardless of their physical ability, size, race, gender or how they look.
Trend Themes
1. Body Positivity - Opportunity for brands to promote acceptance and representation of all bodies, breaking down unrealistic beauty standards.
2. Gen Z Marketing - Marketing campaigns targeted at Gen Z through platforms like TikTok, encouraging confidence and empowerment.
3. Social Media Advocacy - Utilizing social media platforms to spread the message of body positivity and empower individuals.
Industry Implications
1. Skincare - Skincare brands can leverage body positivity campaigns to promote inclusivity and empower their target audience.
2. Non-profit Organizations - Opportunity for non-profit organizations to partner with brands and support body positivity initiatives.
3. Mental Health - Connecting body positivity with mental health support to provide a holistic approach for individuals.
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