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Top 75 Interactive Marketing Trends in September

From VR Mall Lounges to Branded Croquet Events

— September 4, 2016 — Marketing
As these September 2016 interactive campaigns reveal, brands are becoming increasingly more creative with how consumers are targeted. While pop-up shops are in no short supply, others are opting to immerse people in experiences by implementing VR technology.

Meanwhile, other brands are choosing to make use of social media contests and participation as a means of bringing more excitement to a product or service, with this working to generate more online traffic and therefore reach more eyes. Other examples of interesting September 2016 interactive campaigns include crowd-sourced cocktail concoctions, sensory workout hubs and back-to-school dorm collections that were designed by students.

Although diverse, each of the ideas contained in this cluster considers how brands are working to appeal to specific consumer demographics by implementing the ideas of the very people that they wish to cater to -- making for especially memorable results.
6.9
Score
Popularity
Activity
Freshness
75
App-Focused Data Mining
App-Focused Data Mining
'Marketing Intelligence' Gives Businesses Robust Knowledge of Consumers
<
74
Undercooked Chicken PSAs
Undercooked Chicken PSAs
This Campaign Warns Consumers About the Dangers of Undercooked Chicken
<
73
AI Apocalypse Campaigns
AI Apocalypse Campaigns
'Halfpops' is Asking Coding Geeks to Use Their Skills to Save the World
<
72
Translator-Based Diners
Translator-Based Diners
Google Translate's Restaurant Pop-Up Used Food to Break Language Barriers
<
71
VR Cycling Experiences
VR Cycling Experiences
Interactive Lab Sets Virtual Reality in Motion with an Electric Trike
<
70
Celebratory Burger Giveaways
Celebratory Burger Giveaways
Shake Shack is Celebrating the Opening of a New Store with Free Food
<
69
Competitive Sports Webseries
Competitive Sports Webseries
EE is Collaborating with YouTubers for the 'The Wembley Cup' Series
<
68
VR Continent Tours
VR Continent Tours
Liqueur Brand Amarula Created an Experience to Show Off a Taste of Africa
<
67
Estate Mogul Vodka Campaigns
Estate Mogul Vodka Campaigns
Skyy Vodka is Giving Canadians the Chance to Land in California
<
66
Video Game-Connected Apps
Video Game-Connected Apps
The 'Deus Ex GO' App Earns Points for 'Deus Ex: Mankind Divided'
<
65
Animated Character Livestreams
Animated Character Livestreams
Hasbro Created a Facebook Live Broadcast Starring Mr. Monopoly
<
64
Selfie-Inspired Cocktails
Selfie-Inspired Cocktails
Smirnoff Mixed Up Creative Cocktails Based on People's Selfies
<
63
Donation-Encouraging Cab Campaigns
Donation-Encouraging Cab Campaigns
This Initiative Advertises the Need for Organ Transplants
<
62
Targeted Insurance Ads
Targeted Insurance Ads
'CoverFox' Hunted Users to Bombard Them with Funny Insurance Reminders
<
61
Student-Targeted Tech Giveaways
Student-Targeted Tech Giveaways
The #GetCollegeReady Campaign Helped Prepare High School Grads
<
60
Branded T-Shirt Challenges
Branded T-Shirt Challenges
Oasis Promises Rewards to a Fan Who Wears a Promotional Tee for a Month
<
59
Video Streaming VR Promotions
Video Streaming VR Promotions
This Netflix Clip Introduces People to the 'Stranger Things' Series
<
58
Rice-Oriented Cooking Contests
Rice-Oriented Cooking Contests
The 'Rice to the Occasion' Contest Involves Minute Rice Recipes
<
57
VR Mall Lounges
VR Mall Lounges
Dixie Outlet Mall is Engaging Back-to-School Shoppers with Virtual Reality
<
56
Virtual Reality Taxis
Virtual Reality Taxis
Alcatel is Touring the UK with a Cab That Offers VR Experiences
<
55
Olympic Beverage Zones
Olympic Beverage Zones
Coca-Cola is Setting Up #ThatsGold Fan Stations in Rio
<
54
Mobile Cake Campaigns
Mobile Cake Campaigns
The Launch of Fibre 1 Cheesecake Bars Involved a Literal 'Cake Walk'
<
53
Exam-Based Brand Activations
Exam-Based Brand Activations
'Bojangles' Restaurant Surprised Students with Food After Their Exams
<
52
Interactive Paint Selectors
Interactive Paint Selectors
Valspar's 'Ask Val' Offers Resources for Choosing a Paint Color
<
51
Virtual Conference Platforms
Virtual Conference Platforms
'Exponeer' Offers an Online Conference and Exhibition Service
<
50
Student-Targeted Fragrance Campaigns
Student-Targeted Fragrance Campaigns
The Ecko Unltd. 72 Campus Tour Targeted College-Age Men
<
49
Promotional AR Kids Games
Promotional AR Kids Games
'Dragon Spotting' Helps Promote 'Pete's Dragon' to Kids with Smartphones
<
48
Commercial Social Media Tools
Commercial Social Media Tools
Instagram's Business Tools Help Companies to Engage on the App
<
47
Photographic Skateboarder Activations
Photographic Skateboarder Activations
adidas Celebrated Skateboarding by Hosting a Photo Showcase
<
46
Promotional Fortune Cookies
Promotional Fortune Cookies
Supreme Created Exclusive Treats as a Part of Its Apparel Marketing
<
45
Branded Social Media Stickers
Branded Social Media Stickers
Twitter's 'Promoted #Stickers' Include Brands like Pepsi
<
44
Virtual Dining Companions
Virtual Dining Companions
At the Sasayama Restaurant, People Eat Alongside VR Videos
<
43
Missed Call Marketing Campaigns
Missed Call Marketing Campaigns
'Flashcall' Uses Big Data from Missed Calls to Help Brands
<
42
Dorm Room Shopping Assistants
Dorm Room Shopping Assistants
Dormify's NYC Showroom Has Personal Stylists on Hand for Assistance
<
41
Monstrous Avatar Creators
Monstrous Avatar Creators
The Official 'Godzilla Resurgence' Site Features a Fun Simulator
<
40
Campus Tour Hiring Campaigns
Campus Tour Hiring Campaigns
'Solve' Set Up a Small-Scale Office on Various College Campuses
<
39
Rewarding Coffee Shop Contests
Rewarding Coffee Shop Contests
The 'Starbucks for Life' Game Allows Customers to Win Free Coffee
<
38
In-Flight Movie Premieres
In-Flight Movie Premieres
United Airlines Surprised Passengers with a Movie Premiere While Flying
<
37
Whisky Personality Quizzes
Whisky Personality Quizzes
The 'Flavour Behaviour Test' Helps People Find the Perfect Drink
<
36
Quaint Tourism Campaigns
Quaint Tourism Campaigns
The Village-Phone Promotion Had Callers Interrupting a Quiet Swiss Town
<
35
Magazine-Branded Campus Tours
Magazine-Branded Campus Tours
The 2015 Essence College Tour Aimed to Inspired College Students
<
34
Apologetic Glasses Campaigns
Apologetic Glasses Campaigns
Bullies Say They're Sorry in Ray-Ban's New Digital Campaign
<
33
Soda Brand Gaming Competitions
Soda Brand Gaming Competitions
Coca Cola Hosted a Seven Hour Gaming Event at Its Headquarters
<
32
Lickable Breathalyzer Cards
Lickable Breathalyzer Cards
This Uber Driving Campaign Reveals If a Bar-Goer Has Overindulged
<
31
Branded Croquet Events
Branded Croquet Events
Pimm's is Running 'Pimm's Cider Cup' Croquet Games for the Public
<
30
Coffee Shop Loyalty Cards
Coffee Shop Loyalty Cards
The Dunkin' Donuts Black Card is Reserved for Special Customers
<
29
Waterpark Obstacle Courses
Waterpark Obstacle Courses
RNLI's 'Splashfest' Featured a Water-Themed Outdoor Obstacle Course
<
28
Back-to-School Retail Events
Back-to-School Retail Events
Macy's is Preparing Students for College with Special In-Store Events
<
27
Festival Tent Cafes
Festival Tent Cafes
This Lavazza Shop Shares Barista-Made Coffee at a Festival
<
26
Water Crisis VR Films
Water Crisis VR Films
charity: water's Virtual Reality Event Tells a Powerful Story About Water
<
25
Artful Snack Campaigns
Artful Snack Campaigns
A New Cheetos Snack Contest Challenges Consumers to Identify "Art Pieces"
<
24
Sporty Technology Pop-Ups
Sporty Technology Pop-Ups
Samsung's Galaxy Studio Lets Fans Experience the Olympics in VR
<
23
Relaunched Jean Celebrations
Relaunched Jean Celebrations
The 505 Levi's Jeans Were the Center of an Elaborate New York Party
<
22
Social Good Selfie Walls
Social Good Selfie Walls
Cadillac Fairview is Launching 'Pledge Walls' for Back-to-School Season
<
21
Personified Food Pop-Ups
Personified Food Pop-Ups
This Human Fast Food Vending Machine Surprises People at a Laundromat
<
20
Album-Promoting Food Trucks
Album-Promoting Food Trucks
Rapper Gucci Mane is Promoting His New Album with a Food Truck
<
19
VIP Ticket Geofilters
VIP Ticket Geofilters
Toyota Used a Snapchat Filter to Offer an Exclusive Lollapalooza Concert
<
18
Student-Designed Dorm Collections
Student-Designed Dorm Collections
Target's New Dorm Room Collection Was Designed by Its Interns
<
17
Stadium-Inspired Lounges
Stadium-Inspired Lounges
Panasonic's Olympic Marketing Stunt Introduces a 'Stadium of Wonders'
<
16
Digital Campus Vending Machines
Digital Campus Vending Machines
These Vending Machines Flash Ads at College Students
<
15
Pet-Friendly Art Galleries
Pet-Friendly Art Galleries
Pet Insurance Provider 'More Than' Created Interactive Art for Pets
<
14
Historic Rum Pop-Ups
Historic Rum Pop-Ups
The 'Casa Havana' Club Pop-Up Features a VR Storytelling Experience
<
13
Summer-Centric Beer Activations
Summer-Centric Beer Activations
This Beer Campaign Focuses on Millennial Summer Activities
<
12
Candy-Themed Coding Games
Candy-Themed Coding Games
The 'Glicode' App is Pocky's Attempt to Teach Kids about Coding
<
11
Digital Dorm Room Magazines
Digital Dorm Room Magazines
Bed, Bath and Beyond's College Look Book Offers Dorm Room Inspiration
<
10
Holiday Soda Bottles
Holiday Soda Bottles
Coca-Cola's Gift Bottle Transforms Its Label into a Chirstmas Bow
<
9
Kid-Friendly Sailing Simulators
Kid-Friendly Sailing Simulators
Volvo Rigged a RS Tera Dinghy to Teach Valuable Sailing Skills
<
8
Razor-Printing Pop-Ups
Razor-Printing Pop-Ups
Gillette's 'RZR MKR' Showcases the History and Future of Razors for Men
<
7
Floating Beer Gardens
Floating Beer Gardens
Hoegaarden's Pop-Up Beer Garden Offers a Multi-Sensory Experience
<
6
Supermarket Wine Pop-Ups
Supermarket Wine Pop-Ups
Tesco Launched the 'Finest' Pop-Up Wine Bar to Showcase Its Wines
<
5
Multi-Sensory Liquor Shops
Multi-Sensory Liquor Shops
Pernod Ricard's Cruise Ship Store Educates and Inspires Consumers
<
4
Vodka Cafe Pop-Ups
Vodka Cafe Pop-Ups
Grey Goose Opened a Pop-Up Vodka Bar, Cafe & Bakery in New York
<
3
Multi-Sensory Beauty Installations
Multi-Sensory Beauty Installations
teamLab's Interactive Gallery Explores L’Occitane's Products
<
2
Multi-Sensory Workout Clubs
Multi-Sensory Workout Clubs
Nike's 'Unlimited You' Offers a Unique and Immersive Experience
<
1
Pop-Up Shoe Store Trailers
Pop-Up Shoe Store Trailers
This Mobile Shoe Store Offers a Unique Shopping Experience
<