Skyy Vodka is Giving Canadians the Chance to Land in California
Erica Francis — August 5, 2016 — Marketing
References: claimyourcali & marketingmag
Advertising agency BBDO developed Skyy Vodka's newest campaign called 'Claim Your Cali' and it's about to turn some Canadians into a real estate moguls in California. Canadians can head into liquor stores to purchase bottles of Skyy Vodka with a special neck tag that has a unique pin, which can be entered on the ClaimYourCali.ca website to see if they've won the deed to the land. According to Marketing Mag, the vodka brand is looking at giving away as many as 1,000 square feet of pieces of land.
Skyy Vodka brand manager John Anderson indicated there are several goals to the campaign: impressing on Canadians that the brand was born in California, increasing brand awareness in its Millennial target market and connecting with consumers in a novel way. The unique marketing campaign is off to a great start as 600 plots of land have already been claimed in its first month.
Skyy Vodka brand manager John Anderson indicated there are several goals to the campaign: impressing on Canadians that the brand was born in California, increasing brand awareness in its Millennial target market and connecting with consumers in a novel way. The unique marketing campaign is off to a great start as 600 plots of land have already been claimed in its first month.
Trend Themes
1. Novel Marketing Campaigns - Skyy Vodka's 'Claim Your Cali' campaign showcases a unique approach to engaging with consumers.
2. Connecting with Millennials - Skyy Vodka aims to increase brand awareness among Millennials by offering them the chance to win a piece of land in California.
3. Real Estate Giveaways - Skyy Vodka's campaign taps into the trend of experiential marketing by giving away 1,000 square feet of land to lucky winners.
Industry Implications
1. Alcohol and Spirits - The alcohol and spirits industry can benefit from innovative marketing campaigns like Skyy Vodka's 'Claim Your Cali' to stand out in a competitive market.
2. Real Estate - Real estate companies could explore partnerships with brands like Skyy Vodka to leverage creative promotional opportunities and connect with a broader audience.
3. Marketing and Advertising - The marketing and advertising industry can learn from Skyy Vodka's unique campaign approach and apply similar strategies to engage consumers in a novel way.
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