Bed, Bath and Beyond's College Look Book Offers Dorm Room Inspiration
Katherine Pendrill — August 25, 2016 — Marketing
References: bedbathandbeyond
To help college students prepare for the back-to-school season, Bed, Bath and Beyond created a College Look Book that provides dorm room inspiration. By showcasing its dorm room decor set up in actual spaces, the retailer hopes to make it easier for students to shop online for the items they need.
Bed, Bath and Beyond's College Look Book is a digital magazine found on the retailer's ecommerce site. The look book showcases different style options ranging from bohemian to the ultra-glamorous. Because the magazine is digital, users can click on different products to shop directly from the online catalog. The magazine also includes helpful dorm room tips and encourages social media engagement by asking students to share images of their dorm with the hashtag #StudentLifeHappens.
The digital dorm room look book not only helps students find decor inspiration, but it also makes the process of online shopping much easier for students and their parents.
Bed, Bath and Beyond's College Look Book is a digital magazine found on the retailer's ecommerce site. The look book showcases different style options ranging from bohemian to the ultra-glamorous. Because the magazine is digital, users can click on different products to shop directly from the online catalog. The magazine also includes helpful dorm room tips and encourages social media engagement by asking students to share images of their dorm with the hashtag #StudentLifeHappens.
The digital dorm room look book not only helps students find decor inspiration, but it also makes the process of online shopping much easier for students and their parents.
Trend Themes
1. Digital Dorm Room Magazines - More retailers may create digital magazines to showcase products in context and simplify online shopping for college students.
2. Social Media Dorm Room Campaigns - Retailers can design social media campaigns to encourage user-generated content and promote brand engagement among college students.
3. Personalized Dorm Room Decor - With the rise of customization and personalization tools, retailers can create dorm room décor that can be tailored to students' individual preferences and style.
Industry Implications
1. Retail Industry - Retailers in dorm room décor can use digital look books and social media campaigns to attract and engage with college students.
2. E-commerce Industry - The e-commerce industry can focus on creating user-friendly digital platforms that allow college students easy access to shopping for dorm room essentials.
3. Personalization Industry - Personalization companies can partner with retailers to provide customizable dorm room décor items for college students.
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