Google Translate's Restaurant Pop-Up Used Food to Break Language Barriers
Erica Francis — August 8, 2016 — Lifestyle
References: youtu.be
'Small World with Google Translate' was a restaurant pop-up in New York City that focused on bringing people together through the use of food. The experience was aptly named '#EveryoneSpeaksFood' to describe that food is a universal language. The Small World diner involved three chefs with different backgrounds to come together and create cuisine that had an international fusion to it. Patrons who wanted to feast on the delectable dishes had to order the food in a really unconventional way -- using the Google Translate service on mobile devices.
The Small World restaurant pop-up helped to promote Google Translate's services by connecting consumers to the company through technology and delicious international cuisine. The fun concept emphasized unity, while still celebrating different cultures and languages.
The Small World restaurant pop-up helped to promote Google Translate's services by connecting consumers to the company through technology and delicious international cuisine. The fun concept emphasized unity, while still celebrating different cultures and languages.
Trend Themes
1. Multicultural Food Fusion - This trend highlights the opportunity to create unique culinary experiences by blending international flavors and ingredients.
2. Language-assisted Experiences - The use of translation technology in experiences like pop-up restaurants opens up possibilities for immersive and inclusive interactions.
3. Cultural Connection Through Food - By using food as a medium, this trend fosters a sense of unity and understanding among diverse communities.
Industry Implications
1. Hospitality - Hospitality businesses can explore the integration of translation technology to enhance multicultural dining experiences and attract diverse clientele.
2. Technology - Developing innovative language-assisted platforms can create opportunities for tech companies to apply translation services beyond written communication.
3. Marketing and Advertising - Adapting the concept of language-assisted experiences in marketing campaigns can help brands connect with global audiences and break down language barriers.
1.8
Score
Popularity
Activity
Freshness
