Alcatel is Touring the UK with a Cab That Offers VR Experiences
Laura McQuarrie — August 16, 2016 — Tech
References: alcatel & eventmagazine
This summer and early fall, phone brand Alcatel will be initiating a unique taxi tour across the UK.
The 'IDOL 4 BOOM Taxi,' which is named after Alcatel's newest handset is set to stop at popular consumer destinations and give members of the public the chance to step inside and immerse themselves in a virtual reality experience. Once inside the taxi, people will be outfitted to escape to some of the world's most well-known landmarks using IDOL 4 technology, 360 sound and visuals.
As part of the VR taxi tour, people of the UK are being encouraged to take a selfie inside the IDOL 4 BOOM Taxi and share it to social media with the #BoomMeUp tag for the chance to win an Alcatel IDOL 4 handset of their own.
The 'IDOL 4 BOOM Taxi,' which is named after Alcatel's newest handset is set to stop at popular consumer destinations and give members of the public the chance to step inside and immerse themselves in a virtual reality experience. Once inside the taxi, people will be outfitted to escape to some of the world's most well-known landmarks using IDOL 4 technology, 360 sound and visuals.
As part of the VR taxi tour, people of the UK are being encouraged to take a selfie inside the IDOL 4 BOOM Taxi and share it to social media with the #BoomMeUp tag for the chance to win an Alcatel IDOL 4 handset of their own.
Trend Themes
1. Virtual Reality Experiences - The use of virtual reality technology to provide immersive experiences is becoming increasingly popular in various industries.
2. Brand Activation Tours - Companies are using mobile tours to engage with consumers directly in order to create brand awareness and generate excitement.
3. Social Media Contests - Brands are leveraging social media to run contests and engage with audiences, encouraging user-generated content and expanding their reach.
Industry Implications
1. Telecommunications - Telecom brands can incorporate virtual reality technology to enhance customer experiences and differentiate their offerings.
2. Tourism - The tourism industry can adopt virtual reality experiences to showcase destinations and attract potential travelers.
3. Marketing and Advertising - Marketing and advertising agencies can create brand activation tours and leverage social media contests to engage with consumers and increase brand awareness.
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