'Flashcall' Uses Big Data from Missed Calls to Help Brands
References: getflashcall & knowledge.wharton.upenn.edu
Missed call marketing is a new marketing system gaining traction in developing areas like the Philippines, Indonesia, and especially India. Poverty is common in these nations, yet more than 1 billion phone plans exist in India alone. Indian consumers afford mobile plans by making heavy use of "missed calls." Since it's free to receive calls but not to make them, consumers dial a number and hang up before the call is connected, intentionally placing missed calls that notify the receiver (e.g. an employer who can afford it) to call them.
Companies like 'Flashcall' are capitalizing on this consumer behaviour, introducing missed call marketing campaigns in which consumers place a call to a "missed call line" and the brand calls back to provide information, an advertisment, or anything else that activates the brand. Flashcall can then record the data on who is placing calls and from where, not only allowing businesses to increase brand awareness, but simultaneously providing them with data on who responds to their messages and how they respond.
Companies like 'Flashcall' are capitalizing on this consumer behaviour, introducing missed call marketing campaigns in which consumers place a call to a "missed call line" and the brand calls back to provide information, an advertisment, or anything else that activates the brand. Flashcall can then record the data on who is placing calls and from where, not only allowing businesses to increase brand awareness, but simultaneously providing them with data on who responds to their messages and how they respond.
Trend Themes
1. Missed Call Marketing - Opportunity for brands to leverage missed call marketing campaigns in developing areas to increase brand awareness and collect data on consumer response.
2. Big Data Analytics - Utilizing the data collected from missed call marketing campaigns to gain insights into consumer behavior and preferences, enabling targeted marketing strategies.
3. Mobile Advertising - Mobile advertising platforms can explore partnerships with missed call marketing companies to reach a wider audience and engage consumers through call-back interactions.
Industry Implications
1. Telecommunications - Telecommunications companies can invest in missed call marketing platforms to provide value-added services and drive customer engagement.
2. Marketing and Advertising - Marketing agencies can incorporate missed call marketing campaigns into their strategies for clients, leveraging the power of consumer-initiated interactions.
3. Data Analysis and Insights - Companies specializing in data analysis and insights can offer their expertise to help brands make sense of the data collected from missed call marketing campaigns.
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