'Marketing Intelligence' Gives Businesses Robust Knowledge of Consumers
Erica Francis — August 4, 2016 — Tech
References: appannie & venturebeat
Marketing intelligence is one of the more important sources of data and information for companies. It gives organizations an informed idea of how to access and reach target markets. App Annie is a platform that does exactly that and is specifically tailored for app businesses. The company recently released a new premium service aptly called 'Marketing Intelligence.'
Paying clients receive insight and analytics into the app-based market to help their business in several areas. Through the use of Marketing Intelligence, a company can better understand the usage of its apps, determine what user-base and countries are best suited for its platforms, have a better idea of how to position its products, get an estimate of future revenue, and learn about possible expansion opportunities.
App Annie's new service could prove to be invaluable for app businesses. It will free up their time to actually focus on developing products instead of drafting market reports and working to synthesize it. Marketing Intelligence will do the analysis and provide the insight needed to push a company forward.
Paying clients receive insight and analytics into the app-based market to help their business in several areas. Through the use of Marketing Intelligence, a company can better understand the usage of its apps, determine what user-base and countries are best suited for its platforms, have a better idea of how to position its products, get an estimate of future revenue, and learn about possible expansion opportunities.
App Annie's new service could prove to be invaluable for app businesses. It will free up their time to actually focus on developing products instead of drafting market reports and working to synthesize it. Marketing Intelligence will do the analysis and provide the insight needed to push a company forward.
Trend Themes
1. Marketing Intelligence - Using data and analytics to gain insights into target markets and app usage, enabling better product development and market positioning.
2. App-based Analytics - Leveraging app-focused data mining to understand user behavior, identify target demographics, and uncover expansion opportunities.
3. Outsourced Market Reports - Utilizing 'Marketing Intelligence' services to save time and resources on drafting market reports, allowing for a greater focus on product development.
Industry Implications
1. App Development - App businesses can use 'Marketing Intelligence' to gain a competitive edge by understanding user behavior and market trends, leading to improved app development and higher user engagement.
2. Market Research - The marketing intelligence sector offers opportunities to provide specialized data and analytics services, helping businesses gain a deeper understanding of their target markets and improve decision-making processes.
3. Data Analytics - Specialized 'Marketing Intelligence' services present opportunities for data analytics companies to offer app-specific insights, enabling businesses to make data-driven decisions and enhance their marketing strategies.
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