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Top 100 Marketing Trends in July

From Flip Flop Vending Machines to House-Converted Billboards

— July 31, 2014 — Fashion
The most popular July 2014 marketing trends showcase brands appealing to consumers through summer -- which is officially here -- and World Cup-related products and services.

The World Cup, being hosted in Brazil this year, has inspired a wide range of spin-off and tribute products capitalizing on its global hype. From food to fashion and even travel, brands big and small are taking advantage of the World Cup fever. Airline company Lucky Air's flight attendants will wear the Brazil jersey for the duration of the tournament.

The summer season is also driving various products, services and publicity stunts from brands in fashion, alcohol, the environment and food. Like ButterflyCanon's 2014 Chandon Summer Bottle, products are taking on playful, care-free, limited-edition characteristics to celebrate the weather.

One of the most noteworthy July 2014 marketing trends is the flip flop vending machine from Old Navy. Taking advantage of the iconic summer fashion item, Old Navy is giving out free sandals in exchange for Tweets.

For more insight into this month's top marketing trends, visit Trend Hunter's Marketing Trend Report.
6.7
Score
Popularity
Activity
Freshness
99
Charmingly Printed Fashion
Charmingly Printed Fashion
The Anna Sui Resort 2015 Collection is Effortlessly Feminine
<
98
Femininely Technical Fashion
Femininely Technical Fashion
The Emporio Armani Resort 2015 Collection is Chic and Sporty
<
97
Modern Textured Fashion
Modern Textured Fashion
The Ryota Shiga AW14 Collection Makes a Big Splash
<
96
Tunisia Heritage Fashion
Tunisia Heritage Fashion
The BCBG Max Azria Resort 2015 Collection is Inspired by a Beachside Town
<
95
Interactive Ingredient Maps
Interactive Ingredient Maps
Stonyfield's Sourcing Map Shows Where Every Ingredient Comes From
<
94
Typographic Leftover Ads
Typographic Leftover Ads
These Ziploc Ads Sum Up How Easy It is to Cook Once, Eat Twice
<
93
Social Media-Reserving Car Purchases
Social Media-Reserving Car Purchases
The BMW M5 Instagram Promotion Provides Real-Time Buyers Info
<
92
Utilitarian Desert Lookbooks
Utilitarian Desert Lookbooks
The Louise Egebro Graduate Collection is Versatile and Wearable
<
91
Commemorating Burger Compositions
Commemorating Burger Compositions
Shake Shake's Ten Year Anniversary Celebrates in Style
<
90
Revitalized Feminine Fashion
Revitalized Feminine Fashion
The Erdem Resort 2015 Collection is Edgy and Elegant
<
89
Bronzed Actress Hair Ads
Bronzed Actress Hair Ads
The L’Oreal Professionnel Beach Waves Campaign Stars Kirsten Dunst
<
88
Modernized Warrior Accessories
Modernized Warrior Accessories
Anisha Parmar's Authorized Identity Collection is Avant-Garde
<
87
Advertising Advice Dice
Advertising Advice Dice
The Fuzzco Pocket Art Director Offers Impersonal Creative Direction
<
86
Tropical Brushstroke Fashion
Tropical Brushstroke Fashion
The Matthew Williamson Resort 2015 Collection is Fearlessly Feminine
<
85
Sophisticated Socialite Campaigns
Sophisticated Socialite Campaigns
Olivia Palermo for Westward Leaning is Super Refined
<
84
Dark Street-Savvy Fashion
Dark Street-Savvy Fashion
The McQ by Alexander McQueen Resort 2015 Collection is Edgy
<
83
Summery Wine Bottles
Summery Wine Bottles
The 2014 Chandon Summer Bottle is Playful and Unpretentious
<
82
Industrial-Type Tech Branding
Industrial-Type Tech Branding
This Typographic Branding Identity is Bold and Funky
<
81
Sculptural Gown Catalogs
Sculptural Gown Catalogs
The Seven Veils Collection by Marius Janusauskas is Elegantly Modern
<
80
Sports Car Collaboration Sneakers
Sports Car Collaboration Sneakers
The Limitate Sneaker Collection Features PUMA and Ferrari
<
79
Fine Art Fragrance Packaging
Fine Art Fragrance Packaging
The Thymes Studio Collection Exudes Elegance
<
78
Prismatic Elegance Campaigns
Prismatic Elegance Campaigns
The Milidiami Spring/Summer 2015 Advertorial is Sci-Fi Chic
<
77
Charitable Playing Cards
Charitable Playing Cards
The Second Edition Charity: Water Decks Support Clean Drinking Water
<
76
Tubed Business Card Holders
Tubed Business Card Holders
The Founders Card Takes on an Alternative Shape
<
75
Worldwide Wakeup Infographic Sites
Worldwide Wakeup Infographic Sites
IKEA's Life at Home Studies Morning Rituals Across the World
<
74
Elegant Trekkie Couture
Elegant Trekkie Couture
The HEMYCA Autumn/Winter 2014 Collection is Space-Age Chic
<
73
Voluminous Elegant Fashion
Voluminous Elegant Fashion
The Monique Lhuillier Resort 2015 Collection is Subtly Sporty
<
72
Sculptural Rope Accessories
Sculptural Rope Accessories
Noquvy's Geometric Statement Piece Line is Artfully Elegant
<
71
Sporty Flight Uniforms
Sporty Flight Uniforms
Lucky Air Flight Attendants Wear Team Brazil Jerseys for the World Cup
<
70
Evil Queen-Inspired Fashion
Evil Queen-Inspired Fashion
Shopbop's Disney Clothing Line with David Lerner Channels Maleficent
<
69
Colorful Art Attack Lookbooks
Colorful Art Attack Lookbooks
The PARAISO Spring/Summer 2014 Collection is Clad with Abstract Art
<
68
Paper Doll Lookbooks
Paper Doll Lookbooks
Tanya Taylor's Resort Collection Lookbook Features Paper Doll Models
<
67
Transformative Reading Experiences
Transformative Reading Experiences
D'Buk Editors Campaign Turns People into Who They Read About
<
66
Illustrative Food Branding
Illustrative Food Branding
The Arodama Packaging Visualizes the Basic Ingredients
<
65
Picturesque Ice Cream Branding
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
<
64
Optical Illusion Driving Ads
Optical Illusion Driving Ads
KIA Issued Optical Illusion Ads to Highlight Dangers on the Road
<
63
River Cleaning Billboards
River Cleaning Billboards
A Floating Water Purification Billboard is Making a Difference in Manila
<
62
Crisply Austere Fashion
Crisply Austere Fashion
The Jason Wu Resort 2015 Collection is Inspired by the Work of Dieter Rams
<
61
Jewl-Encrusted Opulence Accessories
Jewl-Encrusted Opulence Accessories
Jolita Jewellery's Braided Collection Embraces Ornate Accents
<
60
Nightclub Tea Packaging
Nightclub Tea Packaging
Vibe Was Designed in Response to a Preference in Russian Tea Over Vodka
<
59
Darkly Silky Coffee Packaging
Darkly Silky Coffee Packaging
The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth
<
58
Empowering Beauty Branding
Empowering Beauty Branding
This Visual Branding Identity is Sweet and Aesthetic
<
57
Bohemian Glamour Catalogs
Bohemian Glamour Catalogs
The Marni Evening Resort 2015 Collection is Rocker-Chic
<
56
Day-to-Night Fashion
Day-to-Night Fashion
The Jolonte Vous AW14 Lookbook Targets Stylish Working Women
<
55
Modernized Traditional Lighting
Modernized Traditional Lighting
The Botero Collection by Masiero is Sophisticatedly Cartoonish
<
54
Anti-Texting School Ads
Anti-Texting School Ads
These Texting in School Ads for M6 Mobile Show Learning Interrupted
<
53
Interactive Shopping Signs
Interactive Shopping Signs
The Videotel System Helps Shop Owners Create Digital Signs
<
52
Interactive Fur Removal Ads
Interactive Fur Removal Ads
This 3M Pet Hair Roller Campaign is Funny and Smart
<
51
Humorous Selfie Stick Ads
Humorous Selfie Stick Ads
SSASS' Selfie Stick Ad Imagines People with Freakishly Long Arms
<
50
Monthly Makeup Subscriptions
Monthly Makeup Subscriptions
e.l.f's Beauty Bundle Box Feaures New Beauty Products and Tools
<
49
Conceptual Cubism Menswear
Conceptual Cubism Menswear
These Fabien Verriest Fashions Embrace Artful Forms
<
48
Rustic Patisserie Branding
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
<
47
Stereotypical Cultural Branding
Stereotypical Cultural Branding
This Hilarious Branding Identity is Attractive and Unique
<
46
Eccentric Paper Branding
Eccentric Paper Branding
Neenah Paper’s Environment Paper Line is Beautifully Crafted
<
45
East-Meets-West Fashion
East-Meets-West Fashion
The Jenny Packham Resort 2015 Collection is Simpler and More Sensual
<
44
Charmingly Edgy Fashion
Charmingly Edgy Fashion
The V Society SS14 Lookbook is Full of Bold Patterns and Metallic Accents
<
43
Enchanted Forest Fashion Ads
Enchanted Forest Fashion Ads
The Alberta Ferretti Fall 2014 Campaign Stars Mariacarla Boscono
<
42
Literature-Inspired Sneakers
Literature-Inspired Sneakers
The Latest New Balance Collection Celebrates American Authors
<
41
Regally Feminine Jam Jars
Regally Feminine Jam Jars
Maria Marmalade Sources from a Legend About Scotland's Queen Marie I
<
40
Vivid Street Opulence Lookbooks
Vivid Street Opulence Lookbooks
The Romance Was Born Autumn/Winter 2014 Collection is Colorful
<
39
Youthfully Bold Sportswear
Youthfully Bold Sportswear
The Adidas Originals Catalog for Fall/Winter 2014 is Effortlessly Cool
<
38
Disastrous Bad Habit Ads
Disastrous Bad Habit Ads
The Nisa Hospital Cardiology Campaign Focuses on Unhealthy Lifestyles
<
37
Remorseful Flower Ads
Remorseful Flower Ads
These Kanukte Flower & Event Flower Posters Show How to Bury Guilt
<
36
Feline Fitness Ads
Feline Fitness Ads
Evdefitness' Fitness Workout Advertisements Stars Cats Who Are Sweating It Out
<
35
House-Converted Billboards
House-Converted Billboards
DesignDevelop Turns Ads into Shelters for the Homeless
<
34
Cultural Modernism Catalogs
Cultural Modernism Catalogs
The Lara Quint Autumn/Winter 2014 Collection is Vanguard
<
33
Jazz-Inspired Coat Collections
Jazz-Inspired Coat Collections
The Konsanszky Autumn/Winter 2014/2015 Collection Displays Movement
<
32
Eccentrically Dapper Catalogs
Eccentrically Dapper Catalogs
The MA-MAN 2015 Lookbook Evokes a Felling of Avant-Garde Elegance
<
31
Vanguard Futurism Attire
Vanguard Futurism Attire
The Atelier Kikala Autumn/Winter 2014/2015 Collection is Sculptural
<
30
Feminine Rainbow Fashion
Feminine Rainbow Fashion
The Wildfox Couture Pre-Fall 2014 Collection Channels 'Rainbow Brite'
<
29
Clarifying Eyewear Paintings
Clarifying Eyewear Paintings
These KelOptic Eyewear Ads Render Impressionist Pieces Crystal-Clear
<
28
Unmemorable Celebrity Ads
Unmemorable Celebrity Ads
The Glue-It Sticky Notes Campaign Focuses on Forgettable Pop Culture
<
27
Fast Food Bento Boxes
Fast Food Bento Boxes
KFC Japan Now Serves Chicken-Filled Bento Boxes with Rice and Sides
<
26
Beacon-Powered Retail Platforms
Beacon-Powered Retail Platforms
Swirl's Mobile Marketing Platform Engages Consumers on a New Level
<
25
Terrifying Mouth-Replaced Eyes
Terrifying Mouth-Replaced Eyes
The Innocence in Danger Ads Targets Children on the Internet
<
24
Optical Illusion Soda Ads
Optical Illusion Soda Ads
The Coca-Cola PlantBottle Ads Cleverly Use Plants and Negative Space
<
23
Space-Age Sportswear Catalogs
Space-Age Sportswear Catalogs
Alexander Nimurad's 4D Collection Features Exaggerated Proportions
<
22
Achromatic Bakery Packaging
Achromatic Bakery Packaging
Meliartos' Baked Goods Stand Out Against Black and White Containers
<
21
Peeking Plane Food Packaging
Peeking Plane Food Packaging
Antonio Dominguez' In-Flight Meal Packages for Newrest are Playful
<
20
Luxury Same Sex Marketing
Luxury Same Sex Marketing
The MSGM Fall/Winter 2014 Campaign Celebrates World Pride
<
19
Beat-Up Emoji Ads
Beat-Up Emoji Ads
Volkswagen's Text and Drive Campaign Ads Show Mangled Emoticons
<
18
Driving Selfie Awareness Ads
Driving Selfie Awareness Ads
These YASA Ads Show the Results of Taking a Selfie While Driving
<
17
Fashionable Snack Packaging
Fashionable Snack Packaging
Emily Fruit Crisps Pouches Feature High-Fashion Fruit Prints
<
16
Fast Food Reality Experiments
Fast Food Reality Experiments
Mediocre Films Explores If Real Food Can Look Like the Fast Food Ads
<
15
Takeout Toy Packaging
Takeout Toy Packaging
Stephani Stilwell's Tacocat Toys Come Packaged Like Fast Food
<
14
Youthful Minimalism Catalogs
Youthful Minimalism Catalogs
Carly Hunter's Spring/Summer 2014/2015 Line is Effortlessly Cool
<
13
Voluminous Hair Ads
Voluminous Hair Ads
The Kerastase 2014 Couture Styling Products Campaign Stars Kate Moss
<
12
Biodegradable Food Containers
Biodegradable Food Containers
The This Too Shall Pass Project is Whimsical and Eco-Friendly
<
11
Eclectic Bikini Fashion Ads
Eclectic Bikini Fashion Ads
The H&M Summer Season Swimwear Campaign Stars Kelly Gale
<
10
Minimal Paper Movie Posters
Minimal Paper Movie Posters
Minke's Minimal Movie Posters Convey the Essence of Classic Films
<
9
Funny Food Packaging
Funny Food Packaging
Tossed Branding is Printed with Bold Colors and Witty Quips
<
8
Scandinavian Skincare Branding
Scandinavian Skincare Branding
The Follinge Skin Care Packaging by AMORE Boasts Its Proud Origins
<
7
Plantable Coffee Cups
Plantable Coffee Cups
Seeds of Truth Coffee Cups Create Herb Gardens Instead of Waste
<
6
Cultural Opulence Catalogs
Cultural Opulence Catalogs
The Dent De Man Spring/Summer 2014 Lookbook is Ethically Elegany
<
5
Membrane Packaging Systems
Membrane Packaging Systems
Mireia Gordi i Vila's Flexible Packaging Suspends Bespoke Items
<
4
Dynamic Hand Tattoo Ads
Dynamic Hand Tattoo Ads
Yeling's Ads for Safety Gloves Show the Kinds of Strength They Lend
<
3
Gold-Infused Floral Branding
Gold-Infused Floral Branding
This Luxurious Branding Identity is Glam and Charming
<
2
Flip Flop Vending Machines
Flip Flop Vending Machines
Old Navy's Shoe Vending Machine Trades Tweets for Flip Flops
<
1
Timeless Sheath Wedding Dresses
Timeless Sheath Wedding Dresses
The BHLDN Fall 2014 Bridal Collection is Flowy and Feminine
<