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Top 100 Branding Trends in February

From Gradient Apparel Merchandising to Microbrewed Soda Brands

— February 27, 2016 — Marketing
The top February 2016 branding trends highlight specific shifts regarding the aesthetics of marketing consumer packaged goods as they relate to purchasing patterns.

Krakow-based graphic designer Urszula Krasny created an innovative packaging concept that makes the storage of seed packets easy. The clever design takes its inspiration from plant pots and features colorful imagery of the seeds fully grown.

For her MFA thesis, graphic designer Morgan Sterns created a concept collection that offers women privacy when shopping for hygiene products. The aesthetically pleasing design scheme puts the emphasis on discretion with a unified range of packaging that

The top February 2016 branding trends speak to overarching patterns related to what consumers are demanding, such as locally cultivated produce and other ingredients.
6.8
Score
Popularity
Activity
Freshness
100
Pick-Up Fashion Consignments
Pick-Up Fashion Consignments
My Modern Closet Collects Garments from Consumers for Easy Cash Swaps
<
99
Promotional Tinctures Branding
Promotional Tinctures Branding
Wellhead Agency That Took a Creative Approach to Employee Gifts
<
98
Musical Marketing Strategies
Musical Marketing Strategies
The 'Bach to Rock' Program Relies on Grassroots Marketing
<
97
Texas Grapefruit Cocktail Syrups
Texas Grapefruit Cocktail Syrups
This Liber & Co Syrup Duo Features Two Deluxe Drink Add-Ins
<
96
Southern-Inspired Cocktail Syrups
Southern-Inspired Cocktail Syrups
This Set of Bittermilk Cocktail Syrups is for the Connoisseur
<
95
Small-Batch Beet Marmalades
Small-Batch Beet Marmalades
This Blue Chair Fruit Two-Pack Includes Unexpected Exotic Jams
<
94
Cartonned Cold Brew Packaging
Cartonned Cold Brew Packaging
The Stumptown Coconut Cold Brew is Sold Like a Box of Milk
<
93
Alurring Arboreal Perfumes
Alurring Arboreal Perfumes
The COMME des GARCONS DOT Perfume is Designed to Be Mysterious
<
92
Small-Batch Beet Pastas
Small-Batch Beet Pastas
This Beet Fusilli is the Latest Pasta from Brooklyn's Sfoglini
<
91
Clinical Eyelash-Enhancing Lines
Clinical Eyelash-Enhancing Lines
Realash Cosmetics Boasts Sleek Packaging for Its Organic Range
<
90
Goat's Milk Caramel Sauces
Goat's Milk Caramel Sauces
This Gift Set Includes Two Varieties of Goat's Milk Caramel Sauce
<
89
Seasoned Roasted Chickpeas
Seasoned Roasted Chickpeas
These Roasted Chickpeas Make for a Healthy, Crunchy Snack
<
88
User-Generated Auto Ads
User-Generated Auto Ads
This Service Pays Car Owners to Wrap Their Vehicle in an Ad
<
87
Grain-Based Raw Seafood Bowls
Grain-Based Raw Seafood Bowls
My Ceviche is a Quick Service Restaurant Focusing on Fish
<
86
Color-Changing Tequila Bottles
Color-Changing Tequila Bottles
Tequila Rose's Active Package Reveals Ideal Drinking Temperature
<
85
Pious Belgian Chocolate Branding
Pious Belgian Chocolate Branding
Saint Choco is a Belgian Chocolate Brand Based in Turkey
<
84
Delicate Landscape-Inspired Teas
Delicate Landscape-Inspired Teas
The Fongcha Tea Branding Uses Abstractism to Communicate Calm
<
83
Giant Cheeseboard Tastings
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
<
82
Microbrewed Soda Branding
Microbrewed Soda Branding
Gothenburg Soda is a Swedish Drink Boasting Youthful Packaging
<
81
Chalkboard Coffee Pod Branding
Chalkboard Coffee Pod Branding
The Packaging for MOMENTUM Pods are Inspired by Blank Canvases
<
80
In-Store Holiday AR Events
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
<
79
Egg White Facial Cleansers
Egg White Facial Cleansers
The Mizon Egg White Bubble Cleanser Gives Pores a Deep Clean
<
78
Type-Based Branding
Type-Based Branding
Venice Cold Brew Packaging Relies on a Framework of Letters
<
77
Indiviudal Hot Sauce Packets
Indiviudal Hot Sauce Packets
Huy Fong Now Offers Sriracha Sauce in To-Go Pre-Packaged Portions
<
76
Celebrity Stylist Haircare Lines
Celebrity Stylist Haircare Lines
Ouai Haircare is a New Brand from Celeb Stylist Jen Atkin
<
75
Gourmet Soda Gumdrops
Gourmet Soda Gumdrops
These Soda Gumdrops are Root Beer and Cherry Cola-Flavored
<
74
Jungle-Inspired Fruit Snacks
Jungle-Inspired Fruit Snacks
These Exotic Snacks Packaging are Playful and Vibrant
<
73
Projected Swimwear Fashion Shows
Projected Swimwear Fashion Shows
This Team Speedo Installation Debuted the New Olympic Line
<
72
Collaborative Artisan Chocolate
Collaborative Artisan Chocolate
The Alma and West Elm Chocolates Boast an Ethereal Package Design
<
71
Skin-Restoring Foil Masks
Skin-Restoring Foil Masks
Estée Lauder is Releasing a Recovery Powerfoil Mask
<
70
Handcrafted Apple Shrub Syrups
Handcrafted Apple Shrub Syrups
This Apple Shrub Syrup from Shrub & Co Pairs Well with Whiskey
<
69
Cherry Blossom Energy Drinks
Cherry Blossom Energy Drinks
Red Bull is Honoring Cherry Blossom Season with The Spring Edition
<
68
Utilitarian Beard Oil Branding
Utilitarian Beard Oil Branding
Bohica is a Patriotic Men's Grooming Range Made in America
<
67
Ethereal Abstract Java Branding
Ethereal Abstract Java Branding
This Spanish Coffee Brand Boasts Delicate Artistic Packaging
<
66
Cane Juice Cans
Cane Juice Cans
Grand Bay's Flavored Sugarcane Juice Reminds of a Tropical Vacation
<
65
Two-In-One Cosmetic Tubes
Two-In-One Cosmetic Tubes
This Momo Dodo Makeup Container Includes Cream, Concealer and a Mirror
<
64
Waste-Capturing Gum Branding
Waste-Capturing Gum Branding
Peppersmith Mint Chewing Gum Packaging Prevents Unnecessary Waste
<
63
Gradient Apparel Merchandising
Gradient Apparel Merchandising
The Elgin Flagship Store is Organized by Color and Texture
<
62
Message-Delivering Candles
Message-Delivering Candles
The Message Natural Votives Share Emotions Through Simple Inscriptions
<
61
Instant Tea Crystals
Instant Tea Crystals
The Pique Tea Packets Opt for Solid Product for Immediate Enjoyment
<
60
Hybrid Dessert-Coffee Bars
Hybrid Dessert-Coffee Bars
Sweet Jesus is a Toronto Ice Cream and Coffee Parlor with Style
<
59
Auto Shop Workout Classes
Auto Shop Workout Classes
Auto Servicing Brand Kwik Fit Has Started Hosting Fitness Classes
<
58
Dishware Potato Chip Packaging
Dishware Potato Chip Packaging
The Walkers Tear 'n' Share Bags Turn the Wrapper into a Bowl
<
57
Classic Cartoon Cans
Classic Cartoon Cans
Disney Pop Packaging Sweetly Marries Two Influential Brands
<
56
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
<
55
Farm Fresh Egg Branding
Farm Fresh Egg Branding
This Example of Egg Branding Emphasizes Freshness and Purity
<
54
Biodegradable Champagne Packaging
Biodegradable Champagne Packaging
Naturally Clicquot is Veuve's New Environmental Initiative
<
53
Small-Batch Experimental Moscatos
Small-Batch Experimental Moscatos
The Pilot Project Has Released Three Limited Edition Sweet Wines
<
52
Handmade Wine Packaging
Handmade Wine Packaging
Moonberry Branding Was Lovingly Crafted for a Creative Agency's Clients
<
51
Fashionable Haircare Branding
Fashionable Haircare Branding
Sophia Webster Refashioned a Line of Toni & Guy Hair Products
<
50
Pastel-Hued Craft Sodas
Pastel-Hued Craft Sodas
Henri Sodas is an Artisanal Carbonated Beverage Brand from Montreal
<
49
Exposed Vacuum-Sealed Meals
Exposed Vacuum-Sealed Meals
Marlees Nantucket Supreme Frozen Meals Have Restaurant Looks and Taste
<
48
Fruity Floral Simple Syrups
Fruity Floral Simple Syrups
This Trio of Cocktail Syrups Includes Fruit and Floral Blends
<
47
Patterned Totem Packaging
Patterned Totem Packaging
Cocoa Tribal Branding Emulates the Art of South American Aboriginals
<
46
Branded Furniture Coloring Books
Branded Furniture Coloring Books
The IKEA Coloring Book is Filled with the Brand's Iconic Designs
<
45
Squeezable Gum Packets
Squeezable Gum Packets
Sportlife Vibes' Chewing Gum is Packaged in a Squeeze Pack
<
44
Portability-Focused Candy
Portability-Focused Candy
Tango Movie Theater Candy Packaging is Easily Carried and Consumed
<
43
Cocktail-Flavored Gum Drops
Cocktail-Flavored Gum Drops
Drops Gin & Tonic Sweets Boast a Blossoming Package Design
<
42
Fast Food Packaging Fashions
Fast Food Packaging Fashions
The New Packaging at McDonald's was Reworked into Couture Accessories
<
41
Kaleidoscopic Candy Tins
Kaleidoscopic Candy Tins
This Packaging Concept for a Candy Company Uses Vibrant Hues
<
40
Road Trip Coffee Kits
Road Trip Coffee Kits
The Blue Bottle x Timbuk2 Sabbatical Travel Kit Has Everything
<
39
Ethereal Californian Boutiques
Ethereal Californian Boutiques
The Irene Neuwirth in LA Aims to Be More Than a Retail Space
<
38
Upscale Jetsetter Skincare Kits
Upscale Jetsetter Skincare Kits
The Aesop London Kit is Perfect for Frequent Flier Skincare Fans
<
37
Hyper-Real Packaging Illustrations
Hyper-Real Packaging Illustrations
Biji Coffee Company's Branding Features Hyper-Real Portraits
<
36
Canadian Craft Vodka
Canadian Craft Vodka
CIRKA Distilleries is a Montreal-based Brand Making Craft Vodka
<
35
Iconic Candy-Themed Cafes
Iconic Candy-Themed Cafes
The 'Cadbury Creme Egg Cafe' Celebrates a Beloved Easter Treat
<
34
Eco-Friendly Mint Tubes
Eco-Friendly Mint Tubes
Sencha Naturals' Mint Containers are Easy on the Environment
<
33
Textile-Inspired Candy Branding
Textile-Inspired Candy Branding
This Madagascar Chocolate Packaging Celebrates Cultural Prints
<
32
Liquid Mint Dispensers
Liquid Mint Dispensers
Momints' Mint Tube Packaging Securely Transports Gel-Filled Liquid Capsules
<
31
Festive Fast Food Illustrations
Festive Fast Food Illustrations
McDonald's Organzied a Creative Instagram Feed for Christmas
<
30
Geometric Paint Packaging
Geometric Paint Packaging
Sustainable Powdered Pigments Fit Any Project Perfectly
<
29
Middle Eastern Perfume Bottles
Middle Eastern Perfume Bottles
The Iconic Guerlain Perfume Has Been Given an Arabian Makeover
<
28
Worldly Chicken Seasoning Sets
Worldly Chicken Seasoning Sets
This Chicken Seasoning Trio Features Gourmet Ingredients
<
27
Ultra-Discreet Hygiene Packaging
Ultra-Discreet Hygiene Packaging
This Discreet Packaging Concept Offers Privacy at the Drug Store
<
26
Architecture Firm Design Showrooms
Architecture Firm Design Showrooms
The Mexico City Showroom Features EZEQUIELFARCA Past Projects
<
25
Flavor-Swapping Chip Promotions
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
<
24
Graffiti Artist-Inspired Pop-up Bars
Graffiti Artist-Inspired Pop-up Bars
Bar Basquiat is a Bar Dedicated to the Iconic American Artist
<
23
Resealable Chocolate Packaging
Resealable Chocolate Packaging
Printpack's Portable Snack Wrapper Encourages Eating in Moderation
<
22
Portioned Gum Packaging Designs
Portioned Gum Packaging Designs
This Student Project Takes an Innovative Approach to Gum Packaging
<
21
Premium Greek Oil Packaging
Premium Greek Oil Packaging
'PROTON' Premium Olive Oil is Encased in a Ceramic Bottle
<
20
National Park-Inspired Trailers
National Park-Inspired Trailers
This Limited-Edition Trailer Celebrates the National Park Service
<
19
Botanical Organic Hard Candies
Botanical Organic Hard Candies
Sweet Botanicals is an Organic Hard Candy Brand with Style
<
18
Private Label Spa Skincare
Private Label Spa Skincare
The Nubia Skincare Range Was Conceived by Montreal's Nubia Spa Vert
<
17
Whimsical Patisserie Branding
Whimsical Patisserie Branding
Patisserie Ludwig is Replicates the Parisian Experience in Karlsruhe
<
16
Sophisticated Mens Grooming Lines
Sophisticated Mens Grooming Lines
Barbon is an Elegant New Range of Mens Grooming Products
<
15
Sophisticated Macaron Branding
Sophisticated Macaron Branding
The Chez Dodo Brand Identity Boasts Avian Imagery
<
14
Meditative Chocolate Bar Branding
Meditative Chocolate Bar Branding
Hush Chocolate Boasts Relaxing Patterns in Pastel Hues
<
13
Branded Skate Park Pop-Ups
Branded Skate Park Pop-Ups
The Nike SB Garage Recently Opened Its Doors in Brooklyn
<
12
Artistic Patisserie Branding
Artistic Patisserie Branding
This Swiss Patisserie Boasts Bold and Attractive Pastry Branding
<
11
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
10
Contemporary Teahouse Bars
Contemporary Teahouse Bars
The Rabbit Hole Offers a Stylish Cocktail-Inspired Eatery Concept
<
9
Curbside Cupboard Pop-Ups
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
<
8
Hanging Spices Packaging
Hanging Spices Packaging
These Spice Pouches Resemble Hanging Potted Plants
<
7
Sublime Fashion Branding
Sublime Fashion Branding
Middle Sister's Brand Identity is Showcased in a Palette of Pastel Pinks
<
6
Geometrical Rock Candy Packaging
Geometrical Rock Candy Packaging
This Paper Candy Packaging Makes Rock Candy Portable
<
5
Revamped Fast Food Packaging
Revamped Fast Food Packaging
The New McDonald's Packaging Will Be Launched in 2016
<
4
Traditional Culinary Boutiques
Traditional Culinary Boutiques
Romanian Flavors is a Bucharest Grocery Store with Style
<
3
Crack-Preventing Egg Packaging
Crack-Preventing Egg Packaging
The EGG6 Egg Carton Box Preserves the Shell With a Mattress Box
<
2
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
<
1
Vibrantly Branded Juice Detoxes
Vibrantly Branded Juice Detoxes
DETOX3 is a Detoxifying Juice Brand Based in Barcelona
<